The Information Value ChainA New Perspective on the Knowledge Society

Daniel Stanton

17 February 2007Seminar sponsored by the Pinnacle Group and National American University

Biography

• People– Bachelor of Science, Workforce Education and Development, Southern Illinois

University at Carbondale– Master of Science, Technology for Education and Training, University of South

Dakota• Processes

– Bachelor of Science, Civil Engineering, South Dakota School of Mines and Technology

– Master of Business Administration, National American University– Doctor of Philosophy (in progress) in Materials Engineering and Science,

South Dakota School of Mines and Technology• Technology

– Microsoft Certified Systems Engineer– Microsoft Certified Trainer– Microsoft Office Specialist Master Instructor

Overview

• The Information Value Chain

• The Era of Convergence

• Automation and Outsourcing

The Information Value Chain

The Era of Convergence

• Also known as the “Information Age.”• Four periods of innovation that have built on

each other and converged to change the world. • Each period is defined by the type of innovations

that created hugely successful companies during those years.

• They identify what you should have been working on if you wanted to get really rich at that time.

1. The Hardware Period

• Development of “Thinking Machines”

• Started around 1900, and lasted through the rise of the IBM PC and the Macintosh in the early 1980s

• IBM, Intel, AMD, Motorola, Apple,Texas Instruments

2. The Software Period

• Development of instructions for doing “stuff” with the machines

• Started with the broad penetration of the IBM PC in the mid 1980s, and lasted through the early 1990s

• Microsoft, Lotus, WordPerfect

3. The Communications Period

• Development of capabilities for machines to talk to one another

• Began with the broad acceptance of modems and BBS systems in the early 1990s, and stretched into networks and the Internet in the late 1990s

• US Robotics, 3Com, Global Crossing, AOL, Netscape, Cisco, Novell

4. The Business Process Period

• Redesign of how business transactions occur, and development of new types of business transactions

• Started with the broad acceptance of the Internet in the late 1990s, and still occurring today

• Amazon, eBay, Google, Netflix, Wikipedia, Dell, SAP, Oracle

Convergence and the Information Value Chain

• During each period in the Era of Convergence, computers have captured more of the Information Value Chain.

The Hardware Period

The Software Period

The Communications Period

The Business Process Period

Automation and Outsourcing

Automate Outsource Core Competence

Strategic Questions

• Where do you think you could make the most money in the least amount of time, right now?

• What would you need to have in place to make that happen?

• What would you do yourself, and what would you outsource?

What Comes After the Business Process Period?

Website Addresses

• About Me and My Workwww.danielstanton.com

• About National American Universitywww.national.edu

• Information Technology for Strategic Advantagewww.workforceeducation.com/ci6400