The Industry Partnerships (& Platforms) that Make Data Truly Useful
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Transcript of The Industry Partnerships (& Platforms) that Make Data Truly Useful
The Agency Opera.ng System Dave Oliveira, SVP and GM of MBuy
National
National
Core competency technology
Holding Company Tech Stack
Regional
Regional
Audience Defini.on
Brand Protec.on
Contextual Targe.ng
Media MGMT Systems
Data Collec.on & Audience Segmenta.on
Dynamic Crea.ve Op.miza.on
Buying PlaForms
Inventory Sources
Ad Serving
Tagging
Independent Agency Tech Stack
Audience Defini.on
Brand Protec.on
Contextual Targe.ng
Media MGMT Systems
Data Collec.on & Audience Segmenta.on
Dynamic Crea.ve Op.miza.on
Buying PlaForms
Inventory Sources
Ad Serving
Tagging
Independent Agency Tech Stack
Innova'on For All
Innovation for All