The Inbound Marketing Formula

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  • date post

    14-Dec-2014
  • Category

    Marketing

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See a walk though of a numbers based approach to the frequency and number of blogs, social posts, emails, content offers, etc. for your Inbound Marketing strategy.

Transcript of The Inbound Marketing Formula

  • 1. @SavvyLuke
  • 2. @SavvyPanda
  • 3. @SavvyPanda TECHNOLOGY
  • 4. @SavvyPanda INBOUND MARKETING
  • 5. @SavvyPanda
  • 6. MARKETING STRATEGY? @SavvyPanda
  • 7. @SavvyPanda MARKETING STRATEGY Inbound Philosophy Goal Setting Personas Lifecycle Stages Content Offer Campaigns Strategy: Blogs, Social, Email, etc. @SavvyPanda ... and more
  • 8. @SavvyPanda Discussion Inbound Formula Goals
  • 9. DRIVER KPIvs BUILDER KPI @SavvyPanda
  • 10. KPIS @SavvyPanda MQL Leads Churn Rate Sales Visitor s Leads Reach Driver Builder
  • 11. THEN ASK @SavvyPanda How do these tie back to org goals? Determine criteria for each KPI Is tracking properly setup
  • 12. Forecast three months out Pull KPI historic data into a spreadsheet This Month @SavvyPanda
  • 13. @SavvyPanda DIG DEEPER
  • 14. Number of Blogs BLOG GOALS VISITORS KPI @SavvyPanda DIG DEEPER LEADS KPI
  • 15. Number of Blogs @SavvyPanda DIG DEEPER
  • 16. @SavvyPanda Discussion Inbound Formula Goals
  • 17. MY DISCLAIMER... @SavvyPanda
  • 18. Sales Close Rate New vs. Old Sales Avg. Sale Price @SavvyPanda INBOUND FORMULA Revenue $5,000,000 $15,000 = 334 Sales 70% New = 234 New Sales 50% Close = 468 SQLs
  • 19. % Leads from Web Lead to MQL MQL to SQL @SavvyPanda INBOUND FORMULA Sales Close Rate 75% = 624 MQL 40% = 1,560 Leads 85% = 1,835 Leads from Web 50% Close = 468 SQLs
  • 20. Break Out Into Tactics Visitor to Lead @SavvyPanda INBOUND FORMULA 3% = 61,167 Visitors 85% = 1,835 Leads from Web % Leads from Web Blogging Content Downloads Social Media Referrals (guest posts) Email Marketing etc...
  • 21. EXAMPLE #1: BLOGGING @SavvyPanda
  • 22. Makeup of Views Views Per Blog % Visitors to Blog @SavvyPanda BLOGS Visitor to Lead 75% = 8351 visitors 200 = 42 Blogs Organic = 50% Social = 30% 3% = 11067 Visitors Referral = 10% Email = 10%
  • 23. EXAMPLE #2: SOCIAL MEDIA @SavvyPanda
  • 24. Social Visitors @SavvyPanda SOCIAL Visitor to Lead 3% = 11067 Visitors 20% = 2213 Visitors to Blog = 75% = 1660 Social to Blog Social to NOT Blog Not to Blog = 25% = 554
  • 25. @SavvyPanda SOCIAL to Blog = 75% = 1660 Social to Blog Social to NOT Blog Not to Blog = 25% = 554 Avg. Clicks Per Post To Blog = 35 Clicks = 48 Posts Not Blog = 15 Clicks = 37 Posts
  • 26. LOTS OF WORK RIGHT? REPEAT BREAKDOWN FOR EACH CHANNEL
  • 27. @SavvyPanda Email me for a free excel template! [email protected]
  • 28. DISCUSSION @SavvyPanda Luke Summerfield Director of Inbound Marketing [email protected] m @SavvyLuke
  • 29. June 5th 8AM - Milwaukee Dan Zarrella Ezra Fishman Oli Gardner TBA InboundDay.com