The  importance  of  a  perfect  match  between  Data  &  Privacy      

by  Claudine  KNOP  Purpose  Weaver  (CEO)  @    DBM    

20  months  &  counGng…    

FUNDAMENTAL  CHANGES    IN  PROCESSING  YOUR  PERSONAL  DATA      

FUNDAMENTAL  CHANGES  COMPLIANCE  DATA  CONTROLLER  

Data  Capture   Stringent  Consent   Inform  data  subject  

Not  compliant  =  penalty  of  4%  of  yearly  turnover    

FUNDAMENTAL  CHANGES  DATA  CAPTURE    

Contract     Legal  ObligaGon   LegiGmate  Interest     Consent  

FUNDAMENTAL  CHANGES  STRINGENT  CONSENT  

Freely  given  Specific  Informed  Unambiguous  

AffirmaGve  acGon  Per  purpose    Easy  Right  to  easily  withdraw  

Profiling      

FUNDAMENTAL  CHANGES  INFORM  DATA  SUBJECT  

Access  

RecGfy  

Object  

Forget  

Erasure  

RestricGon  of  usage  

Data  Portability  

FUNDAMENTAL  CHANGES  COMPLIANCE  DATA  PROCESSOR  

Demonstrate  Compliance   Technical  Compliance   OrganizaGonal  Compliance  

Not  compliant  =  penalty  2%  of  yearly  turnover    

FUNDAMENTAL  CHANGES  DEMONSTRATE  COMPLIANCE  

Data  protecGon  policies  

Codes  of  conduct  

Approved  cerGficaGons,  iso  27001  

Keep  track  of  any  decision  on  data  protecGon  

FUNDAMENTAL  CHANGES  TECHNICAL  COMPLIANCE  

Privacy  by  Design    EnGre  cycle  of  processing  Use  of  log  files,  Gme,  metadata  PseudonymizaGon  

Privacy  by  Default      Strictest  privacy  se`ngs  applied    

FUNDAMENTAL  CHANGES  ORGANIZATIONAL  COMPLIANCE  

Keep  record  of  Processing    Report  Data  breaches    Appoint  DPO    Wriben  Agreements  

AND  WHAT  ABOUT  THE  PERFECT  MATCH…  

DATA  PRIVACY  ,  THE  NEW  GREEN    

DATA  PRIVACY  ,  THE  NEW  GREEN    

DifferenGate   Trust  &  Respect   Business    

START  FROM  THE  MINIMUM  USE  DATA  IN  YOUR  CUSTOMER  E-­‐COM  RELATION    

Brand  sells     Consumer  buys   Brand  delivers  

CUSTOMER  EXPERIENCE  1.0  CUSTOMER  CENTRIC    

Capture  Data        -­‐        Make  life  of  customer  easier          -­‐          Reward  customer      

CUSTOMER  EXPERIENCE  2.0  HUMAN  CENTRIC    

Understand  what  my  customer  wants  and  how  I  can  help  him  to  fulfill  his  goal  

DATA  PRIVACY  ,  THE  NEW  GREEN    

“People  will  choose  to  give  their  business  to  firms  with  good  data  hygiene  in  the  same  way  that,    in  the  1990s,  they  looked  for    companies  with  strong    environmental  records”