The importance of a Global mindset

The economic Landscape of the world is changing rapidly and becoming increasing global.

The economic Landscape of the world is changing rapidly and becoming increasing global.

The economic Landscape of the world is changing rapidly and becoming increasing global.

-The process of globalization forces companies and individuals to develop Global Mindset

Mindset

Mindset

A “mindset” is the way we, whether as individuals or organizations, observe and make sense of the world around us.

We are:

Selective

Biased

Mindset

We are:

Selective

Biased

Mindset

...in what we observe and how we interpret it, usually as a result of our experience.

Global Mindset

?

A firm that wants global presence must develop a global mindset if it is to recognize and capitalize on opportunities for expanding its market

Global Mindset

A firm mindset shapes perception in virtually every area:

How nature & opportunity space is ? Who the customer is ? How consumer needs are changing ? Who the firm really competes with ? What technologies are central to the

industry ? .....

Firm Mindset

It is useful to examine its opposite:

Ethnocentric mindset

Global Mindset

IKEA

IKEA offers a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible can afford them. This is the idea at the heart of everything IKEA does, from product development and purchases to how they sell their products in IKEA stores globally.

Global furniture retailer unntil the late 1980’s

When company entered in U.S market was very disapointing performance

Saw the world through a Swedish filter Was a quick learner and get from

ethnocentric mindset to global mindset

IKEA

Rest on a foundation of openess Operates on the premise that cultures can be

different wthout being better or worse than one another

Such an organization dedicates itself to becomin well informe about different value systems, different norm of behavior, and different norms of behaviour, and different assumption regarding reality

It accepts diversity and heterogenity as natural and as sources of opportunity and strength rather than as necessary evils.

Global Mindset OperatingOrganization

U.S base household accessories company Fastet Growing Manufacture in 7 years CEO- Immigrant from China

...Combining Chinese cost with Japanise quality. Europian design and American Marketing.

Home Decor Inc.

Exceptionally open mind Respect how different countries do things Have an imagination to appriciate why they

do them that way

......But they are also incisive; they push the limits of the culture.

Global managers

a leader in discovering new world market opputunities

İs the employee pool diverse?

national identity or does it have a universal İdentity?

Compeate worldwide?

İs it nationality selective?

Does the organization have a global mindset ?

Coca cola company example ivolved in investing in China, Mexico, İndia and

Brazil which are high growth markets . employees come from over the world. Over 86% of employees foreign. identity is now global . Coca cola compeates worldwıde 80 % of the operating income comes from

international operations. Muthar kent is Turkish and has risen through

the ranks to become CEO of Coca Cola.

Coca cola-Does this company have a global mindset?

Career Ladders should reward international experience

Chief executives background to be international and diverse

Diversify meeting locations.

Diversify employee pool.

Memebrs of board of directors to have international experience and linguistic skills other than their own.

How to foster a global mindset

Change in the economic landscape of the world or Globalization.

Medium to large sized companies can benefit most by having a global mindset.

New oppurtunities not just in home markets but abroad.

Abillty to seek out and capitalize on these oppurtunıtıes

Global mındset one of the maın components in the intelligence required to capitalize on the oppurtunities.

Contribution of a global mindset