THE IMPLICATION OF THE DOMINANCE OF NOLLYWOOD MOVIES ON GHANAIAN

CULTURE

PRESENTATION OF TOPIC

KEY AREAS:NOLLYWOOD MOVIEDOMINANCEGHANAIAN CULTUREIMLICATIONSSIGNIFICANT IMPLICATION

INTRODUCTION

Nollywood, a term coined following the style of Hollywood drew inspiration from the US film industry Hollywood) and Bollywood ( the Indian film industry), is the generic name for the Nigerian Film industry. The global attention currently enjoyed by Nollywood is due to efforts to create a distinct film tradition.

Started out of performing Arts some 40 years ago and its ONE OF THE LARGEST in the world, SOME MOVIE PUNDITS CLAIM IT’S THE SECOND LARGEST MOVIE INDUSTRY IN THE WORLD.

NOLLYWOOD MOVIES

DOMINANCE

FACTORSREGIONAL INTEGRATIONLARGER POPULATIONBIGGER ECONOMYINVESTMENTCREATIVITY

DOMINANCE: it is a condition that exists when one person or group has power over another. For instance, Nollywood movies in general is believed to dominate West Africa

GOVERNMENTAL SUPPORT

The Nigerian government has contributed very little to the growth of this industry in terms of funding or the provision of a favorable environment.

Thus far, the industry has advanced by virtue of individual efforts of dominant producers and marketers. Although Nigerian films have been viewed as cultural products of the nation, the indifference of the government toward the industry has denied it the status of a foreign exchange cultural currency that enhances the industry and the government itself.

E.B Taylor defined culture as “ that Complex whole which includes KNOWLEDGE, BELIEF, ART, MORALS, LAWS, CUSTOMS, and many other capabilities and habit acquired by members of society”

Culture means the total body of tradition borne by a society and transmitted from generations to generation. It does refer to the norms, values, standards by which people act, and includes the distinctive attributes of every society

GHANA’S CULTURE AND MOVIE INDUSTRY

Ghana’s culture is largely hinged on our tradition, language, music, dance, clothing and festivals. Culture plays a major role in the growth and development of the Ghanaian economy. Especially through our Arts Shelter and entertainments. Our culture is also made up of number of products and services which involves visual performance, Literary and other creative activities.

Over the years Ghanaian movies have portrayed the Ghanaian cultural values and has served as a representation of our cultural identity.

GHANA FILM INDUSTRY CORPORATION (GFIC)

Ghana was once a leader when it comes to movie production in the sub region of West Africa. Especially in the 1950s and 1960s. In 1948 , the Gold Coast Film Unit was set up within the Information Services Department ISD. Shortly After Independence Dr. Kwame Nkrumah created the State Film Industry which later became the GHANA FILM INDUSTRY CORPORATION (GFIC). Nkrumah built the very first complete Film facility which then included the Information Services Department Unit.

In the early days of filmmakers Stalwarts:Rev. Hesse Tom RibertoR.A. fenukuSome of the early movies include;

EARLY MOVIES THAT PORTRAYEDOUR CULTURE

“Dede” (the very first starring video movie)

I Told You SoThe Road to KukurantumiA Stab in the DarkBaby Thief Kanana

IMPLICATIONSIt is obvious that the emergence of Nollywood movies in Ghana has dire consequences on our Culture,

LanguageMusicClothingTransportation (Okada)Food

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OTHER IMPLICATIONSECONOMIC CONTRIBUTION: Many movie experts believe that Ghana’s Movie industryCould progressively generate and contribute to our GDP, thus Gross Domestic Product. However, the infiltration of Nollywood movies in Ghana has rather caused and impeded the Ghana movie industry INTEREST IN BROADCASTING NOLLYWOOD MOVIES BY GHANA’S TELEVISIONOver the years there has been growing interest of the Ghana’s Television in showingNollywood movies as compared to that of Ghanaian films this has also stimulated theThe Negative implication on our culture.EMPLOYMENT: This could be said to be a positive effect because through Nollywood Movies, workers in the creative industry in Ghana collaborate with their Nigerian Counterpart to produce movies. Moreover movie vendors in Ghana capitalize on the mass production of Nollywood movies in Ghana ,

Culture is dynamic therefore, the infiltration of Nollywood movies in Ghana should be used to improve or develop ourselves while maintaining our indigenous Ghanaian culture. The argument has always been made that Ghana seems to adopt the hybrid social systems where there is an appreciable Level of inculcating other cultures into our social system. The need to maintain and invest in the Ghanaian movie industry cannot be Over-emphasised.

CONCLUSION