The Impacts of eBusiness


Results of launching a website …

Online business 2005Online business 2005--20102010

Source: 390 UK companies using a website for 5+ years in March 2010 via electronic feedback form

Increased awareness for the business 76 %

Better image for the business 65 %

Greatly increased sales revenue 36 %

New types of domestic customer 41 %

Access to overseas customers 35 %

Access to overseas suppliers 10 %


eBusiness in 2010 eBusiness in 2010 -- State of PlayState of Play

Enquiries handled from website


Online activities

Average firm now handles 21-30 % of enquiries from website93 % report positive impact, 59 % “huge” or “sizeable” positive impactSuccess on web has led 54 % to change business plan in recent years

eCommmerce 36 %

Search engine marketing 23 %

Biz blogging / social networks 21 %

Customer administration online 17 %

Banner adverts 12 %

Real-time chat with customers 8 %


eBusiness in 2010 eBusiness in 2010 -- State of PlayState of Play

Revenue currently generated from website


Online revenue over past 3 years

Average firm now raises more than 10 % of total revenue from websiteFor 46 % of firms, online sales revenue is higher than before recession in ‘07Investing in website – 59 % of businesses feel “Positive“, online 3 % “Negative“


eBusiness 2010 eBusiness 2010 –– Investment in eBusiness Investment in eBusiness

“How do you feel about investing in facilities for shifting customer processesto your website – e.g. customer self-administration, order processing, payments, feedback etc?”


Highly positive 52 %

Open to idea 30 %

Indifferent 14 %

Negative 3 %

Other 1 %




The entrepreneur – impact on work / life balance

Effect of using a website Effect of using email

For 41 %, launching a website has improved work/life balanceTwo thirds believe email has improved work/life balance, and 1 in 4 gained an enhanced home-life



The entrepreneur – impact on skills & outlook


“Better perspective on customer needs” – 40 %

“Made more of a mark on my industry” – 76 %

“Driver of my personal entrepreneurship”– 75 %

“More creative” –54 %

“Value each individual customer more” – 25 %

“Made me personally more successful” –76 %

“Made me more ambitious about financial goals” –68 %

© 1&1 Internet Ltd 2010© 1&1 Internet Ltd 2010

Online business in 2010Online business in 2010

The consumer – impact on buying behaviour

Source: 1428 UK adults surveyed by OpinionMatters via electronic feedback form

49 % of consumers now regularly buy from Internet-only firms

48 % of Britons expect all businesses to have a website

1 in 3 have ‘concerns’ about using a firm that has no website

52 % prefer online facilities to check/amend their customer admin

Consumers now actively seek online methods


Online business since the start...Online business since the start...

The consumer – impact on expectations


43 % expect a quicker turnaround of orders than before online retailing

65 % admit to becoming more ‘demanding’ since starting to buy online

29 % now respond better to electronic display adverts over printed ones

30 % expect a better total customer-experience overall

Online business has changed Britons’ consumer expectations


The consumer – route to entrepreneurship


Britons believe ‘online business’ has increased access to entrepreneurshipHigh public understanding of how achievable it is to launch a business online

58 % now view running an Internet-based business to be a mainstream career type

1 in 3 believe that ability to sell to others online is a significant motivator for less privileged to be involved in business

1 in 5 people have considered starting their own online business

83 % believe Internet has made it more achievable for average person to succeed with a business idea

Online business since the start...Online business since the start...


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The Impacts of eBusiness

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