The Impact of Video Streaming Services on Broadcast TV

ISC 110: Introduction to Information Science

Professor Elaine Wenderholm

Felix Burgos

SUNY Oswego

Video Streaming Services

Broadcast TV Services

Video Streaming Services

Low price points Netflix @ $7.99 month, Amazon Video Included with an Amazon

Prime membership and Hulu Plus @ $7.99 month or $95.88 a year

More on-demand content

Great audio/video quality Netflx – Super HD 1080p steam, 3D capable streaming,

4K/UHD TVs Hulu Plus & Amazon – 720p Both have 5.1 Dolby Digital Surround Sound

Customizable viewing options and preferences

Broadcast TelevisionAppointment television viewing/limited online content

HD for anyone with a capable television

More advertisements than online video streaming services 16-18 minutes of advertising during a one hour broadcast

program

Shows are usually created to target a certain demographic

Programming is very dependent on ratings!!

Effects Competition for creation of in-house content

Competition for Subscribers

Net-neutrality debate

Changes in how content is delivered

Content Creation Netflix

House of Cards, Orange is the new Black, Marco Polo

AmazonAlpha House, Betas, Mozart in the Jungle

CBSNCIS New Orleans, Scorpion, Stalker

ABCToy Story That Time Forgot, Modern Family, Scandal

NBCHeroes Reborn, Charles in Charge, The Biggest Loser

Subscribers Netflix

30m members in America, 38m globally

Broadcast TV~110m households in America

Pay-TV has increased to an average of $89.78 per month, up 36% over the last five years

22% of people who move don’t subscribe to a pay-tv service

Netflix has gone from 3% of US households with cable to over 12% the last few years

Net-neutrality debate On average video streaming services like Netflix and

Amazon Video account for ~33% of internet traffic at any give time in America

Content Delivery CBS now offers on-demand content, and NBC has

partnered with HULU to bring content to the video platform service

Going Forward…

Questions/Comments

References http://

www.reachwherecablecant.com/img/other/millennials-and-tv.png

http://www.lightreading.com/video/video-services/us-pay-tv-penetration-falls-from-peak/d/d-id/710610

http://www.economist.com/blogs/economist-explains/2013/08/economist-explains-17

http://www.digitaltrends.com/home-theater/netflix-hulu-plus-amazon-instant-video/