The impact of telecoms on human behavior

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    Index

    Introduction Digital Consumer

    Technology

    Five key changes to human behavior Individuality

    Instancy

    Virtual reality

    Tec power Tec voidance

    Conclusion

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    Introduction- Digital Consumer

    Digital consumer of today: Uses MMS barcode as a boarding

    pass to check-in

    Uses the mobile to remotelyaccess his PC at home while he isaway on business

    Uses mobile banking but does not

    have a real world bank account Uses his mobile GPS to find his

    way around a city he has neverbeen to before.

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    Introduction- Technology

    Technology is impacting everyone. Computer power is 8,000 times cheaper than it was 30 years ago. There are some communities on the web that are bigger than

    significant countries.

    Community Name: Deviant art Description: Online Art community Members: 5,068,184

    UAE population: 6 million Oman population: Around 3 million

    Mobile technology has been adopted by more people than anyother technology ever has. At this rate, 80% of the world will carry a mobile phone in five

    years time. Mobile and web technologies are changing human behavior.

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    Individuality

    Individuality is driven by the needto feel significant, important anddistinct.

    The current generation is growingup in a world of social media (blogs,Facebook, and so on).

    Media; reality shows like BritainsGot Talent are encouraging peopleto bring out whatever makes themunique.

    Mobile phones too have become asymbol of individuality and taste,from the handset to the ring tones tothe personal accessories in whichpeople invest.

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    Instancy

    Digital technology is enabling people tolive life here & now.

    Technology is spoiling us to a point thatwe want everything this very moment.

    There are no firm plans anymore.Everything is on-the-go, fluid andchangeable.

    Web searches & mobile Internet accessoffer immediacy.

    All of this is changing user expectations

    in the real world; we want nothing lessthan instant messaging. We want to bealways in touch, always switched on.

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    Virtual reality

    Every human has a need to belong, to be a part of a community. Technology offers social networking, multiplayer gamingand

    3D virtual worlds. Virtual reality is changing how people live and interact with

    each other.

    A number of things that used to be done offline are now beingdone with someone else online.

    Around 200 million people log on worldwide to play interactivecomputer games.

    The desire to escape, also, pushes individuals spend numeroushours playing games online.

    3D virtual communities like Second Life (SL) are other examplesof how people are connecting with each other. With over 1.5 million active users alone SL is like a virtual country

    with an economy of its own.

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    Virtual reality- Second Life

    http://secondlife.com/whatis/?lang=en-US

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    Tech power

    Digital technologies areempowering individuals to takecontrol of their lives.

    This is driven by individualsdesire for a sense of control

    over their lives. Tech powered organizations are

    doing everything from contentcreation, project management,knowledge management andeven professional networkingusingWeb tools.

    The rules of the work place arechanging; business is beingconducted online.

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    Tech voidance

    Avoid using digital technologyfor as long and as much aspossible.

    Late adopters who view theworld today as a chaotic and

    confused mess stick totradition. They are driven by simplicity. As a profile, Tech avoiders are

    primarily older, less educatedand lower in income.

    Baby Boomers are embracingtechnology 20 times faster thanthe younger generation,therefore in the long-run Techavoiders will be a rarity.

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    Conclusion

    So what are the implications of thesechanges?

    Constant evolution in the way welive as with the concept of fluid

    planning or planning while in themidst of implementing. In the past, we had to be precise with

    our schedules to meet someone. There was no such thing as last

    minute unless there was anemergency.

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    References

    Comm Magazine http://comm.ae/2009/09/09/the-impact-

    of-telecoms-on-human-behaviour/

    Images Search www.Google.com

    Deviant Art

    http://www.deviantart.com/ Second Life

    http://secondlife.com/