The Impact of Getting To Know Your Customer

© COPYRIGHT 2016 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.

Matt Turner, CTO Media & Entertainment

THE IMPACT OF GETTING TO KNOW YOUR CUSTOMER

Content is Everywhere and Advertisers can

find audiences on their own …

Jeff LitvackCEO, ClearView Social

(at the time: Chief Digital Officer, ALM)

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Planning Editorial Production Distribution Experience

?

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Keith Underwood Director, Strategy & Technology Channel 4

Like being in a submarine with

no sonar

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Keith Underwood Director, Strategy & Technology Channel 4

Like being in a submarine with

no sonar

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SemanticsMetadata TaxonomiesContent

Role of the Publisher?

SemanticsMetadata TaxonomiesContent

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Data Rich and Data Poor

*NOTE: within the confines of privacy regulations

SLIDE: 10



SemanticsMetadata TaxonomiesContent Customers

Result: Symptom to Component


Content is Everywhere and Advertisers can

find audiences on their own …

SLIDE: 16


Registration:Email: [email protected]: Bob SimsFirm: Latham & Watkins, LLPStatus: Lite Registrant

Employment: Current: Partner @ Latham & Watkins, LLP – SF Bay Area

• Previous: McCutchen, Dolyle, Brown & Enersen Law Practice• Previous: US Department of State International Affairs• Previous: US Department of Just Justice Law Practice• Previous: O’Melveny & Myers LLP

Education:• JD – Columbia University School of Law 1981 - 1984• BA – Harvard University 1977 – 1981

Practice Areas:White Collar Criminal Defense, Litigation, Anti-corruption, Commercial Litigation, Enforcement

Latham to Continue in Antitrust CaseSource: NLJ | Editor: rbinder Practice Areas: Antitrust, Civil Procedure, Motion Practice, Legal ProfessionSubject: Law Firm Client Relationships, Professional Ethics & Attorney DisciplineIndustry: Transportation/Aviation

‘Upskirt’ Corporate Counsel Gets Six-Month SuspensionSEC Taps New Chief for S.F. Office‘Computergate’ Sentence for Ex-Rep Stands, Judges RuleSuit Against Chinese Bank Can Proceed, Panel Finds

Traffic:9/4 3 PVs9/6 1 PVs9/13 1 PVs9/19 2 PVs9/21 3 PVs

Article IDs full access:120261789025412026188791981202619124339

Article IDs blocked access:12026199310151202619663543

Access Platform:Apple iPadOther

Access Locations:ChicagoRedwood CityLos Angeles

eNewsletter Alerts Clicked:CA News Alert

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360 View

Firm:Name: Latham & Watkins, LLPFirm ID: 120Employees: 2,032

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After MarkLogicConverge Master Data Management

Load As-is, Process

De-duplication, Mapping Linking

Source Prioritization and Scoring

Provenance and Point-in-time Scoring

Descriptive

ALM Properties & Info Solutions

Behavioral

Transactional

360 View

Predictive Analytics

Website Recommendations

Website Personalization

Marketing Campaigns

Insights and Reports

Permissions

Syndication

ALM Customers

60+

Dat

a So

urce

s

© COPYRIGHT 2015 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 18

Email Sends Per Click

417

67

Delivering ROI with MarkLogic

Email Marketing Campaign

Sent Leads Open Rate Click Through Rate (CTR)

Old Approach 21,697 52 15.3% 0.24%

With MarkLogic 3,733 56 23.5% 1.55%

600% more effective

SLIDE: 19




Rich Data = The Value of Your Content


Matt Turner, CTO Media & Entertainment

[email protected]

@matt_turner_nyc

THANK YOU!

mailto:[email protected]

The Impact of Getting To Know Your Customer

Technology

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