The impact of e-commerce on traditional shopping
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Transcript of The impact of e-commerce on traditional shopping
-The impact of e comme -The impact of e comme rce on traditional shop rce on traditional shop
pingping
-Walailak Thung Ngoen
September 14 , 2010
OutlineOutline
1 . -The development of e commerce
2. Main problems with traditional shopping
3. Plausible solution
4. Critical evaluation of future shopping styles
-1.The development of e com -1.The development of e commmmmmmmmmm
• 1995-2000 : Innovation
• 2001-2005 : Consolidation
• 2006- Present : Reinvention
Laudon ,K.C. & Traver, C.G (2010) E-Commerce 2010, 6th ed.,New Jersey,Pearson education,Inc.,
2. Main problems with traditional sh 2. Main problems with traditional shoppi ngoppi ng
Expense
Inconvenient
Difficulty in pric e comparision
3. Plausible solution 3. Plausible solution
“Online shopping”
Traditional shopping vs online shopping
Shopping style Tradiitional shopping
Online shopping
Factor
1. Price High price Low price
2.Convenience Inconvenient More convenient
3. Price comparision
Difficult to compare prices Easy to compare prices
(Compiled from different sources by Thung-Ngoen W.)
44 . . mmmmmmmm mmmmmmmmmm mm mmmmmm mmmmmmmmmmm mmmmmmmmmm mm mmmmmm mmm pping styles (1 ) pping styles (1 )
US online retail sales are forecast 10% compound annual growth rate by 2014 (Forrester research)
Online sales now account for almost 10% of total retail sales in the UK (BBC website,2010)
The most rapid growth is among teenagers and old adults. (Laudon and Traver , 2010)
Source : BBC news,1 February 2010 Available : http://news.bbc.co.uk/1/hi/business/8490207.stm [Accessed 07/09/10]
Advantages of Traditional shopping
Social interaction
Face-to-face communication
Shopping experience : touch and feel products
Source : Social Media Marketing Tactics – How To Find The Best http://www.justinharrison.com/page/10
44 . . Critical evaluation of future sho Critical evaluation of future sho pping styles (2 ) pping styles (2 )
Disadvantages of E-shopping
Hidden cost of online shopping
Security and privacy : Cybercrime
Inconvenient : Children or elderly people
“Traditional retail shopping will not be reduced or replaced by online shopping in
the future” (Lokken , 2003,p131)
mmmmmmmmmmmmmmmmmmmm
Kim,J.U., Kim,W.J., & Park,S.C., Computers in Human Behavior. Consumer perceptions on web advertisements and motivation factors to purchase in the online shopping, 26 (1),pp.1208-1222, Available: http://www.sciencedirect.com/science/journal/07475632 [Accessed: 5th September 2010]
Laudon ,K.C. & Traver, C.G (2010) E-Commerce 2010, 6th ed.,New Jersey,Pearson education,Inc.,
Lokken, S. L. et al (2003), Comparing online and non-online shoppers. International Journal of Consumer Studies, 27 (2), pp. 126-133, Available: http://academic.csuohio.edu/holcombj/WEBSHOPPING.pdf [Accessed: 2nd September 2010]
Mulpuru,S & Hult,P (2010) , US Online Retail Forecast, 2009 To 2014 [Online]. Available : http://www.forrester.com/rb/Research/us_online_retail_forecast%2C_2009_to_2014/q/id/56551/t/2 [Accessed: 1st September 2010]
Office of Fair Trading, 2007. Online shopping, [Online] UK: the Office of Fair Trading.Available at: <www.oft.gov.uk/shared_oft/reports/consumer.../oft921.pdf> [Accessed: 31st August 2010]
Appendix
Social Media Marketing Tactics – How To Find The Best http://www.justinharrison.com/page/10
QuestionsQuestions