The Impact of3D

On the Film Industry

The

Technology

3D Is perceived thanks to…

…the binocular effect

and

through depth of field.

Two cameras with

s p a c e

between them…

…or you can be cheap and do it in post-production.

Anaglyph

Starts in 1922.

Works best on b/w.

Polarization

Two different light vibrations.

Good color, bad light.

Eclipse

Only for TV.

Doesn‘t come cheap.

The

History

1st 3D photo

(don‘t ask why her)

The Power of Love

was made in 1922.

Then the Nazis and Soviets

got to it.

(3D not the power of love.)

1952

This started a new era.

0

5

10

15

20

25

30

1952 1953 1954 1955

The Boom.

3DToday

Avatar (2009)

The flagship of modern 3D.

Launched a new wave.

From

1,514 to 3,548

3D capable theatres.

The Reception

Few people trust 3D today.

3D: 22.7% 2D: 77.3%

„We didn‘t have time to do it to the standards that I would be happy with.“

- Christopher Nolan on Inception

„Now, you’ve got people quickly converting movies from 2D to 3D, which is not what we did. They’re expecting the same result, when in fact they will probably work against the adoption of 3D because they’ll be putting out an inferior product.“

- James Cameron on 3D

The Future

3D handheld devices.

Head mounted displays.

No more glasses.

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