The iGeneration: What Marketers Need to Know About Post-Millennials
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Transcript of The iGeneration: What Marketers Need to Know About Post-Millennials
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I Screen,You Screen
Kids All ScreamFor All Screens
Mid-Atlantic Marketing SummitSeptember 19, 2013
Kevin Alansky
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Co-Founder, CMOSocialRadar
12 yearsBlackboard
Early adopterTechnology &Social Media
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Life Connected.
SocialRadar will help you connect with others in a smarter way than ever before.
We deliver constant real-time information about the people around you: the name of a face you can’t place, the location of friends you didn’t know were nearby, the similarities you have with someone you have not yet met.
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Marketers Strongly Cautioned
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App Economy
App Economy is now $72 Billion, will double in 4 years
The Rise of ‘Mobile-First’ brands: Hotels Tonight
Tablets to Outsell PCs by Year’s End
The Millennial generation 'has very little to fear' from technology
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Time Spent Online: Mobile 51%, PC 49%
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The Connected Generation
50% of Millennials (age 18-34) said they would share information with a company if they got something in return
56% are more likely to share their location in order to receive coupons from nearby businesses
25% said they would give away personal information to get more relevant advertising.
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Smells Like Twenty-Something Spirit
Then Now
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The Class of 2016
Pulp Fiction’s meal of a "Royale with Cheese" and an “Amos and Andy milkshake” has little or no resonance with them.
A significant percentage of them will enter college already displaying some hearing loss.
They have always lived in cyberspace, addicted to a new generation of “electronic narcotics.”
The Mindset from Beloit College
Robert De Niro is thought of as Greg Focker's long-suffering father-in-law, not as Vito Corleone or Jimmy Conway.
Bill Clinton is a senior statesman of whose presidency they have little knowledge.
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Let’s Play Name That App
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Oversharing without any consequences
2.5 Billion PageViews Per Month
$100 Million Valuation
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What’s the hardest thing about growing up?
“Losing the funof being a kid”
“Getting crampsonce a month”
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Return of the selfie
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I say Pound
You say Hashtag
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Nounanxiety that an exciting or interesting event may currently be happening elsewhere, often aroused by posts seen on a social media
FOMOverbdance to popular music in a sexually provocative manner involving thrusting hip movements and a low, squatting stance.
Twerk
Nouna photograph that one has taken of oneself, typically one taken with a smartphone or webcam and uploaded to a social media
Selfiedigital detox, Bitcoin, BYOD, emoji, geek chic, hackerspace, phablet, srsly and TL;DR. Other words in recent years: lolz, totes, OMG, LOL, mankini, jeggings and sexting.
Others Added
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When I grow up?I want to be
Obsessed with# of Followers
Followers is thenew currency
Bigger Than
Internet Famous
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$1 Billion in 2 years
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$1.1 Billion
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$1.3 Billion