The IBM Events Experience - SMW Chicago 2013
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Transcript of The IBM Events Experience - SMW Chicago 2013
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#smwibmevents
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#smwibmevents
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#smwibmevents
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#smwibmevents
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#smwibmevents
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#smwibmevents
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Communication goals haven’t changed, but the way we get there has.
#smwibmevents
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#smwibmevents
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Define your milestones
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Goals:› Build awareness.› Encourage registration and sign up.› Enable/engage influencers to help them
participate and shape the agenda.
#smwibmevents
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Update your website› Big ugly button› Optimize for search
Email campaigns Banner ads and keywords Polls on Facebook and Twitter Blogging Leveraging related communities Treat bloggers like press
#smwibmevents
All roads should point to home*
*your website
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#smwibmevents
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#smwibmevents
@steve_woz
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Goals:› Create community around an event.› Demonstrate expertise around the content.› Professional networking and education.› Support the ways people can connect with
each other.
#smwibmevents
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Create a social space (we mean this literally)
Capture videos Update your website Daily blog updates, regular
tweet/Facebook posts
#smwibmevents
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Hashtags posted everywhere Build tweets and social photos into
presentations Publicly display tweets and photos Charging stations Gamification
#smwibmevents
Make social media ubiquitous
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#smwibmevents
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#smwibmevents
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Goals:› Continue networking and delivering
education.› Build momentum for the next event.
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Analyze data to figure out what worked Wrap-up blog posts Responding to tweets Turn your website into a resource
center Thank you emails Continuously share videos and photos
#smwibmevents
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#smwibmevents
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#smwibmevents
Total volume comparison, by day
10,322 Social mentions– 35% YTY increase– 37% retweet & 59%
unique
Like that Tivoli execs taking a holistic approach - mgt. in context with Analytics, process, patterns, dev/ops, mobile, security. #IBMPulse
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Our job as digital communicators is to keep the endless circle of networking moving around the event.
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#smwibmevents
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The best strategies are often the simplest
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Social media serves the purpose of an event but it does something magical.
Social media can make an event live on even after it’s over.
#smwibmevents
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#smwibmevents