The hybrid hype - 10 best insights to use for your events instantly
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The Hybrid Hype
10 of our best insights to use for your events instantly
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The Hybrid Hype
1. Check which % of your targetgroup is a:ending your live event
Less than 30%?
Online event elements increase your outreach immediately!
10 of our best insights to use for your events instantly Feedback? @gerdie @odeleeuw
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The Hybrid Hype
2. Put a no-‐opAon in your registraAon form
Almost 90% of the registra=on entries only serve a ‘’Yes, I will aBend’’ op=on. Why not adding a ‘’No, I will not aBend’’
op=on. Build your community and database with these poten=al online delegates.
10 of our best insights to use for your events instantly Feedback? @gerdie @odeleeuw
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The Hybrid Hype
3. IdenAfy people who don’t show up
If you know who they are you can send them a link to your online event.
10 of our best insights to use for your events instantly Feedback? @gerdie @odeleeuw
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The Hybrid Hype 4. When choosing your event venue, check its
internet faciliAes
Make sure there is free, fast and stable wifi, especially for interna=onal conferences. Make the internet connec=on’s availibility (uploadspeed minimum 4MB) and affordibility a
deciding factor if you want to livestream your event.
10 of our best insights to use for your events instantly Feedback? @gerdie @odeleeuw
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The Hybrid Hype
5. Appoint an online chair(wo)man
Regardless if hybrid for your event means TwiBer, livestream, LinkedIn discussions, Google Hangout or truly hybrid
(live&online from the start): you need someone to host and moderate the conversa=ons. A new role: the online chair (wo)
man.
10 of our best insights to use for your events instantly Feedback? @gerdie @odeleeuw
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The Hybrid Hype
6. Connect your live & online event Reach out in many ways but at least: inform your speakers and ask them to engage with their own
online audience.
10 of our best insights to use for your events instantly Feedback? @gerdie @odeleeuw
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The Hybrid Hype
7. Design a program
Just live streaming your event is totally boring. You need interac=on, you need to integrate live & online, you
need a specific online program design.
10 of our best insights to use for your events instantly Feedback? @gerdie @odeleeuw
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The Hybrid Hype
8. Expect 33% extra audience This is our experience working business to
business: without extended marke=ng campaigns we reach on average 1/3 extra audience real =me! Bonus reach: extra
exposure aZerwards when the videos get posted online.
10 of our best insights to use for your events instantly Feedback? @gerdie @odeleeuw
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The Hybrid Hype
9. Team up with experienced live streaming and technical partners
We never met live stream partners who blew up. Possible troubles pop up with sound and ligh=ng. A good indicator is TV experience of your AV partner.
10 of our best insights to use for your events instantly Feedback? @gerdie @odeleeuw
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The Hybrid Hype
10. Enjoy the ride and share your
learnings We are all newbies in hybrid events. Dare to experiment,
recycle your content, give a voice to your online audience!
10 of our best insights to use for your events instantly Feedback? @gerdie @odeleeuw
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Gerdie Schreuders www.LiveOnlineEvents.com gerdie@live-‐online-‐events.nl Oliver de Leeuw www.nameshapers.com [email protected]