The Hungry Hippie Business Plan Presentation
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Transcript of The Hungry Hippie Business Plan Presentation
HELLO THERE.NICE TO MEET YOU.Are you hungry?
THE HUNGRY HIPPIE FAMILY
SARVIKHA
PT
HUDA
PTMAN LI
BUSINESSPLAN
BUSINESSPLAN
the company
BUSINESSPLAN
the company
how we will make $$
BUSINESSPLAN
the company
how we will make $$
how we operate
BUSINESSPLAN
the company
how we will make $$
how we operate
marketing & IMC plans
BUSINESSPLAN
the company
how we will make $$
how we operate
marketing & IMC plans
financial projections
THE PROBLEM
SINGAPORE
MORE THAN
6,500EATING
ESTABLISHMENTS
Only 15% have been to a healthy/organic food establishment before
?
?inaccessiblehealthy food
?
?inaccessiblehealthy food
Brownice @Sin Ming Centre
?
?inaccessiblehealthy food
Brownice @Sin Ming Centre
Poison Ivy @Neo Tiew Road
(Kranji)
?
?inaccessiblehealthy food
Brownice @Sin Ming Centre
Poison Ivy @Neo Tiew Road
(Kranji)
The Living Cafe @Bukit Timah
?
?inaccessiblehealthy food
?
?inaccessiblehealthy food
expandingwaistlines
SOS
2004
6.9%
OBES
ITY
PREV
ALAN
CE R
ATE
2004
6.9%
10.8%2010
OBES
ITY
PREV
ALAN
CE R
ATE
THE SOLUTION
ORGANIC CAFE & BISTRO@ Haji Lane
WHY ORGANIC?
WHY ORGANIC?
WHY ORGANIC?
INCREASING
DEMAND
2009
2010
2011
20-30%INCREASEEACH YEAR
*sales of organic food
ORGANIC = MORE EXPENSIVE
ORGANIC = MORE EXPENSIVEyes, it’s true.
ORGANIC = MORE EXPENSIVEbut it’s all about perception
Salad Chicken McGrill
$5.60
ENERGY
273kcal
ENERGY
300kcal
TOTAL FAT
16g
TOTAL FAT
12g
SODIUM
740mg
SODIUM
690mg
CHOLESTEROL
108mg
CHOLESTEROL
41mg
Salad Chicken McGrill
UNHEALTHY
TOTAL FAT
2.3gCHOLESTEROL
21.2mgSODIUM
224mg
Freshness
High Quality Ingredients
Natural Seasonings
Nutritional Balance
THE BRAND
CHARACTER
Reflect our personalities.
Fun loving & Relaxed
COLOR - BROWNTogetherness
Warmth
Healing
PERSONALITY• Easy-Going
• Friendly
VALUE• Quality
PROMISE• All Natural
• High Quality
ATTRIBUTE• Trustworthy
Eat Healthy Live Healthy Be Happy
VISION
Spreading the love for an alternative healthy lifestyle through:
MISSION
Real Natural Food Green Lifestyle Accessibility
Happiness Openness Togetherness
VALUES
TARGET CUSTOMERS
TARGET CUSTOMERS
health conscious people
TARGET CUSTOMERS
• Age : 25 - 40
•Gender : 60% Female; 40%Male
•Young working adults
• Income : S$2000 - S$3000
TARGET CUSTOMERS
• Eat healthy
TARGET CUSTOMERS
• Eat healthy
•Try to live a green lifestyle
TARGET CUSTOMERS
• Eat healthy
•Try to live a green lifestyle
• Exercise regularly
84% will opt for organic food if made accessible
$5-9 $10-15 $16-20 $21-Up
20% 43% 24% 13%
How much are you willing to pay?
$5-9 $10-15 $16-20 $21-Up
20% 43% 24% 13%
How much are you willing to pay?
OUR PRICE RANGE
90% organic food businesses in SG are vegan based
UNIQUE VALUE PROPOSITION
FULLY ORGANIC
100%ORGANIC
plant!meat!
ORGANIC SCALE
LOCATION
ACCESSIBILITY
LOCATION
HAJI LANE
ACCESSIBILITY
LOCATION
HAJI LANE
ACCESSIBILITY
THE MOOD MENU
Research has shown that certain foods can help boost or elevate
different moods.
THE MOOD MENU
Eating vegetables & fruits helps
to lower risks of
depression
SAD STRESSED TIRED
APPETIZERS
MAINS
DESSERTS
BEVERAGE
SAD STRESSED TIRED
Salad / Soup / Brushetta
Humming Bird Cake Blueberry Crumb Cake
Dark Chocolate Brown Rice Ice Cream
Burger / Pasta / Rice
Juice / Coffee / Tea
KEY INGREDIENT
+TYPE OF DISH
+/ / /
CUSTOMERRELATIONS
CUSTOMER RELATIONS
hello!
friendly service
CUSTOMER RELATIONS
hello!
friendly service
Snackcomplimentary
CUSTOMER RELATIONS
hello!
friendly service
Snackcomplimentary
SOCIALMEDIA
CUSTOMER RELATIONS
hello!
friendly service
Snackcomplimentary
SOCIALMEDIA
EVENTS
CUSTOMER RELATIONS
hello!
friendly service
Snackcomplimentary
SOCIALMEDIA
EVENTS
in-house nutritionist
THE ‘WOW’ EXPERIENCE
WOW #1
Restaurant
WOW #2
eMenu
WOW #2
food
WOW #2
foodNUTRITIONAL FACTS
WOW #2
foodNUTRITIONAL FACTS
OUR IMC PLANS
PLATFORMS
To createawareness
Ambient AdsMagazinesWebsite
Social MediaPublicity EventsIn-House Events
PLATFORMS
Ambient AdsMagazinesWebsite
Social MediaPublicity EventsIn-House Events
To update & keep in touch
PLATFORMS
Ambient AdsMagazinesWebsite
Social MediaPublicity EventsIn-House Events
To retainfanbase
PRELAUNCH #1
THE PEEK-A-BOO
THE PEEK-A-BOO
PRELAUNCH #2
HIPPIE EATS ESCALATOR
PRELAUNCH #3
FORKS IN THE BUSHES
THE AFTER LAUNCH
FOOD BLOGGERS
MAGAZINES
EVENTS
FINANCIAL PROJECTIONS
CAPITAL INVESTMENT
$574,100
CAPITAL INVESTMENT
Startup Expenditure
44%
2% 15%
9%
17%
14%
Rental
Renovation
Renovation
eMenu
Tablets &Computers
Licenses
Inventory
PROJECTED SALES - YR 1
38 PAX
PROJECTED SALES - YR 1
ESTIMATED PEAK PERIOD
LUNCH DINNER
PROJECTED SALES - YR 1
80%OCCUPANCY
LUNCHDINNER
PROJECTED SALES - YR 1
50%OCCUPANCY
REST OFDAY
PROJECTED SALES - YR 1
79 PAXA DAY
PROJECTED SALES - YR 1
474 PAXA WEEK
PROJECTED SALES - YR 1
1896 PAXA MONTH
PROJECTED SALES - YR 1
3 COURSE SET
APPETIZEROR
DESSERT1 BEVERAGE
1 MAIN
PROJECTED SALES TURNOVER
YR 1 YR 2 YR 3
$754,970 $826,200 $937,170
ROI YR 1
7.4% YR 2
26.7% YR 3
34%
LASTLY
ANY QUESTIONS?
THANKYOU