Opinion Goggles

What’s wrong with the picture?

Polling results are dense

Detailed data is buried in poll results

Since detailed demographic data is complicated, it’s often not written about in poll results.

But the interesting stories are in the details.

How did we solve this problem?

Show readers things they may miss

We expose demographic groups’ opinions by creating random combinations

Specifically...

● Find combinations with a large enough sample size to support filters on three of six demographics

Highlight differences

We visualize the distance between a user’s best guess and a demographic group’s actual response

Lead readers to introspection

● Why was my estimate so close to or far from reality?

● Can a news site present relevant stories, contextual data to help explain differences?

Provide a gateway to more news

● Games and high scores are fun to share on social media

● Our quiz can bring new audiences to polling and election news

● Opinion Goggles can be reused for any poll

Play the game

http://bit.ly/1i6dQIj