THe House of Marketing / Well Played
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1 The marketer of the future in an algorithm driven world @THoM_news
Transcript of THe House of Marketing / Well Played
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The marketer of the future in an algorithm driven world
@THoM_news
Technology and the human touch should always go hand in hand
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The Next Rembrandt: art or science?
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The cognitive dress: the ultimate pairing of man and machine
Our biggest fear should be that humans start replicating machines
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Machines are missing soft skills
The CMO will have an orchestrator role…
…and will become the Chief Customer Officer
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Which competencies do you need to be future-proof?
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Marketing fundamentals
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Connecting the dots
Not everyone in marketing needs to be a tech nerd
Just as not everyone in marketing needs to be creative
Collaborative
Persuasive power
Agility
Entrepreneurial mindset
How to break the algorithm?
Building strong brands
Breaking new grounds
Sophie Van Orden
Karolien Vanhelden
Want to know more?
@THoM_newswww.thehouseofmarketing.be
