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The Honda Motor Company is a japanes based company. It’sPresident, CEO & Representative

Director isTakahiro Hachigo. And the global headquarters for the Honda Corporation are located in

Tokyo !apan. The ".#. headquarters for American Honda Motor Co Inc. are located in Torrance

California.

The Honda Motor Company $as founded by #oichiro Honda in %ctober &'(). He $as *ery

interested in automobiles from a small age so he used to tune cars and enter them into races

using his friend’s garage. As he gre$ up he decided to be in the automobile industry. He

once got a contract for supplying piston rings for major car maker Toyota. +ut unfortunately

he lost the contract as his products did not match the required quality. #o he $ent to *arious

factories in !apan looking for $ays to impro*e the quality of the engines by making efficient

 piston rings.

#oon he $as able to find a highly automated process to produce high quality piston rings.

Toyota $as impressed by his product and bought it in &'(&. ,e-t he started a company

called Tokai #eiki in order to produce his products at a larger scale. #oon Toyota bought

(/ of the company and thus #oichiro and the officials at Toyota could built a lasting

 business relation. +ut a series of calamities damaged large portions of his company and thisforced #oichiro to sell the remaining parts of his company to Toyota. In &'() he founded

Honda Technical 0esearch Institute to sell customi1ed bicycles $ith attached motors. He

had only &2 employees $ho $orked in a &3 sq ft. area.

In &'(' after years of persistence Honda and his team $ere able to release the Model 4

$hich $as the first complete motorcycle they had made $ith their o$n parts. #oon the

demand for this lo$ priced *ehicle increased and by &')( the Honda Company $as the

5orld’s largest manufacturer of motorcycles. They did not stop there but tried out different possibilities in that time period. In &')6 they $ere able to release their first e*er four $heel

*ehicle in the form of the T6) mini pick7up truck.

#oon they $ent on to e-pand their range of *ehicles and they produced their first car called

the #8 #ports Car. In &'9) they *entured into lu-ury car segment and released the *ery

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successful Acura. In &''& they released the Honda ,#: #upercar $hich $as the first

*ehicle to incorporate the ;) engine $ith the latest *ariable7*al*e timing. Their success had

no limits here after as they kept inno*ating and started producing scooters engines

generators motors and pumps successfully.

Honda has the reputation of being the largest producer of internal combustion engines

reaching an impressi*e figure of &8 million in 2&2. It also is the eighth biggest automobile

manufacturer in the $orld an industry into $hich it had a *ery late entry. In 2&2 Honda

had more than <'' billion in re*enues out of $hich <6 $as the yearly profit. It has more

than &38 employees located in *arious parts of the 5orld. As of 2&6 it has released

more than thirty models of cars bettering its performance year after year.

=rom producing noisy scooters to making the finest cars on the planet Honda has come a

long $ay in e*ol*ing as a company. It has been on the *erge of sell out but has come back

strongly to cement itself as one of the biggest players in the international automobile

market. It has held its reputation of being the 5orld’s largest motorcycle manufacture since

it claimed that position in&')(. Today you cannot see many roads $ithout seeing a Honda

made *ehicle pass by. Honda has gone on to become a global superpo$er in the automobile

industry.

Honda Atlas Cars >akistan ?imited is a joint *enture bet$een Honda Motor Company ?imited

!apan and the Atlas @roup of Companies >akistan.

The company $as incorporated on ,o*ember ( &''2 and joint *enture agreement $as signed

on August 8 &''6. The ground breaking ceremony $as held on April &3 &''6 and $ithin a

record time of && months construction and erection of machinery $as completed. The first car

rolled off the assembly line on May 2) &''(. %fficial inauguration $as done by then >resident

of >akistan #ardar=arooq Ahmad han ?eghari. Mr.a$amoto >resident of Honda Motor

Company ?imited !apan $as also present to grace the occasion. The company is listed in

arachi ?ahore and Islamabad #tock B-changes.

Vision Statement:

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Duality in all jobsE learn think analyses e*aluate and impro*e. 0eliable productsE on time $ith

e-cellence and consistency. +etter communicationE listen ask and speak up.

Mission Statement:

FMaintaining a global *ie$point $e are dedicated to supplying products of the highest quality yet at a

reasonable price for $orld$ide customer satisfaction.

Honda philosophy:

F>ro*iding joys to the $orld through ne$ challenges and the reali1ation of dreams.G

Striving to achieve harmony ith society:

FHonda $ants to pass on the joy and freedom of mobility to the ne-t generation for our children

therefore the company $ants to reali1e a sustainable society $here people can enjoy life blue skies.G

!e"t dreams:

FHonda is studying human beings $hich $ould lead to ne$ technologies and $ould support people in

their daily li*es...G

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>ak$heels carried out a sur*ey earlier this year $ith a total number of respondents o*er &k.

%ne of the categories for questions $as about $hat car brands do people dri*e out there J and

stuff related to that. The results $ere sort of e-pected.

#rand$s Mar%et Share:

+ecause $e only ha*e the F+ig ThreeG companies $ith dealerships J#u1ukiJ being the cheapest

co*ers 66/ Toyota 29/ and Honda has a market share of 28/. The remaining &(/ co*er all

other brands. The order makes sense $hen you get to see people’s perception of o*erpriced

 brands $hich puts Honda to the most o*erpriced brand Toyota after that and #u1uki at the

third e-actly the re*erse order.

Model$s Mar%et Share:

A bit surprising but most of the cars out there are Corollas &6/ $hile it’s ri*al Ci*ic has &2/share. ,o$ that may sound good to Toyota people but only for a $hile because that &6/

consists the &.6 &.) and &.9 ?iter *ariants and a general perception is that 97'/ of Corollas

out there are &.6s so in this regard Indus people should be $orried about $hat they’re doing

$rong. More surprising facts #u1uki Mehran and Honda City ha*e same market share &/

$hich again is a *ery *ery good ne$s for Honda people because Mehran comes in different

 price ranges some of them making less than one7third of $hat you $ould pay for a City. %ther

car models co*er (3/ of the market.

Poplarity:

FB-pectedG is $hat you $ould say because Toyota is the most popular brand among >akistanis

Honda after that and #u1uki at third. The reason for Toyota being so popular is their $orkhorse

 JCorollaJ $hich has been present in our country for more than four decades maybe fi*e. This

car is so popular that I ha*e seen people $ho kno$ FCorollaG as the company rather than Toyota.

'ni(eness:

%nce again Honda takes it. The results sho$ that Honda makes the most unique cars Toyota the

second most and #u1uki again comes at the third rank.

)ality:

#omeone may say that Toyotas are more durable but $hen it comes to quality people’s opinion

is that Honda is the most high quality brand in >akistan. Toyota though comes at the second

and third surprisingly goes to Mitsubishi.

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#ur*eys like these could really help car buyers sellers and automakers in *arious $ays. The

companies can get a better insight of $hat people think about their brand and $here do they

stand in the local market. The reason $hy $e see only Toyota Honda and #u1uki is the same

F+ig ThreeG. Had there been more dealerships out there for the middle class more interesting

and surprising $ould’*e been the response and this goes to the officials out there controlling the

ta-ation and other stuff like that keeping other automakers from establishing dealerships.

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Honda strive “to be a company that society wants to exist”. Through ourproduct manufacturing, sourcing of raw materials, sell them and presence ofour product as a source of mobility, we impact the society in many ways. Tobe good corporate citizen and to ‘giving bac to the society!, Honda hastaen di"erent initiatives for community welfare.

*REE MED+C- CMP

In rural areas generally good medical facilities are *ery rare. The *icinity of the CompanyManga Mandi and its surroundings is a back$ard area and lacks basic infrastructure. TheCompany arranged three one7day free medical camps in Manga Mandi *illage #ham ki+hattianand +ath *illage. Company doctors lady doctor and paramedical staff attended the patients and pro*ided them free medical ad*ices and medicines. In three medical camps a large number of

 patients $ere gi*en treatment.

#-OOD DO!.+O! CMP

Honda Atlas Cars >akistan ?imited $ith association of =atmid =oundation arranged blooddonation camp at factory. =atmid =oundation is in*ol*ed in free medical assistance to more than) children suffering from thalassemia Hemophilia and other blood related disorders. Theassociates $ere *olunteers for this noble cause and a total of 93 bottles $ere collected. >residentof the Company Mr. Takeharu Aoki and ;ice >resident Mr. Akio Takemoto also donated their blood.

SCHOO- RE!OV.+O!, SHOES DO!.+O! & +!*RS.R'C.'REThe Company stri*es to contribute to societal $elfare through impro*ement in basic facilitiesinfrastructure of a local primary school for boys in Manga Mandi. Moreo*er the communityli*ing around our factory are poor people engaged in daily labor factory $orkers and farmers.Most of the primary class students attend school bare7footed or $ith slippers e*en in a fe$degree temperature of $inter. The Company arranged K distributed school shoes for all studentsof the primary school. The Company also impro*ed an %ff7 Multan 0oad path$ay leading to 8*illages adjacent to our factory. The deteriorated road conditions $ere unsafe for trafficmo*ement. The same $ere impro*ed for smooth flo$ of *ehicles and residents of the area.

/0o #y a Honda, 1e Plant a .ree2Honda has al$ays been at the forefront of inno*ation K de*elopment of en*ironment friendly products. The Company launched a campaign of FLou buy a Honda 5e plant a TreeG at the startof current year. The idea $as to contribute and promote green K healthy en*ironment for ourfuture generations. The Company planted a tree on behalf of our customers for e*ery Honda carsold during 2&67&(. A total of 266 trees $ere planted throughout >akistan.

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%ne of the proudest things about Honda is its 0K4 system. 5ith the systematic $ay of

approaching focus on durability reliability and basic performance to establish a creati*e and

inno*ati*e technical foundation. 5ith the $isely approach to the future the Honda products do

care about the economic en*ironmental and social issues J This leads to an increase steady in

>akistan recently mean$hile the $hole industry is going do$n by some e-ternal factors such as

depreciation %il price raising political recession. etc Honda is keeping in*ol*ing in the research

and de*elopment that benefit people in the future through leading7edge technology and

commitment to inno*ation that opens up ne$ possibilities in mobility. The dealership of Honda

is also one of its strengths. Through creating products and ser*ices that pro*ide the core *alues

that make Honda unique the Hondas associates around the $orld keep creating such inspiring

e-perience for its customer. Honda put heartfelt endea*ors into ser*ices responding to changing

*alues and increasingly complicated needs of customer. Its ser*ices focus on impro*ing customer 

relations $ith friendly and attenti*e sales responsi*e ser*ice support thorough maintenance andrepairs.

Currently Honda Atlas Cars >akistan ?imited is not in a position to make major changes in its

cars. %nly minor changes can be made here and decisions about these changes aremade at the top

le*el.

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There is no research andde*elopment department in HAC>?. This function is performed by

Honda Motor Company!apan. All major changes in models of Honda cars are introduced there.

Bmployees of HAC>?are sent to !apan $here they are trained according to ne$ conditions.

?ater on these changesare introduced in the models offered in >akistan.

Honda is one of the best auto manufacturer companies in the world. Honda has various

products and special services for its customers. Honda is manufacturing following products:

Models produced include:

• Honda Accord

• Honda City

• Honda Civic

• Honda CR-V

• Honda CR-

• Honda #$%$&

'otorcycles

(ower $)uipments *ater (umps

(ower $ngines

Here we are discussing only automobiles that are Honda atlas.The company

has provided many comforts and speci+cations in its cars. Honda is o"ering

many di"erent models of Honda cars.

 utomobiles-

 ccord-

ccord is a graceful car with a comfortable driving with various and uni)ue

speci+cations. bold exterior presence with a luxury air, yet a sporty

youthful feeling.n expansive upperclass cabin with comfortable travel

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space for +ve adults and panoramic visibility.it has the best driving force and

powerful expansion. ccord represents a distinct status upgrade for the

sedan. true prestige vehicle, it is designed for a sophisticated and dynamic

drive. The ccord doesn/t yell, it speas with )uiet authority.

0ivic-

1n (aistan the bestselling car is Honda civic. 1t is best among mediocre and

almost 23 4 of the people prefer this car over others. 1ts driving is too soft

with best expansion and less consumption of fuel due to e"ective engine and

central control system. 1t passed the sides! undisturbed thans to reduced

wheel arch clearance- and it streams beneath the chassis with minimal

turbulence from the smoother and 5attened under panels.

0ity-

 1t is the most sensitive car among other models of Honda with a stylish and

attractive body. 1t is the +rst euro 6 complaint car in (aistan. Hondas

a7rmative answer is the revolutionary new city.

'otorcycles-

Honda motorcycles are the no89 choice among people of (aistan. Honda

'otorcycles are de+ned by :uality, (erformance, ;peed, $conomy (etrol and

<esale #alue. ll these have managed to successfully bag your trust on the

=ew Honda 0>9??. 1t is a stunning result of advanced @apanese technology

and right up there as an outstanding performer representing all the )ualitiesthat mae Honda motorcycles so special.

Honda (ower $)uipment-

Honda power e)uipments o"er a complete line of generators for commercial

and consumer applications. 0ompact, fuele7cient Honda generator models

provide smooth, clean power for recreation, construction, rental, emergency

and home use. ll Honda Aenerators meet or exceed $( B$nvironmental

(rotection gencyC emission standards.

*ater (umps-

 Honda water pumps are nown for their durable construction, )uality

engines and easy portability. These features apply to all categories of pumps

that are o"ered by Honda.

(ower $ngines-

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 Honda is the world!s largest manufacturer of engines and has earned its

reputation for unsurpassed )uality, performance and reliability.

Honda always keep in mind the basic needs of its consumers and try to fullil their needs as

per their desires. They have introduced Hybrid cars keeping in view the environmental

needs. They always try to give their customer best before its competitors. They have several

services centers in every city of Pakistan for convenience of its customers. In past we have

seen that Honda has taken remarkable steps to facilitate their customers rather than

increasing their own sales. In 2007-8,considering it its responsibility,Honda recalled 6(( of

its %dyssey mini*ans because a malfunctioning computer could cause Fhea*y and une-pected braking

$ithout the dri*er pressing on the brake pedal and $ithout illumination of the brake lamps.G 0ecalls

affected the *alue of a specific brand and it took the company a long time to reco*er from the damage to

its reputation.0ecently Takanobu Ito, who had been Honda’s CEO since the past six years

announced that he would be stepped down in June this year due to the lapses in quality inHonda cars. Takata which was a major parts supplier, built the air bags which were installed

in cars 2002 to 2008 and some of those airbags could deploy explosively, injuring or even

killing car occupants. Takata which was a major parts supplier, built the air bags which were

installed in cars 2002 to 2008 and some of those airbags could deploy explosively, injuring

or even killing car occupants.

He was replaced by the Takahiro Hachigo, who was R&D executive and had been working

on introducing the outgoing CEO’s reforms to fix the issues Honda had.

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!he Automotive industry has been an active and growing field in "a#istan for a long time. $espite

significant production volumes% local manufacture of vehicle components is minimal% only a few car

models being assembled in the country. !he lac# of competition in the local auto industry due to the

presence of &ust three assemblers - and only one small car assembler - has resulted in technological

stagnation of the industry' small cars primarily produced by "a# (u)u#i% the country*s largest auto

assembler and a subsidiary of  (u)u#i Motor Corp.% in the country are globally retired models using

obsolete technology and not offering any safety features.

Ma&or international brands with operations in "a#istan are:

• !oyota

• +eneral motors

• Honda

• (u)u#i

• ,issan Motors.

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