THE HOME SELLER’S GUIDE - Top Producer Website Sellers... · ingenuity and old-fashioned customer...
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THE HOME SELLER’S GUIDE
Transcript of THE HOME SELLER’S GUIDE - Top Producer Website Sellers... · ingenuity and old-fashioned customer...
THE HOME SELLER’S GUIDE
WHO ARE WE?
We are a husband and wife Realtor team that is passionate about helping people like you reach your real estate goals. With us, you are not just another number, but a real person with real needs. We will listen to you, and put into motion a plan tailored to your specific needs using our unique mix of modern ingenuity and old-fashioned customer service.
Since 1998 we have helped people just like you buy and sell over 300 homes in the Houston area with over $100 million in sales.
MISSION
Our mission is to provide our clients the very best service in all aspects of residential real estate, to help clients achieve the highest results when buying and selling homes no matter the market and to enrich the quality of life for all team members.
VISION
Our vision is to help our clients reach their real estate goals and build lifelong relationships by commiting to provide exemplary service, fostering high levels of creativity and innovation through implementation of value-added services and staying ahead of the technological curve in our industry.
Our vision is to help our team members increase their quality of life by empowering them to achieve their personal and professional goals through open communication, continuing education and providing an uplifting environment both in the field and in the workplace.
GUIDING VALUES
• Honesty and Integrity - We always do what’s right, fair and ethical
• Client Satisfaction - We strive to exceed our client’s expectations
• Innovation - We continually lead the industry in creative thinking and solutions
• Attitude - We maintain a positive, inspiring and uplifting attitude
• Respect - We are considerate of others and exhibit appropriate behavior
• Excellence - We strive for excellence in all that we do
• Value - We provide value through an exemplary customer service experience
MEET THE TEAM
Commitment. Trust. Service. Innovation. That’s what you can expect from The Shawn Manderscheid Team. As a partnership between Shawn and his lovely wife Paula, SMT brings a broad range of specialized knowledge and experience to the table from negotiations and sales, to marketing and technology. We pride ourselves on leading the Houston real estate market through a Commitment to meeting your personal real estate goals, earning your Trust by providing 5-STAR customer Service, and Innovation through consistent implementation of creative marketing techniques and advanced technology strategies to achieve desired results.
Shawn Manderscheid, REALTOR®, ABR, GREENPresident & Team Leader
Paula Hines, BS, REALTOR®, ASP®, CHMSVP of Operations
Jennifer Ohlson, REALTOR®Transaction Coordinator
Jennifer Gagliardi-Pampolina, REALTOR®Director of Client Services
WE SELL HOMES FASTER AND FOR MORE MONEY
The magic is in the numbers. Our listings sell on average in 15.03 days which is 29.64 days FASTER than the Houston market average of 44.67 days. Our listings also sell on average for 7.56% more than other Houston agents. For a $400,000 home this means you pocket $30,240 more! *compared to HAR averages for 2016.
Using a team approach, we continue to perfect our marketing strategy to sell homes faster and for more money than other agents.
WE ROUTINELY SELL
101.60% ASKING PRICE
WE NETTEDOUR SELLERS
MORE MONEY
WE SELL HOMES OTHER AGENTS CAN’T SELL
Using a team approach, we continue to perfect our marketing strategy to sell homes faster and for more money than other agents.
WE ROUTINELY SELL
HOW DO WE DO IT?
We are marketing experts and our innovative and proprietary marketing plan is constantly being researched and tweaked to bring you the best results possible in any Houston market.
Most sellers think that any agent they hire to sell their home is going to do about the same thing as the next, but that’s where they couldn’t be more wrong. Today’s complex real estate market requires a tech savvy and innovative team that knows the ins and outs of online promotion, and also has a few tricks up their sleeves. We know how to market your home so that it’s visible to the highest number of potential buyers and in order to sell it for more money and sell it faster.
PREPARATION
When selling a home the first thing you must do is prepare it to appeal to the highest number of potential buyers. You wouldn’t
start advertising your car for sale without getting it ready first would you? This means putting actions into motion that ultimately ensure buyers feel warm and cozy and can see themselves living in your home. As staging experts, we’ll take all of the guesswork out of this seemingly daunting process by giving you advice on any needed repairs or updates, as well as staging tips and advice so your home stands out in the crowd. So you can go ahead and take that deep breath now and let it all out… because we’ve got you covered.
BEFORE AFTER
STAGING & PHOTOGRAPHY
PRICING
Pricing your home to sell is a delicate balance between not pricing it too high and not pricing it too low, but pricing it just right (you know…the age-old Goldilocks tale). The #1 mistake we see sellers make is pricing their home out of the market. We know you love your home and you
think it’s the best one in the neighborhood, ultimately the market determines what your home will sell for. Don’t price your home into “limbo land” where it sits on the market and gets lost in translation. Experience tells us that the highest percentage of buyers purchase homes at market value and that homes sell for the highest prices within the first few weeks on the market. Let us show you the numbers and we can help you price it right from the very start. Remember, a home is only worth what a buyer is willing to pay for it and we are rock stars when it comes to selling homes at the highest price in the least amount of time.
The number of buyers who will purchase a property increases as the price decreases. More buyers purchase their properties at market value than above market value.
A property attracts the most activity from the real estate community and potential buyers when it is first listed. It has the greatest potential to sell when it is new on the market.
PRICING AND TIMING
PROMOTION
According to the National Association of Realtors, most buyers find their home via one of four channels: online, their Realtor, yard or open house signs, or word of mouth. We focus 100% of
our marketing dollars where it counts most… and not on the antiquated methods still used by most agents. We go above and beyond in all areas and are All Stars when it comes to the ins and outs of getting your home seen online by the highest number of potential buyers. Thousands of our own dollars are spent each month on the latest online marketing methods, including state-of-the-art Facebook ad campaigns and lead generation efforts to stay ahead of the curve.
43%
33%
9%
6%5%
3%43% ONLINE
33% REAL ESTATE AGENT
9% YARD/OPEN HOUSE SIGN
6% WORD OF MOUTH
5% HOME BUILDER
3% THE ACTUAL SELLER
1% PRINT ADVERSTISING
WE FOCUS OUR MARKETING $$ WHERE IT COUNTS MOST
WE DON’T WASTE TIME ON OUTDATED MARKETING METHODS LIKE OTHER AGENTS DO.
1%
KNOW THE FACTS
PROCUREMENT
We have an offer, so now what? We can procure a successful closing for you from contract to close through our smart negotiating tactics, clean contract preparation, helpful advice
and, of course, emotional support through any rough spots we might hit (and there are usually a few). We consistently negotiate on behalf of our clients to achieve an average sales price that is 99.23% of the list price, compared to an average of only 91.67% for other agents. Our team understands that this is a huge financial transaction for you and we are you co-pilot on this flight. So whether it’s a smooth ride all the way or we hit a bit of turbulence, we will stay right by your side. So, kick back (or at least as far back as your seat will go), open that little bag of peanuts and snack to your heart’s content, because we’ve got this flight under control.
ON A $500,000 HOME, 5% COULD MEAN
AN ADDITIONAL $37,800 IN YOUR POCKET.
AVERAGE SALE TO LIST PRICE
OTHER AGENTS 91.67%
SHAWN MANDERSCHEID TEAM 99.23%
44.67 AVG DAYS ON MKT
15.03 AVG DAYS ON MKT
VS.
OTHER AGENTS
SHAWN MANDERSCHEID TEAM
*COMPARED TO HAR AVERAGES FOR 2016
01 02 03 04 05 06 07
08 09 10 11 12 13 14
15
01 02 03 04 05 06 07
08 09 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
29 30 31 32 33 34 35
36 37 38 39
AVERAGE DAYS ON MARKET
40 41 42
43 44 45
MARKETING TIMELINE
FIRST 24 HOURS
• Complete and Sign Listing Agreement
• Begin Facebook “Coming Soon” Campaign
• Order Professional Photography
• Order 3D Property Tour Shoot
• Prepare and Stage Home as Needed
NEXT 48 HOURS
• Take Interior and Exterior Property Photos
• Complete 3D Property Tour Shoot
• Prepare all Marketing Materials
• Property Announced at Office Meeting
• Submit Listing to Multiple Listing Service
• Submit Showing Instructions to Centralized Showing Service
• Set Up Client Feedback Notices
• Install Yard Sign and Supra Lockbox
• Email Blast Sent to Top Producing Agents
• Email Blast Sent to Exclusive Buyer Database
• Update all Lead Generation Websites with Listing
NEXT 72 HOURS
• Launch Full Facebook and Google Paid Ad Campaigns
• Syndicate Listing to Zillow, Trulia, Realtor.com and Others
• Customized Brochures Delivered to Property
• Update Seller of Activity via Centralized Showing Service
• Host First Open House
WEEKLY
• Property Showings and Feedback Follow Up
• Online Advertising Continued
• Contact All Leads Within 5 Minutes
• Weekly Update to Seller on Property Activity
OUR CLIENTS SAY IT BEST
Shawn is the only real estate professional I will call.
Shawn has helped me with several transactions over the years and is a true professional in every since of the word. His experience is immense and obvious, and it is clear he loves what he does as he is always willing to take
the time to explain the market conditions and the details of every stage of the transaction. Thanks to his assistance with helping me identify the
possibilities with this property and acquiring the home as well as marketing to strong tenants. I have made a very lucrative purchase and locked in a
healthy monthly income w/ tenants who are caring for my home. Shawn is the only real estate professional I will call when it is time to buy or sell again!
Go with a neighborhood expert.
Go with a neighborhood expert. The best advice I can give anyone, is go with a neighborhood expert. Shawn knows the market and our particular zip codes. He follows the neighborhood, knows every home for sale, developed a plan for
us and we followed it. We listened to him, followed his plan exactly and sold our home in the time frame we laid out. Not sure I can ask for anything more.
His associates are some of the best internet marketing people I have ever worked with, and you have to have that expertise in today’s market.
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Shawn went way above and beyond to help make this sale happen.
Shawn went way above and beyond to help make this sale happen. My home needed renovations inside and out prior to sale. Shawn picked carpet and wall colors, selected new fixtures and hardware, selected and oversaw all contractor
work. He even went to Home Depot and picked up items along the way. Not sure I know any agents who would define their job so broadly. He does whatever is necessary to sell your house at the best price and the shortest time. This is our
second time working with Shawn and we are already working on another sale for a family member. Nothing but great things to say about his attentiveness
and knowledge.
Outstanding experience from start to finish.
Outstanding experience from start to finish. Team Mandersheid is firing on all cylinders. Kept us in the communication loop, ran point on all the necessary details, my wife and I were able to handle all our paperwork electronically,
very low stress on our side due to his extreme professionalism, very easy to tell he is passionate about taking excellent care of his clients. I have been
involved in multiple real estate transactions, this was by far the easiest and best experience we have ever had. From signing the first document to the
very last – Superior service, we will recommend the to everyone I know.
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