The Home of FoodSponsorship – not just about awareness, it can address various communication and business needs through association and activation:

Seeds of Change & River Cottage – highlighting organic credentials

Schwartz and Paul O’Grady - driving consideration through creativity at main meal preparation time

Wrigleys and Hollyoaks – relevance and credibility with young audience and multi-variant communication

The Home of FoodPhiladelphia and Come Dine with Me – serving suggestions and recipe ideas

Giovanni Rana Pasta and The Great Italian Escape – reinforcing authentic Italian heritage

Domino’s and The Simpsons –core target audience, families and 16-34’s, ideal time of day for ordering in

Ferrero Rocher and Desperate Housewives -

glamour and individual indulgence

The Home of Food

Gallo and The F Word

Objectives – Communicate:

- for sharing with friends- ideal accompaniment for food

“Together is Better”- Activate:

- online- in-store- press

- sponsor funded broadband content

The Home of Food Gallo and The F Word – online “Wine Finder”

The Home of FoodGallo and The F Word – Tesco Magazine Cover Mount “Wine Finder”

The Home of FoodGallo and The F Word –Tesco Promotions

The Home of FoodGallo and The F Word –Tesco Promotions

The Home of FoodGallo and The F Word –Tesco Promotions

The Home of FoodGallo and The F Word –Sainsbury’s Promotions

The Home of FoodGallo and The F Word – Press Women and Lifestyle

The Home of FoodGallo and The F Word – Sponsor funded broadband content

The Home of Food