The Holy Trinity- Social Media Tools
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The Holy Trinity: Facebook, Twitter and Blogs Tourism & Social Media // E-Tourism Africa Summit 2010
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Presentation on Social Media by Justin Spratt from Quirk eMarketing at the E-Tourism Africa Summit 2010
Transcript of The Holy Trinity- Social Media Tools
The Holy Trinity: Facebook, Twitter and BlogsTourism & Social Media // E-Tourism Africa Summit 2010
Justin SprattManaging Partner | QuirkTwitter: @justinspratt
1. Context: Facebook, Twitter and Blogs2. Setting up these tools3. Case Studies4. Takeaways
Agenda
Global online travel retail sector is worth $125 billion
Travelmole, 2008
http://www.flickr.com/photos/cesarcabrera/272675388
Social Media: Context
Information
Information
Social media really is pervasive…
“There's a plane in the Hudson. I'm on the ferry going to pick up the people. Crazy.”
10:36 PM Jan 15th from TwitPic
Views 486,314
News doesn’t break anymore…
It Tweets
brandinfiltration.com
brandinfiltration.com
“78% of people trust
the recommendations
of others”
Nielson, 2009: “Trust in Advertising ”
Two thirds of the global Internet population visit social networks
Nielsen, Global Faces & Networked Places, 2009 Credit: Christian & Cie http://www.flickr.com/photos/christiangates/
“Your brand is no stronger than its reputation - and will increasingly depend on what comes up when you are Googled ”
Alan JenkinsCommunications Consultant
Source: Nielsen/Netratings
In 2006 approximately 80% of all online purchases originated from search engines
The Holy TrinityFacebook, Twitter and Blogs
500mn users, 50% active dailyAverage user has 130 friends (Dunbar)Spend 700bn minutes per monthAverage user creates 90 pieces of content per month150mn active mobile users> 1mn websites integrated with Facebook
Facebook Factsheet
Source: Total Poland active audience, Facebook internal, data Jan 2010
Facebook SA Profile
Groups great for organizing on a personal level and for smaller scale interaction around a cause.
Pages better for brands, businesses, bands, movies, or celebrities who want to interact with fans or customers without having them connected to a personal account, and have a need to exceed Facebook’s 5k friend cap
Mashable, 2010
Facebook Groups vs. Pages
“Folks were tweeting 5,000 times a day in 2007. By 2008, that number was 300,000, and by 2009 it had grown to 2.5 million per day. Tweets grew 1,400% last year to 35 million per day. Today, we are seeing
50 million tweets per day —that’s an average of 600 tweets per second.”
Twitter.com
Blogs
“Website created by a user or group to update others through regular commentaries, opinions and sharing content”Universal McCann, 2010
Blogs
Blogs
And don’t forget their cousins
Case Studies…
www.myskystatus.comAny carrier; brand awareness
“Spring Break”
Over 75k emails per shot
R15 ROI per email address
Code embedded in mailers to optimise
Email Marketing Case
Case:United Breaks Guitars
Over 9 million viewsTopped the US & UK iTunes chartsUnited’s Share price dropped 10% ($180m)
Case:Ryanair
Ryanair comments on random blog
Followed by “official response”
Online community gets hold of it
The newspapers got hold of it…
Then influential sites
…And we know how powerful search ranking is
Takeaways…
Hand in Hand in gloveglove
Engage
TransparencTransparencyy
LoveLove
