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UNIVERSITATEA CRESTINA DIMITRIE CANTEMIR 

FACULTATEA DE MANAGEMENT TURISTIC SI COMERCIAL

THE HISTORY OF THE NESTLE

COMPANY

  COSTACHE GEORGE DANIEL

  GRUPA 8, SERIA 2

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The pioneer years

Our history !"i#s i# $8%%, &ith th! 'ou#()tio# o' th! A#"*o+S&iss Co#(!#s!( Mi*

Co-.)#y/ H!#ri N!st*0 (!1!*o.s ) r!)throu"h i#')#t 'oo( i# $8%, )#( i# $345 th!

6o-.)#y h! 'ou#(!( -!r"!s &ith A#"*o+S&iss, to 'or- &h)t is #o& #o )s th! N!st*0

Grou./ Duri#" this .!rio( 6iti!s "ro& )#( r)i*&)ys )#( st!)-shi.s ri#" (o 6o--o(ity

6osts, s.urri#" i#t!r#)tio#)* tr)(! i# 6o#su-!r "oo(s/

Highlights

$8%%

US brothers Charles and George Page help establish Anglo-Swiss Condensed Milk Company. Using

abundant supplies of fresh milk in Switzerland they apply knowledge gained in their homeland to

establish !urope"s first produ#tion fa#ility for #ondensed milk in Cham. $hey start supplying !urope"s

industrial towns with the produ#t under the Milkmaid  brand marketing it as a safe long-life alternati%e

to fresh milk.

&'()

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*estl+"s founder German-born pharma#ist ,enri *estl+ laun#hes his farine la#t+e" flour with milk"/ in0e%ey Switzerland. 1t #ombines #ow"s milk wheat flour and sugar and *estl+ de%elops it for#onsumption by infants who #annot be breastfed to ta#kle high mortality rates. Around this time hestarts using the now i#oni# *est" logo.

&')2

,enri *estl+ sells his #ompany and fa#tory in 0e%ey to three lo#al businessmen. $hey employ#hemists and skilled workers to help e3pand produ#tion and sales.

&')'

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4ier#e #ompetition de%elops between *estl+ and Anglo-Swiss when both #ompanies start selling ri%al%ersions of the other"s original produ#ts5 #ondensed milk and infant #ereal. 6oth firms e3pand salesand produ#tion abroad.

&''7-&897

1n &''7 Anglo-Swiss e3pands into the US but the death of George Page frustrates its plans. 1n &897 itsells its US-based operations whi#h pa%es the way for an e%entual merger with *estl+.

&89:

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*estl+ begins selling #ho#olate for the first time when it takes o%er e3port sales for Peter ;