The History of Electronic Cartography and its Future
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History and future of electronic charts
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by Giuseppi Carnevali (Navionics) at the BMEA Conference 2010
Transcript of The History of Electronic Cartography and its Future
History and future of electronic charts
The history
•Adam & Eve
• From Navigation to LBS
1983 the “microwave” is tested at the Genova Boat Show
1984 start of sales of the world’s first product
1988 First plotter for boats under 45’
1991 First LCD unit – Sun-light visible and slim
1993 First electronic chart for smaller boats
1995 First plotter with integrated GPS
Milestones summary• 1964 Goldfinger
• 1984 first product
• 1991 first flat LCD visible in the sun
• 1995 ARCS raster charts
• 1999 first info (phone #, services)
• 2003 first charts from private surveys
• 2005 first Platinum multi-D
• 2008 first charts on iPhone
• 2008 AVCS (official UKHO vector charts)
• 2010 from navigation to LBS and UGC
The future
Charts = navigation? only ?
The future
Boating is a lot more
than just
navigating from A to B
the time we are involved
with boating
is at least 10X more
• We think about boating
• We search
• We plan
• We boat: we drink, we eat, we fish, we dive... (we also navigate)
• We tell our friends
The opportunity
enjoy boating
beyond navigation
and beyond the boat itself
fun!
The opportunity: serve all components
• We think about boating
• We search
• We plan
• We boat: we drink, we eat, we fish, we dive... (we also navigate)
• We tell our friends
Some examples
• Social networking
• User Generated Content
• Freshest data
• Ubiquity & plotter sync
Some examples• Social networking link
• User Generated Content
• Freshest data
• Ubiquity & plotter sync
Some examples• Social networking ►
• User Generated Content
• Freshest data
• Ubiquity & plotter sync
User Generated Content
User Generated Content
User Generated Content = updates every minute
Freshest data
• Social networking
• User Generated Content • Freshest data (download)
• Ubiquity & plotter sync
Freshest data
• Social networking
• User Generated Content
• Freshest data
• Ubiquity & plotter sync
Ubiquity • PC
• iPad
• iPhone, Android, Nokia
• Plotter syncing
Enjoy the boat beyond navigation,
And beyond the boat itself
Summary:
History = navigation
Furure = LBS (Location Based Services)
What is in it for the customer
• Freshest data
• Most accurate data
• Instant gratification
• Enjoy anytime anywhere
• = FUN!
The Future: what is in it for the Dealers
• Easier sell: customer is already educated, knows what he wants
• More plotter sales
• Fewer SKUs
• No returns, no stock refreshment
• CUSTOMER KEEPS RETURNING FOR UPDATES
• Opportunity for co-marketing & narrowcasting
The two happiest moments of boating:
• When we buy the boat
• When we sell the boat
We collectively have a responsibility
Thank you
