THe 19TH ANNuAL

L AW fIrM MArkeTING PArTNer fOruM 2012DRIvINg INNOvATION IN A TRANSFORMINg LEgAL MARkETPLACE

The hildebrandt Institute and west Legaledcenter present

JANuARy 18-20, 2012Turnberry Isle Miami, FL

DrIVe INNOVATION, CreATe CLIeNT VALue, AND DeLIVer reSuLTSThe Forum continues to be the premier event for marketing partners, managing partners, in house counsel and senior-level marketing and business development professionals who want to sharpen their knowledge about the emerging trends and forces shaping the legal business and the impact on law firm business development client service and client relations.

CONFeReNCe sPeCIALConference Registration includes 2 nights room and tax at the host hotel!* (A $700 value!)

KeyNOTe MARIO MOussA, Ph.D., MbACo-Author, The Art of Woo: Using Strategic Persuasion to Sell Your Ideas, Learning Director, Aresty Institute of executive education, Wharton School of Business, President, Moussa ConsultingPresentation: Persuasive Leadership

Follow us @mpf12

Online: http://bit.ly/MPf2012Phone: 1-800-308-1700

WAYS TO REgISTER:2

Online: http://bit.ly/MPf2012 Phone: 1-800-308-1700 Ways to Register:2

wORKshOP 1

social Media to Drive Revenue

Is social media in your firm a fun diversion or is it a key part of your marketing and business development strategy? In this workshop, you will learn how to develop real opportunities through social media and sustain your effort through tracking and reporting. from creating content to creating buy-in, this roll-up-your-sleeves session will provide tools and ideas to help you fully utilize social media options to drive revenue.

MODeRATORRuth Davis, Senior Director, Website Services, LexisNexissPeAKeRsAdam L. stock, Director of Business Development & Marketing, Allen Matkins Leck Gamble Mallory & Natsis LLPJasmine Trillos-Decarie, Director of Marketing & Business Development, foley Hoag LLP

wORKshOP 2

building Reporting: Marketing and business Development Metrics

Are you effectively measuring how business is coming into your firm? The workshop will look at the various ways that marketing and business development departments can measure success by putting appropriate and rigorous metrics in place. Participants will explore the characteristics of effective metrics and will discuss the pros and cons of different measurement approaches.

MODeRATORJames stapleton, Chief Marketing and Business Development Officer, Littler Mendelson P.C.

sPeAKeRssteve bell, Chief Client Development Officer, Womble Carlyle Sandridge & rice, PLLC

Craig Raeburn, Managing Director, Data Solutions, TyMetrix

Adam severson, Director of Business Development & Marketing, faegre & Benson LLP

wORKshOP 3

Managing Partner/Marketing Partner Only

This workshop will address the evolving role of marketing partner and different approaches towards making the position effective and fulfilling. using a roundtable format, the session will focus on trends and best practices

MODeRATORsilvia L. Coulter, M.S.P., Principal Consultant, Client Development Practice, LawVision Group

sPeAKeRsDavid Fries, Chief Client Services Officer, Orrick, Herrington & Sutcliffe LLP

Pre-CONfereNCe WOrkSHOPSDEvELOPINg YOuR LEADERSHIP SkILLS

1:00 - 4:00 PM

weDNesDAy AGeNDA | JANuARy 18, 2012 (AFTeRNOON ONLy)

THe 19TH ANNuAL

L AW fIrM MArkeTING PArTNer fOruM 2012DRIvINg INNOvATION IN A TRANSFORMINg LEgAL MARkETPLACE

The hildebrandt Institute and west Legaledcenter present

JANuARy 18-20, 2012Turnberry Isle Miami, FL

DrIVe INNOVATION, CreATe CLIeNT VALue, AND DeLIVer reSuLTSThe Forum continues to be the premier event for marketing partners, managing partners, in house counsel and senior-level marketing and business development professionals who want to sharpen their knowledge about the emerging trends and forces shaping the legal business and the impact on law firm business development client service and client relations.

CONFeReNCe sPeCIALConference Registration includes 2 nights room and tax at the host hotel!* (A $700 value!)

KeyNOTe MARIO MOussA, Ph.D., MbACo-Author, The Art of Woo: Using Strategic Persuasion to Sell Your Ideas, Learning Director, Aresty Institute of executive education, Wharton School of Business, President, Moussa ConsultingPresentation: Persuasive Leadership

Follow us @mpf12

Online: http://bit.ly/MPf2012Phone: 1-800-308-1700

WAYS TO REgISTER:2

Online: http://bit.ly/MPf2012 Phone: 1-800-308-1700 Ways to Register:2

wORKshOP 1

social Media to Drive Revenue

Is social media in your firm a fun diversion or is it a key part of your marketing and business development strategy? In this workshop, you will learn how to develop real opportunities through social media and sustain your effort through tracking and reporting. from creating content to creating buy-in, this roll-up-your-sleeves session will provide tools and ideas to help you fully utilize social media options to drive revenue.

MODeRATORRuth Davis, Senior Director, Website Services, LexisNexissPeAKeRsAdam L. stock, Director of Business Development & Marketing, Allen Matkins Leck Gamble Mallory & Natsis LLPJasmine Trillos-Decarie, Director of Marketing & Business Development, foley Hoag LLP

wORKshOP 2

building Reporting: Marketing and business Development Metrics

Are you effectively measuring how business is coming into your firm? The workshop will look at the various ways that marketing and business development departments can measure success by putting appropriate and rigorous metrics in place. Participants will explore the characteristics of effective metrics and will discuss the pros and cons of different measurement approaches.

MODeRATORJames stapleton, Chief Marketing and Business Development Officer, Littler Mendelson P.C.

sPeAKeRssteve bell, Chief Client Development Officer, Womble Carlyle Sandridge & rice, PLLC

Craig Raeburn, Managing Director, Data Solutions, TyMetrix

Adam severson, Director of Business Development & Marketing, faegre & Benson LLP

wORKshOP 3

Managing Partner/Marketing Partner Only

This workshop will address the evolving role of marketing partner and different approaches towards making the position effective and fulfilling. using a roundtable format, the session will focus on trends and best practices

MODeRATORsilvia L. Coulter, M.S.P., Principal Consultant, Client Development Practice, LawVision Group

sPeAKeRsDavid Fries, Chief Client Services Officer, Orrick, Herrington & Sutcliffe LLP

Pre-CONfereNCe WOrkSHOPSDEvELOPINg YOuR LEADERSHIP SkILLS

1:00 - 4:00 PM

weDNesDAy AGeNDA | JANuARy 18, 2012 (AFTeRNOON ONLy)

MuST-ATTeND TWO-DAy fOruMThuRsDAy AGeNDA | JANuARy 19, 2012

8:00 AMContinental breakfast—hosted by:

8:45 - 9:00 AMOpening Remarks by Chairs

9:00 - 10:00 AM General session Panel 1: Legal Industry Trends and the 2011 hbR Marketing and business Development survey: what Firms Are Doing NowWith the impact of the economic downturn entering its fourth year, most law firm leaders are confronting a radically changed environment in today’s legal market. for those firms looking to deepen or enhance their market positions, the challenges are more daunting than ever before. yet for firms that are prepared to think creatively, that remain open to innovation, and that are willing to take some risks, the present market environment offers great potential opportunity.

This presentation will review the current state of the legal industry and how law firm marketing and business development departments are evolving to confront the ongoing challenges.

sPeAKeRs silvia L. Coulter, M.S.P., Principal Consultant, Client Development Practice, LawVision GroupLisa Rohrer, Ph.D., Director, Hildebrandt Institute

10:00 - 11:00 AMKeynote Presentation: Persuasive LeadershipPersuasion and selling skills are an essential part of every senior professional’s set of skills. To achieve the positive outcomes you seek, you need more than formal authority. you have to sell yourself and your ideas. using lively stories drawn from politics, business, and his own experience as a consultant to senior leaders, Dr. Moussa will share practical insights from years of research into the essential topic of the art of woo.

sPeAKeR Mario Moussa, Ph.D., MbA—President, Moussa Consulting Co-Author, The Art of Woo: Using Strategic Persuasion to Sell Your Ideas, Learning Director, Aresty Institute of executive education, Wharton School of Business

4:30 - 6:00 PMCMO/CsO, Marketing Partner and Managing Partner RoundtablesThese intimate, peer-to-peer rountables offer marketing leaders a prime networking opportunity. Exchange ideas and business cards, discuss common problems, and work together to develop solutions.

INDIvIDuAL ROuNDTAbLe TOPICs AND FACILITATORs• Roundtable 1: Marketing Partner and Managing Partner Facilitator: sandra G. ezell, Managing Partner, richmond Office, Bowman and Brooke LLP

• Roundtable 2: Integrating Marketing and business Development in your Firm Facilitator: Adam severson, Director of Business Development & Marketing, faegre & Benson LLP

Co-Facilitator: Jayne Navarre, Director, Law Gravity LLC, and Author, social.lawyers: Transforming Business Development

• Roundtable 3: Integrating business Development, KM and Technology Facilitator: sally R. Gonzalez, Senior Director, HBr Consulting LLC Co-Facilitator: Rob saccone, Vice President, Product Management, Hubbard One

• Roundtable 4: Competitive Intelligence: Leveraging Information to understand Clients, Markets and Competitors Facilitator: Ann Lee Gibson, Ph.D., Principal, Ann Lee Gibson Consulting Co-Facilitator: Craig Raeburn, Managing Director, Data Solutions, TyMetrix

• Roundtable 5: Client experience: Competing on service Facilitator: silvia L. Coulter, M.S.P., Principal Consultant, Client Development Practice, LawVision Group

Pre-CONfereNCe WOrkSHOPS

MuST-ATTeND TWO-DAy fOruM

weDNesDAy AGeNDA | JANuARy 18, 2012

6:00 - 7:30 PM**welcome Reception** - hosted by:

ThuRsDAy AGeNDA | JANuARy 19, 2012

11:00 - 11:15 AMbreak - hosted by:

11:15 - 12:30 PMGeneral session Panel 2: New Approaches to Marketing and business Development: what’s working and what’s Next?This panel will examine new ways that law firms are approaching marketing and business development. from bringing in professional sales people to Client Teams 2.0, we will explore the pros and cons of the latest innovations in law firm business development and hear from our General Counsel about what works most effectively from the buyer and buyer viewpoint.

MODeRATOR Jodie Collins, Senior Director, Business Development & Marketing, Manatt Phelps & Philip, LLP

sPeAKeRsKarim emara, Global Director of Business Development & Marketing, Clifford Chance LLP Lon Povich, executive Vice President, General Counsel and Secretary, BJ’s Wholesale Club, Inc.James stapleton, Chief Marketing and Business Development Officer, Littler Mendelson P.C.

12:30 - 1:45 PMLunch & Guest speaker—The Future of Marketing: Redesigning The way you Do business In The New world OrderIn a world where everything is changing, how do you market for the future? former chairman of ad agency Bartle Bogle Hegarty and 2003 Advertising Woman of the year Cindy Gallop delivers some highly subjective and thought-provoking views on the new marketing reality, the interface between creativity and technology, how marketers should rethink the way they structure themselves, and what social media really means.

sPeAKeRCindy Gallop, founder and Chief executive Officer, www.ifwerantheworld.com

1:45 - 3:15 PMGeneral session Panel 3: Aligning brand with strategy What does your brand stand for? How can you create a distinctive brand that will stand out in the market and then deliver on your brand promise? What resonates with clients and how can you demonstrate that your firm will bring value? This panel will bring together branding experts and research to examine how law firms can truly create distinctive brands

MODeRATOR silvia L. Coulter, M.S.P., Principal Consultant, Client Development Practice, LawVision Group

sPeAKeRsKatherine D’urso, Chief Marketing Officer, king & Spalding LLPLisa hart sheperd, Chief executive, Acritas James J. McDonald, Marketing Partner, fisher & Phillips LLPCassidy Morgan, Chief executive Officer, Central & eastern europe, Interbrand

3:15 - 3:45 PMbreak—hosted by:

3:45 - 5:15 PMbReAKOuT 1

effective Approaches to selling and building Relationships

This session will focus on proven ways to sell legal services through rfPs, meetings and fee arrangements as well as effective approaches to maintaining relationships in the context of a strategic business development process. Our panel of GCs and law firm partners will discuss tools and techniques for building effective partnerships.

MODeRATORCathleen Flahardy, editor-in-Chief, InsideCounsel

sPeAKeRsstephen b. Kaplan, Senior Vice President & General Counsel, Connextions, Inc.Darryl T. Mann, Partner, Torkin Manes LLPRon Peppe, Vice President Legal & Human resources, Canam Steel Corporation

Receive 10% Off youR RegistRation! use promo code MPF10 when registering.

MuST-ATTeND TWO-DAy fOruMThuRsDAy AGeNDA | JANuARy 19, 2012

8:00 AMContinental breakfast—hosted by:

8:45 - 9:00 AMOpening Remarks by Chairs

9:00 - 10:00 AM General session Panel 1: Legal Industry Trends and the 2011 hbR Marketing and business Development survey: what Firms Are Doing NowWith the impact of the economic downturn entering its fourth year, most law firm leaders are confronting a radically changed environment in today’s legal market. for those firms looking to deepen or enhance their market positions, the challenges are more daunting than ever before. yet for firms that are prepared to think creatively, that remain open to innovation, and that are willing to take some risks, the present market environment offers great potential opportunity.

This presentation will review the current state of the legal industry and how law firm marketing and business development departments are evolving to confront the ongoing challenges.

sPeAKeRs silvia L. Coulter, M.S.P., Principal Consultant, Client Development Practice, LawVision GroupLisa Rohrer, Ph.D., Director, Hildebrandt Institute

10:00 - 11:00 AMKeynote Presentation: Persuasive LeadershipPersuasion and selling skills are an essential part of every senior professional’s set of skills. To achieve the positive outcomes you seek, you need more than formal authority. you have to sell yourself and your ideas. using lively stories drawn from politics, business, and his own experience as a consultant to senior leaders, Dr. Moussa will share practical insights from years of research into the essential topic of the art of woo.

sPeAKeR Mario Moussa, Ph.D., MbA—President, Moussa Consulting Co-Author, The Art of Woo: Using Strategic Persuasion to Sell Your Ideas, Learning Director, Aresty Institute of executive education, Wharton School of Business

4:30 - 6:00 PMCMO/CsO, Marketing Partner and Managing Partner RoundtablesThese intimate, peer-to-peer rountables offer marketing leaders a prime networking opportunity. Exchange ideas and business cards, discuss common problems, and work together to develop solutions.

INDIvIDuAL ROuNDTAbLe TOPICs AND FACILITATORs• Roundtable 1: Marketing Partner and Managing Partner Facilitator: sandra G. ezell, Managing Partner, richmond Office, Bowman and Brooke LLP

• Roundtable 2: Integrating Marketing and business Development in your Firm Facilitator: Adam severson, Director of Business Development & Marketing, faegre & Benson LLP

Co-Facilitator: Jayne Navarre, Director, Law Gravity LLC, and Author, social.lawyers: Transforming Business Development

• Roundtable 3: Integrating business Development, KM and Technology Facilitator: sally R. Gonzalez, Senior Director, HBr Consulting LLC Co-Facilitator: Rob saccone, Vice President, Product Management, Hubbard One

• Roundtable 4: Competitive Intelligence: Leveraging Information to understand Clients, Markets and Competitors Facilitator: Ann Lee Gibson, Ph.D., Principal, Ann Lee Gibson Consulting Co-Facilitator: Craig Raeburn, Managing Director, Data Solutions, TyMetrix

• Roundtable 5: Client experience: Competing on service Facilitator: silvia L. Coulter, M.S.P., Principal Consultant, Client Development Practice, LawVision Group

Pre-CONfereNCe WOrkSHOPS

MuST-ATTeND TWO-DAy fOruM

weDNesDAy AGeNDA | JANuARy 18, 2012

6:00 - 7:30 PM**welcome Reception** - hosted by:

ThuRsDAy AGeNDA | JANuARy 19, 2012

11:00 - 11:15 AMbreak - hosted by:

11:15 - 12:30 PMGeneral session Panel 2: New Approaches to Marketing and business Development: what’s working and what’s Next?This panel will examine new ways that law firms are approaching marketing and business development. from bringing in professional sales people to Client Teams 2.0, we will explore the pros and cons of the latest innovations in law firm business development and hear from our General Counsel about what works most effectively from the buyer and buyer viewpoint.

MODeRATOR Jodie Collins, Senior Director, Business Development & Marketing, Manatt Phelps & Philip, LLP

sPeAKeRsKarim emara, Global Director of Business Development & Marketing, Clifford Chance LLP Lon Povich, executive Vice President, General Counsel and Secretary, BJ’s Wholesale Club, Inc.James stapleton, Chief Marketing and Business Development Officer, Littler Mendelson P.C.

12:30 - 1:45 PMLunch & Guest speaker—The Future of Marketing: Redesigning The way you Do business In The New world OrderIn a world where everything is changing, how do you market for the future? former chairman of ad agency Bartle Bogle Hegarty and 2003 Advertising Woman of the year Cindy Gallop delivers some highly subjective and thought-provoking views on the new marketing reality, the interface between creativity and technology, how marketers should rethink the way they structure themselves, and what social media really means.

sPeAKeRCindy Gallop, founder and Chief executive Officer, www.ifwerantheworld.com

1:45 - 3:15 PMGeneral session Panel 3: Aligning brand with strategy What does your brand stand for? How can you create a distinctive brand that will stand out in the market and then deliver on your brand promise? What resonates with clients and how can you demonstrate that your firm will bring value? This panel will bring together branding experts and research to examine how law firms can truly create distinctive brands

MODeRATOR silvia L. Coulter, M.S.P., Principal Consultant, Client Development Practice, LawVision Group

sPeAKeRsKatherine D’urso, Chief Marketing Officer, king & Spalding LLPLisa hart sheperd, Chief executive, Acritas James J. McDonald, Marketing Partner, fisher & Phillips LLPCassidy Morgan, Chief executive Officer, Central & eastern europe, Interbrand

3:15 - 3:45 PMbreak—hosted by:

3:45 - 5:15 PMbReAKOuT 1

effective Approaches to selling and building Relationships

This session will focus on proven ways to sell legal services through rfPs, meetings and fee arrangements as well as effective approaches to maintaining relationships in the context of a strategic business development process. Our panel of GCs and law firm partners will discuss tools and techniques for building effective partnerships.

MODeRATORCathleen Flahardy, editor-in-Chief, InsideCounsel

sPeAKeRsstephen b. Kaplan, Senior Vice President & General Counsel, Connextions, Inc.Darryl T. Mann, Partner, Torkin Manes LLPRon Peppe, Vice President Legal & Human resources, Canam Steel Corporation

Receive 10% Off youR RegistRation! use promo code MPF10 when registering.

bReAKOuT 2

how Project Management and Process Improvement Can enhance your Firm’s Ability to Attract Clients

Project management is a hot topic among practice management professionals and law firm administrators. But how can the messaging around these types of initiatives assist law firm marketers in providing a platform to attract new business?

sPeAKeRsPhillip Austin, Chief Sales Officer, Nixon Peabody LLPNathan L. bowie, Managing Director, Thomson reuters engageAnthony Ching, founder and President at SOS Legal Solutions, external General Counsel of fuqi International Inc, Auroxa Technology Inc, Continental Carbon Company, Mathematical Modeling Inc, Secured environmental Company and Shanghai Seagull Camera Company

bReAKOuT 3Reaching GCs Through social Media

This session will focus on what types of social media activities and content resonate with the buyers of legal services.

MODeRATORAdrian Dayton, Social Media Strategist, Author, Social Media for Lawyers: Twitter Edition & Columnist, The National Law Journal

sPeAKeRsRobert J. Ambrogi, Principal, Ambrogi Strategic MediaRoy Ginsburg, Partner, Dorsey & Whitney LLPGeorge Kostakos, Vice President & General Counsel, Onforce, IncPeter Ozolin, Chief executive Officer and Chairman, Manzama Inc.John simpson, Director of Sales, Hubbard One

6:00 - 8:00 PM**Opening Reception**

FRIDAy AGeNDA | JANuARy 20, 2012

bReAKOuT 1

Pricing Alternative Arrangements: From the black box to Complete Transparency

This breakout will bring together GCs and partners who have been experimenting with various fee-based arrangements to discuss their pricing best practices and the use of internal and industry data and metrics to set pricing expectations and create value based fee arrangements.

MODeRATORLon Povich, executive Vice President, General Counsel and Secretary, BJ’s Wholesale Club, Inc.

sPeAKeRsDavid Fries, Chief Client Services Officer, Orrick, Herrington & Sutcliffe LLPRyan Roberts, Assistant General Counsel, Serengeti Law

bReAKOuT 2where’s the Money?

firms want to week and feed their practices by marketing to “higher-end” clients and in growing industries and geographies. What sectors and geographies are hottest now and in the near future? How do you identify the highest potential sectors that build on your firm’s unique strengths? Once you’ve identified new areas, how do you organize the firm to effectively market, whether that be from a practice focus or an industry focus or both?

MODeRATORAnn Lee Gibson, Ph.D., Principal, Ann Lee Gibson Consulting

sPeAKeRsAdrian Dickson, Global Head, News Product, Thomson reutersMark Medice, Senior Director, Peer MonitorJohn Tishler, Chair, Waller Lansden Dortch & Davis LLP

11:30 - 11:45 AMbreak

11:45 - 1:00 PMGeneral session Panel 2: The Client Perspective: being a Trusted Advisor in the New Normal and what Clients Don’t Tell Their LawyersLaw departments face increasing pressure from their internal clients to cut costs and deliver value. What is really happening in law departments and are there new ways that law firms can partner with and deliver increased value to their clients? This panel will bring together GCs to speak frankly about issues of disaggregation, convergence and conditions under which law firms are bringing more work in-house.

MODeRATORveta Richardson, President and Chief executive Officer, Association of Corporate Counsel

sPeAKeRsJanine Dascenzo, Associate General Counsel, General electric CompanyAnne Laure Gosset, Assistant General Counsel, ALSTOM Grid Inc.John Page, Vice President, General Counsel & Corp. Secretary, Golden State foods Corp.bill sailer, Senior Vice President, Legal Counsel, QuALCOMM Incorporated

1:00 - 1:30 PMClosing Remarks

1:30 PMbuffet Lunch

10:30 - 11:30 AM

MuST-ATTeND TWO-DAy fOruM MuST-ATTeND TWO-DAy fOruMFRIDAy AGeNDA | JANuARy 20, 2012

8:00 AM Continental breakfast Opens

8:20-8:30 Opening Remarks

8:30-9:00 AM web Trends 2012Learn the 10 hot trends driving website design and marketing today that you need to understand to be at the cutting-edge of online marketing. Burkey Belser and panelists will share recent research on design trends, mobile usage, app development and video adoption. you’ll also learn how buyers of legal services find you (you’ll be surprised!) and, once on your site, where they go first, what they expect to find and what they need to know.

sPeAKeR:burkey belser, President and Creative Director, Greenfield/Belser Ltd.

9:00 - 10:15 AMGeneral session Panel 1: Law Firm strategic Issues and New staffing and business ModelMany law firms are re-evaluating their strategy in the light of ever increasing pressure to demonstrate value and compete in an ever-more competitive field. What role does your firm’s internal culture, staffing, and compensation models play in how GC’s evaluate their options for buying legal work? What can firms do to align their strategy and organization with clients’ needs and expectations?

MODeRATORsandra G. ezell, Managing Partner, richmond Office, Bowman and Brooke LLP

sPeAKeRshoward Morris, Global Integration and Client Development Partner, SNr Denton ukKathleen Pearson, Director of Professional recruiting, Waller Lansden Dortch & Davis LLP

10:15 - 10:30 AMbreak

ThuRsDAy AGeNDA | JANuARy 19, 2012

Receive 10% Off youR RegistRation! use promo code MPF10 when registering.

Online: http://bit.ly/MPf2012 Phone: 1-800-308-1700 Ways to Register:2

bReAKOuT 2

how Project Management and Process Improvement Can enhance your Firm’s Ability to Attract Clients

Project management is a hot topic among practice management professionals and law firm administrators. But how can the messaging around these types of initiatives assist law firm marketers in providing a platform to attract new business?

sPeAKeRsPhillip Austin, Chief Sales Officer, Nixon Peabody LLPNathan L. bowie, Managing Director, Thomson reuters engageAnthony Ching, founder and President at SOS Legal Solutions, external General Counsel of fuqi International Inc, Auroxa Technology Inc, Continental Carbon Company, Mathematical Modeling Inc, Secured environmental Company and Shanghai Seagull Camera Company

bReAKOuT 3Reaching GCs Through social Media

This session will focus on what types of social media activities and content resonate with the buyers of legal services.

MODeRATORAdrian Dayton, Social Media Strategist, Author, Social Media for Lawyers: Twitter Edition & Columnist, The National Law Journal

sPeAKeRsRobert J. Ambrogi, Principal, Ambrogi Strategic MediaRoy Ginsburg, Partner, Dorsey & Whitney LLPGeorge Kostakos, Vice President & General Counsel, Onforce, IncPeter Ozolin, Chief executive Officer and Chairman, Manzama Inc.John simpson, Director of Sales, Hubbard One

6:00 - 8:00 PM**Opening Reception**

FRIDAy AGeNDA | JANuARy 20, 2012

bReAKOuT 1

Pricing Alternative Arrangements: From the black box to Complete Transparency

This breakout will bring together GCs and partners who have been experimenting with various fee-based arrangements to discuss their pricing best practices and the use of internal and industry data and metrics to set pricing expectations and create value based fee arrangements.

MODeRATORLon Povich, executive Vice President, General Counsel and Secretary, BJ’s Wholesale Club, Inc.

sPeAKeRsDavid Fries, Chief Client Services Officer, Orrick, Herrington & Sutcliffe LLPRyan Roberts, Assistant General Counsel, Serengeti Law

bReAKOuT 2where’s the Money?

firms want to week and feed their practices by marketing to “higher-end” clients and in growing industries and geographies. What sectors and geographies are hottest now and in the near future? How do you identify the highest potential sectors that build on your firm’s unique strengths? Once you’ve identified new areas, how do you organize the firm to effectively market, whether that be from a practice focus or an industry focus or both?

MODeRATORAnn Lee Gibson, Ph.D., Principal, Ann Lee Gibson Consulting

sPeAKeRsAdrian Dickson, Global Head, News Product, Thomson reutersMark Medice, Senior Director, Peer MonitorJohn Tishler, Chair, Waller Lansden Dortch & Davis LLP

11:30 - 11:45 AMbreak

11:45 - 1:00 PMGeneral session Panel 2: The Client Perspective: being a Trusted Advisor in the New Normal and what Clients Don’t Tell Their LawyersLaw departments face increasing pressure from their internal clients to cut costs and deliver value. What is really happening in law departments and are there new ways that law firms can partner with and deliver increased value to their clients? This panel will bring together GCs to speak frankly about issues of disaggregation, convergence and conditions under which law firms are bringing more work in-house.

MODeRATORveta Richardson, President and Chief executive Officer, Association of Corporate Counsel

sPeAKeRsJanine Dascenzo, Associate General Counsel, General electric CompanyAnne Laure Gosset, Assistant General Counsel, ALSTOM Grid Inc.John Page, Vice President, General Counsel & Corp. Secretary, Golden State foods Corp.bill sailer, Senior Vice President, Legal Counsel, QuALCOMM Incorporated

1:00 - 1:30 PMClosing Remarks

1:30 PMbuffet Lunch

10:30 - 11:30 AM

MuST-ATTeND TWO-DAy fOruM MuST-ATTeND TWO-DAy fOruMFRIDAy AGeNDA | JANuARy 20, 2012

8:00 AM Continental breakfast Opens

8:20-8:30 Opening Remarks

8:30-9:00 AM web Trends 2012Learn the 10 hot trends driving website design and marketing today that you need to understand to be at the cutting-edge of online marketing. Burkey Belser and panelists will share recent research on design trends, mobile usage, app development and video adoption. you’ll also learn how buyers of legal services find you (you’ll be surprised!) and, once on your site, where they go first, what they expect to find and what they need to know.

sPeAKeR:burkey belser, President and Creative Director, Greenfield/Belser Ltd.

9:00 - 10:15 AMGeneral session Panel 1: Law Firm strategic Issues and New staffing and business ModelMany law firms are re-evaluating their strategy in the light of ever increasing pressure to demonstrate value and compete in an ever-more competitive field. What role does your firm’s internal culture, staffing, and compensation models play in how GC’s evaluate their options for buying legal work? What can firms do to align their strategy and organization with clients’ needs and expectations?

MODeRATORsandra G. ezell, Managing Partner, richmond Office, Bowman and Brooke LLP

sPeAKeRshoward Morris, Global Integration and Client Development Partner, SNr Denton ukKathleen Pearson, Director of Professional recruiting, Waller Lansden Dortch & Davis LLP

10:15 - 10:30 AMbreak

ThuRsDAy AGeNDA | JANuARy 19, 2012

Receive 10% Off youR RegistRation! use promo code MPF10 when registering.

Online: http://bit.ly/MPf2012 Phone: 1-800-308-1700 Ways to Register:2

SPECIAL OfferConference Registration includes 2 nights room and tax at the host hotel!*

PROGRAM LOCATIONTuRNbeRRy IsLe MIAMI 19999 West Country Club Drive Miami, Florida 33180

FOR hOTeL ReseRvATIONs, CALL 1.305.932.6200

ROOM ReseRvATION & GROuP DIsCOuNTFor guest room reservations at the group rate of $294/night plus taxes, please call 1-305-932-6200 and reference the “2012 Marketing Partner Forum”. The resort fee for group rooms has been waived. Please note that the group reservation cut-off date is December 26, 2011. Hotel check-in time is 11:00 am; check-out is 4:00 pm. Rooms are subject to availability. Please note a 1st night deposit will be charged 14 days out from arrival

ReGIsTRATIONThe registration fee includes the conference, 2 nights’ room and tax at hotel during the conference, your choice of pre-conference workshop, luncheons, receptions, and all course materials. Tax is not included. All payments must be received prior to the start of the conference.

$2,495

NON-LAw FIRM CONFeReNCe ReGIsTRATIONNon-law firm and non-corporate law department. Registration includes conference, 2 night stay at hotel during the conference, your choice of pre-conference workshops, luncheons, receptions, and all course materials. Tax is not included. All payments must be received prior to the start of the conference.

$5,000

*You will need to make your own reservation with a credit card. Two nights room, tax charges and associated fees will be placed directly on the West LegalEdcenter group account after your reservation has been confirmed. If you have any questions about this, please contact eric.peterson@thomsonreuters.com.

CANCeLLATIONS AND CHANGeS No cancellations permitted less than two weeks prior to the start of the conference. Seminars are held subject to enrollment. Dates, venue, and program details are based on information available upon publication of the brochure, and may be subject to change. In the event of a conference cancellation, West Legaledcenter will make a full refund of any registration fees paid but assumes no liability for non-refundable transportation costs, hotel accommodations, or additional costs incurred by registrants.

Complimentary copies of West books may be provided at this event. registering for this event authorizes West, a Thomson reuters business, to automatically ship you updates of the title(s) as they are published. West will bill you separately for the cost of these updates, plus shipment costs and tax. Prices are subject to change without notice. With this registration, you agree to the terms of the standard West sales agreement; a copy is available on request.

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© 2010 Thomson Reuters 09-11

THe 19TH ANNuAL LAW fIrM MArkeTING PArTNer fOruM 2012DRIvINg INNOvATION IN A TRANSFORMINg LEgAL MARkETPLACE

DON’T MISS THESE TOPICS:• Business development survey results• Meeting the new challenges: New approaches to marketing and business

development—what’s working and what’s not• Building and maintaining the firm brand: How to make your firm stand out

in the market in good times and bad• Reaching General Counsel through social media—secrets to success• Staffing on a lean budget to address Law firm strategic issues—new models• Listening to the Client perspective—becoming a trusted advisor in the new

normal and what clients don’t tell their lawyers

CONFeReNCe sPeCIALConference Registration includes 2 nights room and tax at the host hotel!* (A $700 value!)

ReGIsTeR TODAy1.800.308.1700 http://bit.ly/MPF2012

*

The hildebrandt Institute and west Legaledcenter present

ReGIsTeR TODAy1.800.308.1700 http://bit.ly/MPF2012

*

reSerVe yOur SPOT NOW

Photo courtesy of Turnberry Isle Miami

PreSOrTeDSTANDArD

u.S. POSTAGe

PAIDWeST

(A $700 value!)

THOMSON reuTerS

fIrST CLASS MAIL

EvEnt ChairsKatherine D’Urso,* Chief Marketing Officer, King & Spalding LLPsandra G. Ezell, Esq.,* Managing Partner, Richmond Office, Bowman and Brooke LLPLon Povich,* Executive Vice President, General Counsel and Secretary, BJ’s Wholesale Club, Inc.

aDvisOrY BOarDtimothy Corcoran, Vice President, Global Sales, Hubbard Onesilvia L. Coulter,* M.S.P., Principal Consultant, Client Development Practice, LawVision GroupEric Fletcher, Chief Marketing Officer, McGlinchy Stafford PLLC helene Freymann, Chief Marketing Officer, Proskauer Rose LLPann Lee Gibson, Ph.D.,* Principal, Ann Lee Gibson ConsultingWilliam Johnston, Chief Strategy Officer, Cravath, Swaine & Moore LLP James J. McDonald,* Marketing Partner, Fisher & Phillips LLPandrew Murray-Brown, Chief Business Development Officer, Ropes & Gray LLPMargaret seif, Vice President, General Counsel & Secretary, Analog Devices, Inc.Carolee swallie, Chief Client Development Officer, Brinks Hofer Gilson & Lione* Denotes Faculty Member

FEatUrED sPEaKErssharon Meit abrahams, Ed.D., National Director, Professional Development, Foley & Lardner LLP robert J. ambrogi, Principal, Ambrogi Strategic MediaPhillip austin, Chief Sales Officer, Nixon Peabody LLPsteve Bell, Chief Client Development Officer Womble Carlyle Sandridge & Rice, PLLCBurkey Belser, President and Creative Director, Greenfield/Belser Ltd.nathan L. Bowie, Managing Director, Thomson Reuters EngageJodie Collins, Senior Director, Business Development & Marketing, Manatt Phelps & Philips, LLPruth Davis, Senior Director, Website Services, LexisNexisadrian Dayton, Social Media Strategist, Author, Social Media for Lawyers: Twitter Edition & Columnist, The National Law Journaladrian Dickson, Global Head, News Product, Thomson ReutersKarim Emara, Global Director of Business Development & Marketing, Clifford Chance LLPCathleen Flahardy, Editor-in-Chief, InsideCounselDavid Fries, Chief Client Services Officer, Orrick, Herrington & Sutcliffe LLProy Ginsburg, Partner, Dorsey & Whitney LLPsally r. Gonzalez, Senior Director, HBR Consulting LLCLisa hart sheperd, Chief Executive, Acritas

FEatUrED sPEaKErs (cont.)Darryl t. Mann, Partner, Torkin Manes LLPMark Medice, Senior Director, Peer MonitorCassidy Morgan, Chief Executive Officer, Central & Eastern Europe, Interbrandhoward Morris, Global Integration and Client Development Partner, SNR Denton UK Jayne navarre, Director, Law Gravity LLC, and Author, social.lawyers: Transforming Business DevelopmentPeter Ozolin, Chief Executive Officer & Chairman, Manzama, Inc.Kathleen Pearson, Director of Professional Recruiting, Waller Lansden Dortch & Davis LLPCraig raeburn, Managing Director, Data Solutions, TyMetrixveta richardson, President & Chief Executive Officer, Association of Corporate Counsel Lisa rohrer Ph.D., Director, Hildebrandt Instituterob saccone, Vice President, Product Management, Hubbard Oneadam severson, Director of Business Development & Marketing, Faegre & Benson LLP John simpson, Director of Sales, Hubbard OneJames stapleton, Chief Marketing and Business Development Officer, Littler Mendelson P.C.adam L. stock, Director of Business Development & Marketing, Allen Matkins Leck Gamble Mallory & Natsis LLPJohn tishler, Chair, Waller Lansden Dortch & Davis LLPJasmine trillos-Decarie, Director of Marketing & Business Development, Foley Hoag LLP

We are delighted to Welcome the FolloWing corporate counsel to the

2012 marketing partner Forum Faculty!anthony ChingFounder and President at SOS Legal Solutions, External General Counsel of Fuqi International Inc, Auroxa Technology Inc, Continental Carbon Company, Mathematical Modeling Inc, Secured Environmental Company and Shanghai Seagull Camera Company

Janine DascenzoAssociate General Counsel, General Electric Company

John Page Vice President, General Counsel & Corp. Secretary, Golden State Foods Corp.

Bill sailerSenior Vice President, Legal Counsel, QUALCOMM Incorporated

GUEst sPEaKEr CinDY GaLLOPFounder and Chief Executive Officer, www.ifwerantheworld.com; Former Chairman, Bartle Bogle Hegarty; and 2003 Advertising Woman of the Yearpresentation: The Future of Marketing: Redesigning the Way You Do Business in the New World Order

2012 MARKETING PARTNER FORUM Faculty list

Lon PovichExecutive Vice President, General Counsel and Secretary, BJ’s Wholesale Club, Inc.

anne Laure GossetAssistant General Counsel, ALSTOM Grid Inc.

Margaret seifVice President, General Counsel & Secretary, Analog Devices, Inc.

George KostakosVice President & General Counsel, OnForce, Inc.

stephen B. Kaplan Senior Vice President & General Counsel, Connextions, Inc.

ryan roberts, Assistant General Counsel, Serengeti Law

THANK YOU, SPONSORSPLatinUM GOLD siLvEr

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The Hildebrandt Institute, a division of Thomson Reuters, provides world-class management development programs and interactive workshops to meet the needs of an array of law firms and professional service leaders. Find us online at www.hildebrandtinstitute.com or on twitter @hildeinst

ABOUT THE PROGRAM DEVELOPERS

online: http://bit.ly/MPF2012 phone: 1-800-308-1700 Ways to register2

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Receive 10% OFF youR RegistRation! use promo code mpF10 when registering.

The cost-effective source for online and in-person legal trainingand CLE, West LegalEdcenter keeps attorneys up to date on the law and compliant with state requirements. Find everything you need to manage continuing education and professional development in law firms and legal departments–live conferences and seminars around the nation, more than 7,000 online courses, compliance tracking, learning management, and full integration with in-house training. Find us online at www.westlegaledcenter.com or on twitter @hotlawtopics

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