THE HERITAGE VALUE OF TERROIR-BASED ECONOMIES AS MODEL OF HUMAN DEVELOPMENT

INTERNATIONAL CONFERENCE

Organized by the Association for

the inscription of the Climats of Burgundy

on the World Heritage List (France) www.climats-bourgogne.com

18-19 FEBRUARY 2015COLLÈGE DES BERNARDINS, PARIS20 FEBRUARY A DAY TO DISCOVER THE CLIMATS OF BURGUNDY

PROGRAM

WEDNESDAY 18 FEBRUARY 2015COLLÈGE DES BERNARDINS Grand auditorium 20 rue de Poissy, 75005 Paris

8:30 am Participants registration

9:00 am OPENING SESSION OF THE CONFERENCE

9:10 am PRESENTATION OF THE OBJECTIFS OF THE CONFERENCE

9:20 am INTRODUCTORY LECTURES HERITAGE AND ECONOMY

10:20 am _SESSION 1  TERROIR-BASED ECONOMIES : ENVIRONMENT, KNOW-HOW, CULTURE AND PRODUCTION

03:00 pm _SESSION 2  THE HERITIZATION PROCESS : LEVER FOR LOCAL DEVELOPMENT

07:30 pm RECEPTION

THURSDAY 19 FEBRUARY 2015COLLÈGE DES BERNARDINS Grand auditorium 20 rue de Poissy, 75005 Paris

8:30 am INTRODUCTORY LECTURES  HERITAGE AND SOCIO-ECONOMIC BENEFITS

9:30 am _SESSION 3  THE SOCIAL AND ECONOMIC BENEFITS RESULTING FROM HERITAGE CONSERVATION OF AGRICULTURAL SITES AND CULTURAL LANDSCAPES

02:30 pm _SESSION 4  THE MEASURES AND MECHANISMS FOR PROTECTING TERROIR-BASED ECONOMIES

05:00 pm ROUND TABLE : THE HERITAGE VALUE OF TERROIR-BASED ECONOMIES

FRIDAY 20 FEBRUARY 2015FIELD VISIT IN BURGUNDY

Promoting territories and terroirs by

focusing on their agricultural heritage

and/or their traditional agricultural products

with high added value represents a construc-

tive response to the threat of standardization

and loss of identity. This process also provides

a building block for a sustainable development

respectful of cultural diversity and of their

characteristics. It is for this reason that, now-

adays, heritage preservation is fully taken into

account in the cultural dimension of develop-

ment.

Consequently, understanding and measur-

ing the outcomes of heritage preservation on

the development of territories and regions

has become a major concern for local stakehold-

ers, political decision-makers and professionals.

However, it is primarily the profits generated

by tourist traffic in internationally reputed nat-

ural and cultural sites, such as World Heritage

sites, which are taken into account when mea-

suring heritage’s contribution to economic

development.

This approach does not fully capture the actu-

al diversity of the territories’ heritage dimension,

nor the value for development of the heritization

process aiming at international labelling. More-

over, it does not entirely meet the needs of the

political decision-makers wishing to make an

informed choice among the multiple legislative

measures to protect and promote agricultural

products with high added value, in which lies

the uniqueness of each terroir.

For this reason, when assessing how heri-

tage preservation contributes to development,

new considerations drawn from analyses car-

ried out by economists are tending to integrate

qualitative non-monetary data into valuation

indicators. This research line deserves further

exploration, especially for landscapes and agri-

cultural sites which already enjoy recognized

heritage value or which are in the process of

obtaining an international recognition.

CHALLENGES AND KEY ISSUES

•••

THE HERITAGE VALUE OF TERROIR-BASED ECONOMIES AS MODEL OF HUMAN DEVELOPMENT

CHALLENGES AND KEY ISSUES

Indeed, in the past twenty years, the notion

of heritage has expanded to include tradition-

al know-how and ancestoral farming practices

(wine growing, tea, coffee, saffron, pepper, oil,

vanilla,…), as well as the landscapes created as a

result of human activity (paddy fields, vineyards,

…). Therefore, new heritage objects include

an economic function

which plays a critical

role in determining

their heritage value.

Terroir-based agricul-

tural economies are rich

and diverse. They convey

the concept of integrated

diversity between a territory, men and women

and know-how. They sometimes have historical

links which pinpoint common issues transcend-

ing their differences.

Of all these local economies, the French region

of Burgundy contains the world’s greatest diver-

sity of viticultural terroirs. For several years,

Burgundy has been leading the nomination of

the Climats of Burgundy to the World Heritage

List, to ensure that the historical value of the

agricultural model based on the concept of

terroir is officially recognized on an inter-

national level.

The heritization process set in motion with

a view to protecting and promoting this millen-

ia-old model, represents

a lever for regional

development. In this

way, the social, human

and cultural value of

measures taken to safe-

guard the terroirs in the

course of the heritization

process should be added

to the economic value generated by agricultural

production.

Therefore, the model of the Climats of

Burgundy, coupled with experience in leading

an heritization and nomination process can serve

to inform and promote a development policy

focused on heritage conservation of terroir-based

economies.

The international conference intends to

initiate discussion on this topic.

Landscapes and agricultural sites

which already enjoy recognized

heritage value or which are

in the process of obtaining an

international recognition.

•••

1. Sharing and expressing the diversity of terroir-based economies and understanding

their complex structure and essential components ;

2. Discussing the heritization processes of a high added-value agricultural model

of development ;

3. Exchanging and comparing experiences on international recognitions

of terroir-based economies.

THE CONFERENCE OBJECTIVES

1. Terroir-based economies : environment, know-how, culture and production ;

2. The heritization process : lever for local development ;

3. The social and economic benefits resulting from heritage conservation of

agricultural sites and cultural landscapes ;

4. The measures and mechanisms for protecting terroir-based economies.

Debates will focus on case studies presented by local stakeholders and project

leaders. Introductory lectures and a limited number of papers addressing theoretical

issues will help providing insights into concepts developed in the case studies.

Actions undertaken by the Climats of Burgundy to obtain their inscription on the

World Heritage List will be examined under each of the four topics in order to keep

a reference case study.

TOPICS FOR DISCUSSION

Isabelle Anatole-Gabriel, Ph.D. in history of heritage, School for Advanced Studies in the Social Sciences (EHESS, Paris), France

Jean-Pierre Garcia, Professor in geo-archeology, University of Burgundy, France

Yves Luginbühl, Research Director, National Center for Scientific Research (CNRS), University of Paris-I, France

Erik Orsenna, Economist, Member of the French Academy, France

Jean-Robert Pitte, Professor of geography, University of Paris-SorbonnePresident of the French Society of Geography, President of the French Heritage and Fooding Cultures (MFPCA), France

SCIENTIFIC COMMITTEE

THE HERITAGE VALUE OF TERROIR-BASED ECONOMIES AS MODEL OF HUMAN DEVELOPMENT

WEDNESDAY 18 FEBRUARY 2015

8:30 am Participants registration

9:00 am OPENING SESSION OF THE CONFERENCE by Aubert de Villaine, President of the Association of the Climats of Burgundy, France

9:10 am PRESENTATION OF THE OBJECTIFS OF THE CONFERENCE by Isabelle Anatole-Gabriel, Ph.D. in history of heritage, School for Advanced Studies in the Social Sciences (EHESS, Paris), France

9:20 am INTRODUCTORY LECTURES HERITAGE AND ECONOMY by Erik Orsenna, Economist, Member of the French Academy, France

and Françoise Benhamou, Professor, University of Paris-XIII, Culture economist, France

The Climats of Burgundy : a cultural site (FRANCE)

Jean-Pierre Garcia, Professor in geo-archeology, University of Burgundy

The indigenous knowledge systems and practices of the Ifugao Rice Terraces (PHILIPPINES) 

Marlon M. Martin, Chief Operating Officer, Save the Ifugao Terraces Movement (SITMo)

The cultural landscape of the province of Bali : the Subakwater management system and the philosophy of Tri Hita Karana (INDONESIA)

Stephen Lansing, Professor, University of Arizona (USA), and Stockholm Resilience Centre (Sweden)

An inter-disciplinary approach to the Indian landscapes : history and evolution (INDIA)

Palayanoor Sivaswamy Ramakrishnan,Professor, School of Environmental Sciences, Jawaharlal Nehru University

Kafa Biosphere Reserve : the wild coffee forests (ETHIOPIA)

Svane Bender-Kaphengst, Head of Africa Program, Nature and Biodiversity Conservation Union (NABU)

10:20 am / 01:00 pm _SESSION 1TERROIR-BASED ECONOMIES : ENVIRONMENT, KNOW-HOW, CULTURE AND PRODUCTION

This session will describe the various types of terroir-based economies through the ways in which they have shaped the landscape and contributed to its conservation, as well as the creation and maintenance of ancestoral expertise, such as vinification. The session will also explore the cultural aspects, anthropological and philosophical, of the relationship between the landscape and the agricultural products, (wine, tea, coffee, rice,…), in order to highlight the different factors involved in the sustainable dimension of terroir-based economies.

OPEN DISCUSSION

03:00 / 06:00 pm _SESSION 2 THE HERITIZATION PROCESS : LEVER FOR LOCAL DEVELOPMENT

This session will document the different phases of local mobilization during heritage nomination processes (Tentative List, World Heritage List, European reglementation and labels …) of agricultural sites and cultural landscapes : i.e. local capacity to mobilize funds, the strengthening of social fabrics, the implementation of heritage protection legislation and norms. In doing so, the session will address the process of identifying the heritage dimension of an agricultural site and its agricultural production as a lever for sustainable development of a region and its terroirs.

07:30 pm RECEPTION (by invitation only)

under the high patronage of His Excellency Philippe Lalliot, Ambassador of France to UNESCO

in the presence of Bernard PIVOT, Writter, President of the Goncourt Academy, President of the Climats support committee

From traditional production to world market : Jasmine and Tea Culture System of Fuzhou (CHINA)

Min Qing Wen, Min Qing Wen, Professor, Center for Natural and Cultural Heritage Institute of Geographic Sciences and Natural Resources, Beijing

The world heritage nomination process of the Piedmont vineyard landscape: Langhe-Roero and Monferrato (ITALY)

Marco Valle, Project Manager, Higher Institute on Territorial Systems for Innovation (SITI)

Strategy for local mobilization: actions for the nomination of the Climats of Burgundy  (FRANCE)

Krystel Lepresle, Director, Climats of Burgundy Association for World Heritage List

Heritage, resilience and territorial mobilization in Comores (COMOROS)

Said Hamada Mdziani, Grande Comore Island Technical Unit, Agricultural sector, Union of the Comoros

Fatima BOYER,President, Collectif for Comoros Heritage

OPEN DISCUSSION

THURSDAY 19 FEBRUARY 2015

09:30 am / 12:30 pm  _SESSION 3  THE SOCIAL AND ECONOMIC BENEFITS RESULTING FROM HERITAGE CONSERVATION OF AGRICULTURAL SITES AND CULTURAL LANDSCAPES

08:30 am INTRODUCTORY LECTURES  HERITAGE AND SOCIO-ECONOMIC BENEFITS by Elizabeth Chilton, Professor of Anthropology, University of Massachusetts, Amherst, USA

and David Throsby, Professor of Economics, Macquarie University, Sydney, Australia

The Strategic Social Capital built around the coffee institutional network (COLOMBIA)

Luis Fernando Samper,Intellectual Property Director, Colombian Coffee Growers Federation

Methodological considerations in the Climats of Burgundy heritization process (FRANCE)

Yves Luginbühl, Research Director, CNRS

The Arganeraie Biosphere reserve (MOROCCO)

Brahim El Fasskaoui, Teacher-researcher, Moulay Ismaïl University, Meknès

Pearl production : an example of an island economy (BAHREIN)Bahrein Directorate of Heritage

Boosting local development through the implementation of heritage management plan (SWITZERLAND)

Emmanuel Estoppey, Site manager, Lavaux World Heritage

Economy in the Philippine Rice Terraces and challenges to ritual continuity and sustainability (PHILIPPINES)

Rachel Guimbatan-Fadgyas, Save the Ifugao Terraces Movement (SITMo)

This session will take stock of the variety of benefits (social values, biodiversity, ecology, communities’ rights, employment…) generated by terroir-based economies and conservation of their heritage. It will also highlight the various scales of public actions (local production corporate, regional or national administrative levels, worldwide distribution) which situate terroir-based economies in the global economy.

OPEN DISCUSSION

05:00 pm / 06:00 pm FINAL ROUND TABLE AND CONCLUSIONS : THE HERITAGE VALUE OF TERROIR-BASED ECONOMIES Chaired by Jean-Robert Pitte, Professor of geography, University of Paris-SorbonnePresident of the French Society of Geography, President of the French Heritage and Food Cultures (MFPCA), France

Françoise Benhamou, Professor, University of Paris-XIII, Culture economist, France

Elizabeth Chilton, Professor of Anthropology, University of Massachusetts, Amherst, USA

Erik Orsenna, Economist, member of the French Academy, France

David Throsby, Professor of Economics, Macquarie University, Sydney, Australia

Lionel Zinsou, Chairman and Chief executive Officer, PAI Partners, France and Benin

The round-table will highlight the processes and

policies used to enhance the heritage value of

terroir-based economies. This final session will

also touch on the risks arising from a heritage

recognition (such as high tourist traffic and

overcrowded sites). It will debate the extent

to which heritage conservation is taken into

account by polit ical decision-makers when

planning development strategies, and if such

conservation strategies meet the expectations of

local communities.

02:30 pm / 05:00 pm _SESSION 4  THE MEASURES AND MECHANISMS FOR PROTECTING TERROIR-BASED ECONOMIES 

This session will present the different legal systems designed to promote the excellence of terroir-based economy products and to ensure their sustainability. Speakers will discuss respective merits and converging interests of economic legislation (AOP, IGP) and heritage nominations (World Heritage List, GIAHS). Operative concepts such as that of the «common good», «collective interest» and “cultural commons” will also be addressed. Although focused mainly on benefits resulting from legal norms application, the session will also consider the commitments made by the territories to ensure heritage conservation through management plans.

Rights conferred by the AOC and STG (guaranteed traditional speciality) systems and World Heritage inscription : compared protection (FRANCE)

Marie-Delphine Vivien, Ph.D. in law, French Agricultural Research Centre for International Development (CIRAD)

The Saffron Heritage of Kashmir (INDIA)

Firdos Ahmad Nehvi, Professor and Chief Scientist, Saffron Research Station Pampore

Certification of geographical indication in a local and regional development strategy(SOUTH AFRICA)

Dirk Troskie, Ph.D., Director Business planning and Stategy, Department of Agriculture, Western Cape

Certification of terroir wine regions (FRANCE)

Norbert Olszak, Professor, University of Paris I- Panthéon-Sorbonne

OPEN DISCUSSION

OPEN DISCUSSION

FRIDAY 20 FEBRUARY 2015

FIELD VISITUNDERSTANDING THE CLIMATS OF BURGUNDY VINEYARDSCÔTE-D’OR

06:53 am Departure from Paris-Gare de Lyon - TGV 2nd class / Arrival at Dijon : 8:34

09:30-11:00 am THE HISTORICAL CONSTRUCTION OF THE CLIMATS OF BURGUNDY VINEYARDS IN THE MIDDLE-AGE : THE RELATIONSHIP OF THE WINE TO ITS PLACE, AT THE CHÂTEAU DU CLOS DE VOUGEOT, by Jean-Pierre Garcia, Professor in geo-archeology, University of Burgundy and scientific coordinator of the nomination file of the Burgundy Climats,

and Marion Foucher, Ph.D. candidate in Archeology and Medieval History, laboratoire ARTeHIS, University of Burgundy

11:00-12:00 am HISTORICAL READING OF THE CLIMAT OF LA TÂCHE, IN VOSNE-ROMANÉE, by Aubert de Villaine, Sharehareholder-manager of Domaine de la Romanée-Conti

12:40-02:20 pm  LUNCH AT CAVEAU DES ARCHES, IN BEAUNE

02:30-03:30 pm VISITE OF THE HOSPICES CIVILS DE BEAUNE, by Laure Ménétrier, Director of the Museums of Beaune

03:45-05:00 pm CELLARS TOUR GUIDE AND TASTING Maison Joseph Drouhin, Maison BoucharD père & Fils or Maison chanson père et Fils (Beaune)

FREE TIME

06:10 pm Departure from Beaune railway station - TGV 1st class / Arrival at Paris-Gare de Lyon : 08:37 pm

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Collège des Bernardins20 rue de Poissy, Paris 5ème Parking : Maubert – Collège des Bernardins (au niveau du 39 bd Saint-Germain)Métro (lignes 7 et 10) : CARDINAL LEMOINE, Maubert-Mutu-alité, JussieuRER C : Saint-Michel Notre-DameBus : lignes 24, 47, 63 , 67 86, 87 89

MAUBERT Collège des Bernardins

MAUBERT MUTUALITÉ

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P COLLÈGE DES BERNARDINS

CARDINAL LEMOINE M

COLLÈGE DES BERNARDINS20 rue de Poissy, Paris 5ème

Parking : Maubert – Collège des Bernardins (near the 39 bd Saint-Germain)Subway : (lines 7 and 10) : Cardinal Lemoine, Maubert-Mutualité, JussieuRER C : Saint-Michel Notre-DameBus : lines 24, 47, 63, 67, 86, 87, 89

REGISTRATION FEES INCLUDE :

Participation at the scientific sessions

Proceedings online

Simultaneous interpretation in English

and French

Cocktail – 18 February 2015

Coffee-breaks

REGISTRATION FEES INCLUDE :

Round transportation between Paris and Burgundy, field visits, lunch and wine tastings

ACCESS

FIELD TRIP IN BURGUNDYLocation and departure time passed post-registration

REGISTRATION FEES – 18 AND 19 FEBRUARY 2015 (PARIS)

Before 10 January 2015 From 11 January 2015

Student Association of the Climats of Burgundy member

Free Free

ICOMOS or National Association of French Heritage Properties member

30 € 40 €

Others 40 € 50 €

REGISTRATION FEES – 20 FEBRUARAY 2015 (BURGUNDY)

A day to discover the Climats of Burgundy

150 € 170 €

Registration before : 10 february 2015 on www.climats-bourgogne.com/colloque

Fédération desNégociants Eleveursde Grande Bourgogne(FNEB)

REGISTRATION ON WWW.CLIMATS-BOURGOGNE.COM

CLOSING DATE FOR REGISTRATION : 10 FEBRUARY 2015

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ORGANIZING COMMITTEE

association For the inscription oF the Climats oF BurgunDy on the WorlD heritage list A Krystel LEPRESLE, Directrice

P 12 Boulevard Bretonnière – 21200 BEAUNE

b contact@climats-bourgogne.com

n 03 80 20 10 40

www.climats-bourgogne.com