The Health Benefits of Eating Pecans Recent & Pending Activities Update Russ Lemieux, NPSA Executive...
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Transcript of The Health Benefits of Eating Pecans Recent & Pending Activities Update Russ Lemieux, NPSA Executive...
The Health Benefits of Eating Pecans
Recent & Pending Activities Update
Russ Lemieux, NPSA Executive DirectorMarch 2003
• Founded 1943• 22 Sheller Members
31 Affiliate Members• Variety of member
programsincluding health benefits research and promotion of
pecans
• Foundation: Develop scientific database on the health benefits of pecans
• Promote health messages and nutritional attributes of pecans based on sound science
• Coordinated by committee of shellers and growers
Increase demand for pecans by educating a variety of
audiences about the nutritional value, health
benefits, inherent goodness and great taste of pecans.
Campaign Goal
Pecan PromotionCampaign Components
•Consumer Promotion
•Foodservice/Commercial Education
•Research Promotion
2002-3 NPSACampaign
• Further promote Loma Linda findings
• National Pecan Month• Commercial Outreach• Promote other
research
Texas A & M University Pecan Research Studies
• Pecans lower cholesterol & improve nutrient intake
• Pecans improve health of blood vessels
Pecan South Pecan South
Pecan Pecan GrowerGrower
Liaison withLiaison with state/regional state/regional
pecan organizationspecan organizations
Other NPSA Activities• Article on labeling of
unsaturated fat content in pecans
• Support of health claims petition
• Statement on genetically modified pecans
• Support of INC• Monitor pertinent research
People Have Short Memories!And “Share of Stomach” is a
Precious Commodity
The Next Non-Pecan Health Study is Just Months Away
Pecan Industry Must Protect and Grow Its Market
Reinforce Health Benefits of Pecans
Confirm More Health Benefits of Pecans
Required: Ongoing Pecan Industry Effort
$820,000 Contributed in 5 Years!
$0$20,000$40,000$60,000$80,000$100,000$120,000$140,000$160,000$180,000$200,000
1998 1999 2000 2001 2002
Shellers
Growers
Others