2010-2011 Rate Card

Since 1929, The Hawk has been the official student newspaper of Saint Joseph’s University. Located on City Avenue in Philadelphia, Saint Joseph’s University boasts a dynamic mixture of 5,400 undergraduate students from across the country and across the globe in both its College of Arts and Sciences and the Haub School of Business. The Hawk’s primary goal is to satisfy Saint Joseph’s University’s students’ need for unbiased news with timely and relevant coverage.

However, The Hawk’s audience is not limited to undergraduate students. Saint Joseph’s University also has 3,200 graduate, doctoral, and part-time students pur-suing degrees in over 40 programs. Over 100 alumni and families from across the country continue to support The Hawk by subscribing to receive the newspaper weekly.

The quality of the editorial content and the talent of The Hawk’s growing staff of editors, writers, and photographers is continually recognized. The Hawk is a member of the Pennsylvania Newspaper Association, and in the past five years, three staff members have received The Keystone Press Award, which recognizes journalism that provides relevance, integrity and initiative in serving readers. The Hawk’s writers have also been awarded The Ralph Flammino Memorial Scholarship. Our roster of past staff writers and editors include alumni who have used their ex-perience at The Hawk to attain careers at the Philadelphia Inquirer, the Washington Post, the New York Times, and other reputable publications.

We thank you for considering The Hawk as the advertising medium between your organization and the Saint Joseph’s University community.

Sincerely,

Molly BrennanBusiness Editor

Samantha KochEditor-in-Chief

Contact The HawkSaint Joseph’s University

Simpson Hall, Rm. 65600 City Avenue

Philadelphia, PA 19131Editorial Office: (610) 660-1079Business Office: (610) 660-1088Email: sjuhawknews@gmail.com

Executive BoardEditor-in-Chief: Samantha KochBusiness Editor: Molly Brennan

Copy Chief: Andrea Modica

Editorial StaffNews: Luigi CondinaOp-Ed: Katie Young

Entertainment: Jack BurkeFeatures: Sarah Quain

Sports: Tom HaganPhotography: John Mullany

Online: Frank McDevitt

Faculty Advisor: Dr. Jenny Spinner

The saint Joseph’s University Community

Undergraduate enrollment: 5,403Undergraduate majors: 40+

Graduate enrollment: 3,200Graduate programs: 50+

Males: 49%, Females: 51%White: 88%Black: 4%

Hispanic: 2%Asian: 3%

Native American: 1%

Tenure-track faculty: 284Full-time staff: 950Part-time staff: 460

Total Saint Joseph’s Community:

10,297

Full-time students residing on campus: 61%

Freshmen retention rate: 88%

Graduation rate (2009): 76%

How to Place an Ad in The Hawk

Step 1: Create and Save an AdvertisementMake sure the ad is:

• Saved in JPEG, TIFF or PDF format• At 300 DPI resolution or higher• In the correct dimensions

Step 2: Email sjuhawknews@gmail.comMake sure the email:

• Contains a billing address and phone number• Includes desired date of publication and ad size• Has the advertisement in the correct format• Is submitted by 1 p.m. on the Thursday before

the desired publication date

Step 3: Payment • Expect to receive an invoice within 2 weeks of

publication date • Checks should be made out to The Hawk • Return invoice and check for full amount to:

The Hawk NewspaperSaint Joseph’s UniversitySimpson Hall, Rm. 65600 City AvenuePhiladelphia, PA 19131

Contact us at sjuhawknews@gmail.com with any questions or concerns!

Suggested Ad Size

Full PageHalf Page 1/4 Page1/8 PageFront Page Banner

Column Inch Dimensions

5 col by 15”5 col by 7.5”3 col by 7.5”2 col by 3.75”5 col by 2”

Ad Dimensions

10” by 15”10” by 7.5”5.93” by 7.5”3.9” by 5”10” by 2”

B&W Price

$825.00$412.00$247.00$82.50n/a

Color Price

$1,237.50$618.75$371.25$123.75$500.00

Suggested Ad Size

Full PageHalf Page 1/4 Page1/8 PageFront Page Banner

Column Inch Dimensions

5 col by 15”5 col by 7.5”3 col by 7.5”2 col by 3.75”5 col by 2”

Ad Dimensions

10” by 15”10” by 7.5”5.93” by 7.5”3.9” by 5”10” by 2”

B&W Price

$825.00$412.00$247.00$82.50n/a

Color Price

$1,237.50$618.75$371.25$123.75$350.00

Suggested Ad Size

Full PageHalf Page 1/4 Page1/8 PageFront Page Banner

Column Inch Dimensions

5 col by 15”5 col by 7.5”3 col by 7.5”2 col by 3.75”5 col by 2”

Ad Dimensions

10” by 15”10” by 7.5”5.93” by 7.5”3.9” by 5”10” by 2”

B&W Price

$825.00$412.00$247.00$82.50n/a

Color Price

$1,237.50$618.75$371.25$123.75$275.00

National Agencies:

Local Businesses:

SJU Organizations:

Any advertising agency or nationally recognized companyCustom Size: $11 per column inch

Any business that operates out of the Philadelphia areaCustom Size: $7 per column inch

Any St. Joe’s organization, department, or sponsored eventCustom Size: $6 per column inch

The Hawk business staff will design an advertise-ment to suit your specific needs.

Email sjuhawknews@gmail.com with: • Text to be included in ad • Attached logos, artwork, pictures, etc. • Description of advertisement format • Size of ad • Contact information

Once all necessary information is received, we will cre-ate an advertisement as promptly as possible to allow for review and revisions if necessary. The Hawk charges a base fee of $50 for ad design, but reserves the right to charge additional fees depending on size of ad, number of revisions and length of design time.

Advertisement Design

COLOR advertisements are an additional 50% of advertisement price

10% DISCOUNTfor advertisements running for 3 or

more consecutive weeks

20% DISCOUNTfor non-profit and charitable

organizations

2010-2011 Publication ScheduleFall 2010September 15: Welcome Back IssueSeptember 22 September 29October 6 October 13 October 20 October 27November 3 November 10: Basketball Preview November 17December 1 December 8 December 15: Final Exam Edition

Spring 2011January 26February 2February 9: Valentine’s Day IssueFebruary 16February 23March 2: Spring Break IssueMarch 16March 23March 30April 6April 13April 20May 14: Commencement Edition

Advertising Policies:1) Layout and content of all advertising material submitted for publication is subject to the approval of The Hawk. The newspaper reserves the right to revise or reject any advertisement it deems objectionable.

2) Submitted images or advertisements must have a minimum image resolution of 300 DPI. The Hawk will not accept responsibil-itiy for printed image quality of images or advertisements with an image resolution below 300 DPI.

3)Advertisements must be submitted in the same dimensions as

the intended print dimensions. Ads submitted in any dimensions other than the intended print dimensions are subject to modifica-tions at the discretion of the business editor and may be distorted.

4) Copy deadline for advertisers is 5 p.m. on the Friday prior to the edition the advertisement is intended to appear in.

5) Advertisers who cancel ads must do so by 5 p.m. on the Friday before the edition the advertisement is scheduled to appear in. Ad-vertisers who do not cancel their ads by this time will be charged for the ad space.

6) The Hawk assumes no responsibility for ad errors beyond the cost of the ad in which the error occurred. Correction ads will run,

when appropriate, before billing adjustments are made. Billing adjustments will be determined based on what percentage an error distracts from the effectiveness of the total advertising message, as determined by The Hawk.

7) The advertiser must notify The Hawk within 30 days of the postmarked invoice for price adjustments or correction ads to be considered.

8) Page position requests will be honored when possible, but are never guaranteed.

9) The Hawk is not required to explain why the placement of the advertisement was rejected.

Classified ads @www.sjuhawknews.com/classifieds

Placing a classified advertisment in The Hawk is a quick, easy and inexpensive way to reach thousands of St. Joe’s students.

We offer classified advertisements both online and in-print!

- FREE online ads for SJU students and faculty members- DISCOUNTED rates for online and in-print advertisers- Ability to upload pictures- Multiple categories, including student housing, for sale, services, campus life, and jobs- Weekly rates range from $5 to $25 depending on category

Online ads @ www.sjuhawknews.com

The Hawk’s website is typically viewed over 10,000 times each month, and The Hawk’s online edition is emailed to 2,100 subscribers.

2 weeks

1 month

3 months

250 x 240 pixels

$300

$800

$1,200

120 x 240 pixels

$200

$500

$800

468 x 60 pixels

$200

$500

$800

Please send online ads to sjuhawknews@gmail.com along with billing address and desired dates of publication.

@sjuhawknewsJoined: Nov. 2009Followers: 73Breaking news tweets and event information

The Hawk NewspaperJoined: Aug. 2009Fans: 405Connecting with SJU with links and updates

Group: The Hawk NewspaperJoined: March 2010Offers an opportunity for Hawk staff alum to connect professionally through LinkedIn.com

We’re a really social bunch. More than ever, Saint Joseph’s University students are turning to social media sites like Facebook, Twitter, and LinkedIn to stay connected and informed. The Hawk newspaper reaches out to students, alumni, and employees where they al-ready are: online.

Interested in utilizing The Hawk’s so-cial networking skills for your busi-ness or organization? Talk to us.

The Hawk’s business staff can coordinate tweets, status updates, and group announcements to help your organiza-tion get the word out about products, information, events, etc.

Want more information? Call our busi-ness office at (610) 660-1088, or email us at sjuhawknews@gmail.com.

2010-2011 Rate Card