{ Social media

{ Buying tickets vs free events

{ Company

{ Budgeting & spending

{ Attendance

{ Important factors

{ What do festival fans drink?

WHAT DO THEY HAVE TO SAY?

The majority (30%) attend 3-5 live music

gigs a year.

Festival fans amongst 16-18 year olds are regular users of

Facebook, YouTube and Twitter. 92% 88% 72%

30%

Most typically, (39%) fans spent £10-£50 prior to the festival, excluding the price of the ticket, and £50-£100 (28%) whilst at the event, with alcohol eclipsing food spend on site.

£10-£50

£50-£100

35% didn’t go with a fixed budget in mind.

39% 28%

Budgeting was a factor for some, with

43% spending a fixed amount on site.

75% of festival fans buy their tickets online.

Only 6% said that free events stopped them

from going to more paid-for festivals.

32% said attendance to free gigs didn’t

influence their paid-for behaviour either way.

31% of those asked said that free events encouraged them to

go to paid-for festivals.

Just one third of fans said that headliners are the most important factor in deciding whether to buy a ticket.

69% of people would not necessarily return to a festival

even if they enjoyed it.ADMIT ONE2011 ££

ADMIT ONE2012

££

85% of music fans attended festivals in groups of 2 or more.

The average group size being 5.3 people

Research kindly supplied by:

alone>2%

+113%

2 or more85%

75% ??

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53%53% bought merchandise.

Spirit & Mixer67%

Shots67%

Beer62%

Cider58%

Wine58%

Cocktails48%

None5%

0

67% said they thought that environmental friendliness was important at a festival.