The Guardian Media Kit 2021 - s3.eu-west-2.amazonaws.com
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The Guardian Media Kit 2021
Transcript of The Guardian Media Kit 2021 - s3.eu-west-2.amazonaws.com
The Guardian Media Kit 2021
The Guardian is a truly modern media brand. We create fame for our brand partners by making them culturally relevant.
The progressive values the Guardian has stood for for 200 years have never been more relevant - they’re modern values. That’s why we now reach more people around the world
than at any time in our history. We recognise that brands can get scale anywhere, we offer something much more rare: our reach comes with attention and trust.
And our range of modern advertising products and premium, brand safe environments help advertisers capture culture as it
happens, using video, audio, display and the written word to build their brands.
Read on to find out why advertising with The Guardian works.
Why Guardian Advertising?The modern media brand for the modern age
24.2m cross platform readers
24.2mThe Guardian
2.9mThe Guardian
23.4mThe Guardian
19.7mThe Telegraph
2.7mThe Telegraph
18.3mThe Telegraph
19.4mThe Independent
4.0mThe i
19.4mThe Independent
16.6mThe Times
1.2mThe Times
14.6mThe Times
Monthly print readership Monthly digital readership
The Guardian UK AudienceWe are the UK’s most trusted and widely read quality newsbrand
Source: PAMCo4 2020 and TGI Q4 2020
The Guardian Global AudienceWe reach 171m progressive readers around the globe each month
75.2mNorth America
69.5mEurope
1.1mSouth America
3.3mAfrica
13mAustralasia
67.8mUnited States
11.3mAustralia
3.4mIndia
2.6mGermany
1.7mNetherlands
1.2mUnited States
49.8mUnited Kingdom
7.3mCanada
2.7mIreland
1.9mFrance
1.6mNew Zealand
1.1mSouth America
Our top markets
11.8mAsia
Source: Google Analytics, 29 September 2020 - 29 October 2020, monthly unique browsers
Find your demographic Cross-platform reach
A progressive outlook
We’re trusted
We are social
11.3mMales
2.9mPrint
16.4mABC1
1.8mTablet
16.8m35+
6.5m£30k+CIE
7.8mC2DE
18.2mMain Shopper
12.8mFemales
19.1mMobile Phone
7.4m15-34
5.1mDesktop
10.4mWe reach 10.4m progressives in the UK. Uniquely curious and informed, they take responsibility, strive for equality, and embrace different cultures, ideas and lifestyles.
We’re the UK No.1 most trusted and widely read quality newsbrand. 48% agree that if the Guardian collaborates with a brand, they would be more likely to trust that brand.
8.7mAB
7.6mKids in HH
9.5mDegree or above
7.8mLondon + SE
8.4m Likes
3.9m Followers
9.4m Followers
Source: PAMCo4 2020 and TGI Q4 2020
Age16-24 25-34 35-44 45-54 55-64
Post Graduate
University Degree
23% 24% 22% 16% 15% 19% 34%
19% 24% 21% 19% 17% 20% 32%
33% 30% 20% 11% 6% 12% 33%
22% 21% 45% 28% 16% 19% 41%
The Guardian Global Audience
Source: GWI Crosstab Builder (Q4 2019 - Q3 2020)
Male Female Mid 50% Top 25% Top 10%Director/Senior Official/Manager CEO
56% 44% 44% 28% 10% 10% 4%
58% 42% 44% 29% 12% 7% 8%
60% 40% 48% 28% 11% 14% 6%
56% 44% 45% 28% 11% 9% 3%
The Guardian Global Audience
Source: GWI Crosstab Builder (Q4 2019 - Q3 2020)
What you can buy Our modern advertising products AudioWe are the UK’s leading commercial podcast publisher and Guardian podcasts consistently top the audio charts. From audio ads in our most popular shows to bespoke podcast production, we can guarantee your brand captures the attention of our listeners.
Brand-building print and digital display We take a fewer, better approach to display advertising, seamlessly integrating ads into the reader experience and allowing advertisers to achieve their brand building objectives.
Video The Guardian is the authority on film: our documentaries win Oscars, we produce world-class original content for our clients and our innovative video ad formats allow brands to capture cultural moments as they happen.
What you can buy Our modern advertising products
SponsorshipSponsorship offers brands an opportunity to be part of modern culture by supporting our award winning journalism.
Award-winning branded contentWe create thought-provoking, funny and persuasive content that helps our partners engage with our readers. We make podcasts, animations, documentaries and innovate in digital and print media. Our campaigns are modern, diverse and deliver stunning results.
What you can buyOur formatsFrom an audio slot in one of our popular podcasts to a high-impact position in our newspaper, we’ve a range of engaging formats to connect with our progressives audiences. Our SpecsSee print specs hereSee digital specs
Billboard and MPUBillboard, MPU & SkinsBespoke responsive formats
Mobile revealFabric standard or videoFabric standard, video or Parrallax takeover
Business, Money, Travel Lifestyle, Technology, Environment, Culture News, Sport, Media, Education, Science, Run of site
Pre-roll videoOutstream videoVideo Streaming
£46,000 £62,500£80,000
£60£90ROA
£60 £55£50£20
From £60From £50From £50
Taking over our homepage Taking over our homepage
Contextual targeting MPUs & Leaderboards
Video
Rates per day CPM rate
CPM Rate
CPM Rate
Our ratecard: Digital
Sport, Fashion, Tech, Culture, Lifestyle, Business, Travel ROA*
Sections front takeovers CPM Rate
MPU, Leaderboard, DMPU, Billboard
Pre-roll / Mid RollSponsored
ROA*
ROA*
POA
POA
Bespoke audience targeting
Audio Podcasts
Guardian Labs products
Sponsorship products
CPM Rate
CPM Rate
Rates
Rates
DPS - 34x14Full page - 34x7Half page - 17 x7Junior page 25x4Strip - 8x7Quarter page - 18x4Other sizes
DPSOBCIFC DPSPageSpecial Positions
DPSFull pageHalf pageOther sizes
DPSPage
CoverwrapDPSPage
£32,400£18,000£11,000£9,000£5,000£6,000£90 SCC
£16,800£18,500£29,800£12,600POA
£14,400£8,000£5,000£45 SCC
£16,000£9,000
ROA£22,400£12,600
The Guardian Guardian Weekend, The Guide, Observer Magazine, Observer Food Monthly, Feast
G2
Guardian Weekly
Other news sections excluding G2
Rates per day
Rates
Rates
Rates
Rates
Our ratecard: Print
Our partners We help our advertising partners capture culture and produce brilliant results together. Here are some of partners we’re proud to have collaborated with.Case studiesWant to see some of our client work? Take a look through our case studies here.and our display case studies here.
Contact usWe’ve got the reach, influence and storytelling capabilities to put brands at the heart of progressive culture. Get in touch with one of the teams below to talk about what we can do together. Display advertising [email protected] Branded content and sponsorship [email protected] International [email protected]
