The Guardian and The Observer: Audience profiles.
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Transcript of The Guardian and The Observer: Audience profiles.
![Page 1: The Guardian and The Observer: Audience profiles.](https://reader035.fdocuments.us/reader035/viewer/2022062309/5697bf701a28abf838c7d5b6/html5/thumbnails/1.jpg)
The Guardian and The Observer:Audience profiles
![Page 2: The Guardian and The Observer: Audience profiles.](https://reader035.fdocuments.us/reader035/viewer/2022062309/5697bf701a28abf838c7d5b6/html5/thumbnails/2.jpg)
Source: NRS Jan – Dec 2011
1.9 million
readers
![Page 3: The Guardian and The Observer: Audience profiles.](https://reader035.fdocuments.us/reader035/viewer/2022062309/5697bf701a28abf838c7d5b6/html5/thumbnails/3.jpg)
Print: audience profile
Source: NRS Jan – Dec 2011
![Page 4: The Guardian and The Observer: Audience profiles.](https://reader035.fdocuments.us/reader035/viewer/2022062309/5697bf701a28abf838c7d5b6/html5/thumbnails/4.jpg)
Web
31 million
global monthly unique users
10 million UK monthly
unique users
Source: comScore March - April 2012
![Page 5: The Guardian and The Observer: Audience profiles.](https://reader035.fdocuments.us/reader035/viewer/2022062309/5697bf701a28abf838c7d5b6/html5/thumbnails/5.jpg)
Web: audience profile
Source: comScore April 2012. UK users.
![Page 6: The Guardian and The Observer: Audience profiles.](https://reader035.fdocuments.us/reader035/viewer/2022062309/5697bf701a28abf838c7d5b6/html5/thumbnails/6.jpg)
Source: comScore March 2012
Mobile
1.6 million
monthly UK unique users
![Page 7: The Guardian and The Observer: Audience profiles.](https://reader035.fdocuments.us/reader035/viewer/2022062309/5697bf701a28abf838c7d5b6/html5/thumbnails/7.jpg)
Source: comScore March 2012. UK users.
Mobile: audience profile
![Page 8: The Guardian and The Observer: Audience profiles.](https://reader035.fdocuments.us/reader035/viewer/2022062309/5697bf701a28abf838c7d5b6/html5/thumbnails/8.jpg)
Apps
89kcurrent active
subscribers
290k
active installs
iPhoneAndroid
36k
weekly active users
iPad
![Page 9: The Guardian and The Observer: Audience profiles.](https://reader035.fdocuments.us/reader035/viewer/2022062309/5697bf701a28abf838c7d5b6/html5/thumbnails/9.jpg)
Facebook app
Sources: Facebook June 2012
3.2 million UK
monthly unique users
5.2 million
global monthly unique users
![Page 10: The Guardian and The Observer: Audience profiles.](https://reader035.fdocuments.us/reader035/viewer/2022062309/5697bf701a28abf838c7d5b6/html5/thumbnails/10.jpg)
Facebook app: audience profile
Source: Facebook April 2012
![Page 11: The Guardian and The Observer: Audience profiles.](https://reader035.fdocuments.us/reader035/viewer/2022062309/5697bf701a28abf838c7d5b6/html5/thumbnails/11.jpg)
Over 200 of the best blogs and independent publishers from across the web
Guardian Select
24 million
global monthly unique users
6 million UK monthly
unique users
Source: comScore March - April 2012
![Page 12: The Guardian and The Observer: Audience profiles.](https://reader035.fdocuments.us/reader035/viewer/2022062309/5697bf701a28abf838c7d5b6/html5/thumbnails/12.jpg)
Guardian Select: audience profile
Source: comScore April 2012. UK users.