The growing popularity of international

brands in India

The world is on the internet! Or rather we must say that the world is all but the Internet. In the

present scenario, we are empowered to do almost every life task online without needing

the help of any human intervention. The empowerment has been witnessed in various

spheres and sectors, which also includes shopping. Online branded shopping has

caught the fascination of the consumers and its popularity is only going to increase in the

coming days.

The entry of international brands in India:During the post independence period, India was focussing more on the local industries and more keen to develop the Indian brands. They did establish themselves well. But after the change in the economic policies of 1991, various international brands got an entry in the Indian market.

Some of them have gone on to consolidate their position and induce a brand recall for themselves in the minds of the consumers.

Today the international brands in India are enjoying a lot of success and are also shaping the shopping trends in the country.

They have slowly reached in the rural areas too and are sure to grow in the coming few years.

The market statistics can be studied to find out how these brands have slowly carve d a way for themselves in the market.

Know about the top fashion brands in India: There is a horde of fashion brands in the country

which are trying to compete in the extremely competitive market scenario. The visibility that each brand needs to convey its marketing message to the consumers is very limited. One has to try to squeeze in more and more information in the media space available for advertising to reach out to the target group.

Youngsters, usually in their late teens and early adulthood are the ore of the target groups.

Youth centric brands are plenty in India but the top fashion brands in India are those who win over these consumers and increase their profit margins.

There are many such brands in different categories trying to aim at a wide range of shoppers.

The scope for women brands in IndiaWell this market is a bit complicated because not

many marketers have been successful in understanding of the female consumers in India. The market is highly fragmented, with women belonging to different income groups, ethnic preferences, regional influences and various other factors. The women brands in India need to understand the buying patterns of women shoppers in order to be successful. They can do this by reviews, surveys over a continuous period of time, using efficient research tools.

For more details visit our website

www.majorbrands.in or call on 1800-102-2285 or

email us at estore@majorbrands.in.