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The growing convergence of SEO and Social Media
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Transcript of The growing convergence of SEO and Social Media
The growing convergence ofSEO and Social Media
Digitise the Nation10th May 2011
Presenter: Barry Adams, Senior Digital Marketer
Webinar Agenda
1. Introduction2. Why Social and Search are merging3. How Social Signals arrive in Search4. What you can do to make use of it5. Q&A
Why Social in Search?
Traditional websearch = algorithms
Algorithms are mathematical rules which can be abused by clever spammers
A pure algorithmic approach eventually leads to polluted spam-filled search results
Social Media = websites enablinghuman behaviour online
What people like and approve of, they share:
Facebook LikesTwitter (re)tweetsStumbleUpon StumblesReddit upvotesEtc…..
Because of all this, social signals have a better signal-to-noise ratio.
And that makes incorporating social signals in to search results a very smart thing to do.
But, as with all things, in moderation. Search will, for now, remain primarily algorithm-driven.
How Social Signals arrive in Search
Search engines pay close attention to what happens on social sites, especially Facebook and Twitter.
Interaction on Facebook & Twitter seems to correlate with Google rankings
SEOmoz study: http://seomz.me/hLcNlQ
Twitter (re)tweets directly affect indexationLinks tweeted are indexed & ranked by Google in minutesPart of Google’s real-time search vertical
Google is implementing social signals directlyin their results: Google +1
http://www.google.com/+1/button/
Google’s internal bonuses now partially dependent on success of social strategies.
What you can do
Make social an integral part of all you do online.
Facebook Like box:
Show a Like box on your site to show latest FB activity and allow people to like your company page on FB.
You do have a Facebook page, don’t you?
Facebook Like/Recommend buttons:
On product pages: Recommend this product
On News & Blog pages: Like this article
Facebook Developers
http://developers.facebook.com/docs/plugins/
Tweet buttons on news articles and blog posts
Combined buttons
Sidebar box: Share buttons:
Don’t go overboard
Handy Tip:
Add Twitter and Facebook buttons on your order confirmation page with preformatted text
“I just bought product x on site.com”
Upload your videos to YouTube
YouTube is the 2nd largest search engine in the world
Put your photos on Flickr
Be sure to optimise your photos’ titles & tags
Find out if your audience has an online hang-out
For example:
Tech geeks
Q&A
Thank you for listening.
Please type your questions in the webinar questions window.
If your question isn’t addressed, you can email me at:[email protected]