The Greying West
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Transcript of The Greying West
Pekka Mattila
The Greying West How Do Demographics Change Businesses
Perspective Day December 7, 2011
Group Managing DirectorAdjunct Professor of PracticeAalto University Executive Education
Pekka Mattila
Agenda
• Senior society
• Affluent target markets
• Sources of new growth
• Emerging leadership challenges
7.12.2011
Page 2
Pekka Mattila
Aalto UniversityExecutive Education
Senior Society
Pekka Mattila
Aalto UniversityExecutive Education
Need for Service Design
Pekka Mattila
Aalto UniversityExecutive Education
Need for Societal Design
Pekka Mattila
Aalto UniversityExecutive Education
Shift of Power to The Retired
Pekka Mattila
Aalto UniversityExecutive Education
Managing FairnessPerceptions
Pekka Mattila
Aalto UniversityExecutive Education
Affluent Target Markets
Pekka Mattila
Aalto UniversityExecutive Education
Purchasing-PoweredSeniors of The West
Pekka Mattila7.12.2011
Page 10
Purchasing power of the retired
(Finnish Centre for Pensions)
Pekka Mattila
Aalto UniversityExecutive Education
…And Aspiring Consumers of The East
Pekka Mattila
Aalto UniversityExecutive Education
Sources of New Growth
Pekka Mattila
Aalto UniversityExecutive Education
The World Needs More Food
Pekka Mattila7.12.2011
Page 14
In search of nutrition?
(Bryan 2010,McKinsey Quarterly)
Pekka Mattila
Aalto UniversityExecutive Education
The World Needs More Luxury
Pekka Mattila
Luxury for China
7.12.2011
Page 16
(Vinay & Dixit & Wu 2011)
Pekka Mattila
Aalto UniversityExecutive Education
…And The Luxury Is Associated with Old, Continental and Even Degenerated
Pekka Mattila
Aalto UniversityExecutive Education
Embracing Conseptual Age
Pekka Mattila
Aalto UniversityExecutive Education
…Where Physical Strength is Undermined by Experience and Knowledge
Pekka Mattila
Aalto UniversityExecutive Education
Geriatric Services
Pekka Mattila
Aalto UniversityExecutive Education
…The Japan Is Following
Pekka Mattila
Aalto UniversityExecutive Education
…And Even The China Eventually Will
Pekka Mattila
Aalto UniversityExecutive Education
Emerging Leadership Challenges
Pekka Mattila
Aalto UniversityExecutive Education
ReinventingManagement
Pekka Mattila
Aalto UniversityExecutive Education
Motivating and EmpoweringThe Disillusioned
Pekka Mattila7.12.2011
Page 26
Pekka Mattila
Aalto UniversityExecutive Education
Tapping intoDemocracy
Pekka Mattila
Aalto UniversityExecutive Education
Empowering Generation X, Y and Z
Pekka Mattila
Aalto UniversityExecutive Education
…While Keeping The Seniors on Board
Pekka Mattila
Aalto UniversityExecutive Education
Managing theCreative Destruction
Pekka Mattila
Aalto UniversityExecutive Education
Understanding The Target Markets
Pekka Mattila
The Greying West How Do Demographics Change Businesses
Perspective Day 7.12.2011Group Managing DirectorAdjunct Professor of PracticeAalto University Executive Education