The Greener Way to Pay · the future of our current financial system and that they are seeking...
Transcript of The Greener Way to Pay · the future of our current financial system and that they are seeking...
The Greener Way to Pay
White Paper, ver. 4.2
01 Jan. 2018
Table of Contents
Page
I. Abstract 3
II. Introduction 5
III. The Platform 6
IV. The Token 9
V. Green Energy 10
VI. Growth Opportunites 11
VII. For Investors 12
VIII. 1st Round Investment 13
IX. Token Distribution 14
X. PayLight Today and Tomorrow 15
XI. Road Map 16
XII. Team 17
3
We are embarking on a global shift in finance, energy
and technology. The demand for change has been
expressing itself in the disruption evident in these sec-
tors. We are becoming a platform economy, and de-
centralization is the common element in this shift.
A growing lack of confidence and mistrust in central
banking and financial institutions, stemming most re-
cently from the global financial crisis of 2008, has
many concerned about the future of their finances.
Looking for alternative methods to grow and store
their wealth to protect it for the future is becoming a
priority. The timing of the launch of Bitcoin in 2009
was not coincidental. And the rise of Bitcoin and oth-
er cryptocurrencies since is a leading indicator of this
trend. A recent Edelman survey of Millennials, the
largest age demographic surpassing even the Baby-
boomers, revealed that they have a dark outlook for
the future of our current financial system and that
they are seeking disruptive technologies to prepare
for their future. Decentralization of banking and fi-
nancial institutions can help remedy what ails much of
that sector.
Abstract
4
In Energy, the shift is evident in our looking to renewa-
ble and sustainable sources for energy production.
Wind and solar farms cropping up in many parts of the
world are disrupting centralized incumbent fossil fuel
energy generation facilities. Deregulation has been in
effect for decades, breaking up monopolies previously
controlling the retail electricity market. Now we are
seeing decentralization of generation and distribution
of energy as well. Not only are solar and wind farms
participating in this shift, but individual homeowners
are fueling this movement. More and more house-
holds are installing solar panels and battery storage to
support private use of electricity. The increasing num-
ber of electric vehicles also presents new opportuni-
ties for energy storage.
The technology that will facilitate this shift into the
future is blockchain. A blockchain is a decentralized,
public ledger of all transactions specific to that ledger.
Constantly growing as ‘completed’ blocks (the most
recent transactions) are recorded and added to it in
chronological order, it allows market participants to
keep track of digital transactions without central
recordkeeping. Each node (a computer connected to
the network) gets a copy of the blockchain, which is
downloaded automatically.
Originally developed as the accounting method for the
virtual currency Bitcoin, blockchains – which use
what's known as distributed ledger technology (DLT) –
are appearing in a variety of commercial applications
today. Currently, the technology is primarily used to
verify transactions, within digital currencies though it
is possible to digitize, code and insert practically any
document into the blockchain. Doing so creates an
indelible record that cannot be changed; furthermore,
the record’s authenticity can be verified by the entire
community using the blockchain instead of a single
centralized authority.
Blockchain Definition | Investopedia https://
www.investopedia.com/terms/b/
blockchain.asp#ixzz5VuSDLI3t
The decentralized nature of the technology inherently
makes it a “trustless” system. Since verification of any
transactions require consensus, there is no longer a
need to “trust” a centralized source. Blockchain is
what makes the shift away from centralized institu-
tions possible, e.g. decentralized financial exchanges
and money transferring services. It is what can create
a decentralized platform for peer to peer electricity
transactions, sustainable coop energy farms and indi-
vidual producer transactions.
Blockchain is the key driver of this shift. It is similar to
the dot com shift of the early 90’s when people
thought the internet was a fad, yet E-Bay and Amazon
emerged. In the early 2000’ when “search” was irrele-
vant, yet Google is nearly a trillion dollar entity today.
Or the late 2000’s when social media was
weird...Facebook. While the world debates on the
relevancy of blockchain and cryptocurrencies, we are
building a company that will position itself to be the
next industry leader.
5
PayLight is a payment platform that serves the elec-
tricity industry. There is a current trend in the elec-
tricity industry towards green energy generation, i.e.
solar and wind. Just recently, “March 2017, wind and
solar accounted for 10 percent of all US electricity
generation for the first time ever. Although 10 percent
may not sound high, it reflected a major achievement
for both technologies...”. 1
PayLight aims to place itself in a unique position to
help facilitate current financial, energy and technolog-
ical trends while creating a profitable ecosystem that
will drive US and Global markets towards green ener-
gy and cryptocurrency adoption. For Phase 1 imple-
mentation, PayLight will offer the PayLight Token as a
rebate to consumers for utilizing their current service
provider’s green energy offering (where available). By
utilizing a traditional payment model paired with re-
wards to consumers for choosing green energy, the
PayLight token will be instrumental in the shift to-
wards green energy and will encourage the market to
organically adopt cryptocurrency as a standard for
payment of services. PayLight will position itself to be
the premier energy token.
With this inevitable shift to a new technology, it is
prudent to develop applications that can benefit sig-
nificantly from this shift. The intent of PayLight is to
utilize current blockchain technology, i.e. the ERC20
standard built on the Ethereum platform, to develop a
token with a specific use case. We seek to partner
with innovative and entrenched exchanges to develop
a token that could gain mass market adoption for use
in electricity bill payments. In this white paper, we
make a case for the importance of our token to move
a population towards the utilization of green energy
via a bill payment platform. Through a strategically
planned Phase 1 deployment of our payment platform
in which end users will pay their utility bill, we have
developed a strategy that will encourage users to
adopt green power generation as their energy of
choice.
The benefits of a cryptocurrency, such as low-
er fees, real time settlements, ease of remittance, is
irrelevant without critical mass. Producers on a plat-
form, in our case the electricity provider, gains very
little benefit from the advantages of cryptocurrency
unless they have a significant share of their market
willing to transact in cryptocurrencies. Therefore in
creating the PayLight platform, value is developed into
it in order to attract and encourage users to engage.
In addition to the rebate incentive program, our bill
pay assist program keeps the customer “in the game.”
Also our peer to peer platform encourages user en-
gagement even if the user does not or cannot use the
platform to pay their light bill. Once we can grow a
provider’s user base into 10, 15, 20% of their custom-
ers using the platform, then the conversation into ac-
cepting cryptocurrency directly, as opposed to a fiat
conversion, is a meaningful conversation.
Our case will show that through partnerships, strate-
gic relationships, targeted marketing and business
strategy, the PayLight token can be the premier token
with mass global adoption in the energy industry.
keeping the lights on
Introduction
6
The PayLight platform is being developed into a blockchain-based, full service, fully integrated payment gate-
way to serve the electric utilities industry. Electricity providers’ customers will continue to have the ability to
pay their electric bill via traditional payments, such as Visa, MasterCard, ACH, and now with an additional op-
tion of paying with our cryptocurrency, the PayLight token. Plans are in place to accept top cryptocurrencies
such as Bitcoin and Ethereum in the near future.
Advantages of the PayLight Platform:
• Versatility. The transition to the PayLight platform is seamless. Customers who have little to no
knowledge of cryptocurrencies or have no interest in cryptocurrencies can make payments through tradi-
tional methods, i.e. Visa, MasterCard, bank account (ACH). This is important for mass adoption and the
transition to a blockchain philosophy.
Using the PayLight token: The PayLight token can also be used to pay a customer’s bill. Token
structure and distribution is explained in the next section of this white paper. The token can be
applied against the customer’s bill, and the USD value will be transferred to the REP (Retail Elec-
tricity Provider). The customer’s account will be credited accordingly with the REP. The token will
move through a number of exchanges to convert it to ETH then to USD prior to transferring it to
the REP.
The Platform
7
Future vision of payments: We expect that cryptocurrencies is a hard trend and will gain mass
adoption. We are positioning ourselves to be a key integrator for that movement. We plan to
accept top cryptocurrencies such as ETH and BTC as well as others. As we gain market traction for
cryptocurrencies and specifically the PayLight token, we expect that REP’s will begin to accept
cryptocurrencies directly. They could conceivably employ a “crypto dept.” where they can trade
incoming cryptocurrencies and add a possible revenue stream. Advantages to accepting crypto-
currencies directly include lower fees, real time transaction settlements and ease of remittance.
Reducing transaction costs from 3-4% down to less than 1% is significant. And being able to settle
real-time instead of the 24 to 72 hour (or more) settlements can mean a more favorable cash flow
model for REP’s.
More Advantages of the PayLight Platform:
• Bill Pay Assist. The default rate is low when dealing with a commodity such as electricity. So it would be
good business to keep the customer “in the game.” PayLight has a 3 tiered program to assist customers
when they have trouble paying their bill.
Tier 1—Peer assistance. The platform will have a module that will allow others in the PayLight
ecosystem to assist a person who is in need of assistance with their light bill. A user can ask for an
amount for which they need assistance; then another user can bid to assist him/her. That user
will also set the terms for the assist, i.e. date of re-payment and the cost of the assist. *The
“asker” can either accept or reject the bid. The entire transaction is with PLT.
The Platform cont.
8
Tier 2—Non-profit assistance. There are many non-profit organizations in existence that will help
a person pay their light bill. We will facilitate this with our users who can qualify for such assis-
tance.
• https://www.needhelppayingbills.com/html/need_help_with_electric_bills.html
• https://www.needhelppayingbills.com/html/texas_utility_and_cooling_assi.html
Tier 3—PayLight Assist. If a user cannot resolve their issue in Tier 1 or 2, then PayLight will assist
a user with their payments. PayLight will assist with the amount required, then will require the
customer to pay the amount back prior to the next bill. They can choose to pay the amount back
in partial payments or one full payment. A payment fee will be charged each time the customer
makes a payment.
• Future of the Peer to peer platform.
*Inquire with us about the internal white paper
The Platform cont.
9
The PayLight Token (PLT) is a cryptocurrency that allows users to transact on the PayLight platform. The Pay-
Light token is an ERC-20 utility token built on the Ethereum blockchain. ERC-20 is a technical standard used
for smart contracts on the Ethereum blockchain for implementing tokens. ERC stands for Ethereum Request
for Comment, and 20 is the number that was assigned to this request. The PayLight tokens issued on the
Ethereum blockchain are ERC-20 compliant.
The PayLight Token can do the following:
• A form of payment: users can pay their light bill with PLT. The exchange is illustrated in the pre-
vious section, “The Platform.” PayLight will transact the token at an initial value of $0.10 USD per
token. PLT can be redeemed at this value to apply against their electricity bill balance.
• Peer to peer assist: PLT can be issued among users within the platform for assistance in paying
their light bills.
• Peer to peer trading: This functionality will only be available where state and country govern-
ment legislation allow. Selling and buying energy directly to and from peers will transact using
PLT.
• Speculation: Those who are familiar with cryptocurrency trading may choose to hold PLT for
speculation purposes.
The Token
10
PayLight is positioning itself to be the premier payment platform for the electricity industry. Phase 1
implementation targets the green energy sector, more specifically we plan to drive consumers and dol-
lars to the green energy sector through the electricity providers’ green energy plans. This section of the
white paper explains the commercial application of our token and the strategy to be used to achieve
our goal drive our initiatives. Employing a strategy that distributes our token to a large number of us-
ers, users who are choosing green energy over fossil fuel derived energy, we believe we can play a sig-
nificant role in driving that transition.
Green energy generation, primarily wind and solar, have emerged as a significant producer of electrici-
ty. “The cost of generating power from onshore wind has fallen by around 23% since 2010 while the
cost of solar photovoltaic (PV) electricity has fallen by 73% in that time. With further price falls ex-
pected for these and other green energy options, IRENA (International Renewable Energy Agency) says
all renewable energy technologies should be competitive on price with fossil fuels by 2020.”5 Wind sys-
tems today are costing an avg. of $0.06 per KwH, some as low as $0.04 per KwH. Solar costs are down
to $0.10 per KwH. Cost of electricity generation from fossil fuels ranges between $0.05 to $0.17 KwH.6
By 2020, energy production from renewable sources will be cost competitive to production from fossil
fuels.
The PayLight strategy to fuel this transition:
“We must get our token into the
wallets of active users”
Year 1/ Phase 1 - Texas—PayLight is currently signing with retail electric providers (REPs) and CIS
providers to become their payment platform. Once adopted as an authorized payment platform, Pay-
Light can market to the provider’s customers as to the advantages of paying through the platform. Dis-
tribution of PLT during Phase 1 will primarily be through our green energy rebate initiative.
• Green Rebate: With most electricity companies, a number of different offerings of electricity
plans or packages are offered that typically align with the different usage habits of their custom-
ers, i.e. night and weekend discounts, fixed and variable plans for 12, 18, 24 months, etc. And
typically, they offer a green energy plan. This plan is often more expensive than a comparable
plan from traditional energy sources. The price differential can be from tenths of a cent to sev-
eral cents per kWh. This is usually enough to prevent an average user from choosing the green
energy plan.
PayLight will rebate this price differential in the form of PayLight tokens. The user can in turn
claim the rebate to pay against subsequent bills or hold the tokens in their wallet. Through this
rebate program, we are incentivizing users to utilize green energy without having to switch pro-
viders and without having to incur the “green premium.” Distributing the token in this manner,
we can increasingly acclimate users to PLT utilization and to the PayLight platform. As we in-
crease the number of users to the platform, we increase the circulation of the PayLight token as
more users pay their bill on a regular basis.
Green Energy
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Non-profit Integration Strategy
By integrating our token into bill assistance programs, PayLight can gain widespread grass-roots utiliza-
tion of the platform. If non-profits begin to issue out bill pay assistance in the form of our tokens, then
electricity providers will have no other option but to allow us API access to their system, even as an an-
cillary 3rd party service. If traction is wide enough, it gains us leverage for government support.
3rd and 2nd World Countries Integration Strategy
In numerous countries and regions throughout the world, the local or national government subsidizes
its citizens. The local economy is not strong enough to support a self sustaining system. Part of the
subsidy budget is designed to pay for utilities. Many times, the funds do not make its way to the utility
company as other priority items takes precedence. Thus utility companies are under capitalized and/or
the government has to shell out additional funds to maintain the utilities infrastructure. The result is no
infrastructure investments, continued blackouts and utility shortages. If we can manage a solution with
these governments to integrate our token into their subsidy program, then we become a key factor for
maintenance and growth in their energy industry. Since our token can only be used for utility pay-
ments, the utility company is assured of payment. Once their revenues are secured, they can confi-
dently create an investment strategy to develop the utility infrastructure for the region. If a citizen
were to cash out the tokens on an exchange, the government now has digital traceability of those to-
kens to the point of the exchange. The value proposition of this solution goes beyond just the payment
platform. It can assist in the infrastructure of developing regions.
Pre-pay Offering
We are in the early stages of development of a pre-pay product offering. The pre-pay product is a high
margin product, but because it is labor intensive and customer service driven, many electricity provid-
ers rather not offer it. The pre-pay model, as the name suggests, allows the consumer to pay in ad-
vance for their electricity service. When their account drops below a threshold, they must make a de-
posit into their account. We plan to develop a “plug-in” offering that any provider, who does not have
the pre-pay product, can white label our product. We plan to offer the service as an add-on to our mo-
bile wallet. Still in early stages, we plan to launch this offering in the 4th quarter of this year.
Growth Opportunities
12
Token and Investment structure:
Investors are issued utility tokens and equity in return for their investment in PayLight. The attractive-
ness of tokens as a form of return of investment is that investors have access to liquidity that may not be
necessarily be available in the short term from a traditional offering. Investors of PayLight receive a dis-
tribution of the ERC-20 utility token and an equity stake in the operations company. ERC-20 tokens can
be traded on decentralized exchanges. Security tokens can be traded on government approved central-
ized securities exchanges. (Equity stake may or may not be in the form of a Security Token. This depends
on the regulatory framework that will be adopted during future operations).
PLT, our ERC-20 utility token, will be issued according to the investment chart that follows. PLT will
launch at a nominal rate of $0.10 USD per 1 PLT.
• 50% discount for investments during pre-seed and seed.
• 10% discount for the 1st half of the 1st round, i.e. $5MM
• $0.10 per token guaranteed rate for 2nd half of 1st round, i.e. $5MM
• Once listed on a decentralized exchange, PLT can be traded upon issue. We are working to get PLT
listed on small market cap exchanges. As traction grows for PLT, we will work to have it listed on
larger market cap exchanges.
Equity into PayLight Energy, the operations company, will also be issued to investors according to the
investment chart that follows. Equity will be in the form of stock (or the ERC-1410 token). ERC-1410 is
an Ethereum security token that is currently under review. If accepted as a legal security token, then it
will replace stock as the preferred form of equity into PayLight Energy. For the timing of this white pa-
per, it is likely that traditional shares will be issued initially as the regulatory framework is still evolving.
• ERC-1410 security tokens will be issued with a 12 month lock-up period.
• Equity share of the company entitles holders to profit sharing
• Holders of PLT will be able to exchange PLT for equity stake (or ERC-1410 tokens) at a ratio to be de-
termined
Ratio of PLT to Equity stake will be announced at the time of initiation of program
Up to 1% equity (ERC-1410) will be issued for 2019
Up to 1% equity (ERC-1410) will be issued for 2020
Up to 1% equity (ERC-1410) will be issued for 2021
For Investors
*For details of investment structure, inquire with us about the internal white paper
13
Revenue Model:
*Inquire with us about the internal white paper
1st 12 month Projections
• Revenue Projections => $5MM
• $1.95 fee for payments made
• Average of 2 transactions per customer
Marketing Initiatives:
• Direct Marketing Campaign – database of end users from energy provider clients
• AirDrop Campaign
• Bounty programs
• Road Shows
• Marketing events
• SEO and other digital customer acquisition techniques
Clear Initiatives
• Incentivize holding of token
• Increase the number of transactions per user
• Increase number of users:
• Retail Electricity Providers.
• CIS providers
• Energy Cooperatives
• Non-profit program integration
• Pre-pay product
For Investors cont.
14
1st Round Investment
*71% of the investment is to support token liquidity and the assistance program. Initially there is no
market for the token, so we must support the exchange of tokens until the market can support it.
*Inquire with us about the internal white paper
15
• Pre-seed + Seed + Pre-Sale + 1st Round Funding + Marketing = 113,885,556 PLT
• 2019: PLT will be released as needed to initiate rebates, up to 50MM PLT; PLT may be bought from the
market to supply rebates if market price is less than $0.10
• End of Year 2019, PLT reserved for Board and Advisors will be released
• End of Year 2020: PLT reserved for Founders and C-Level will be released
• End of Year 2022: PLT reserved for LightHouse Holdings will be released
• 56.5% of token in reserves to support 2nd round funding and Phase 2 & 3 implementation
• Token Pool is locked at 400,000,000 total PLT
• If additional PLT is required to support initiatives, future investments and/or market circulation, a token
split can be implemented to “create” additional tokens. With this method, it is fair for all current token
holders.
Token Distribution
16
At the writing of this white paper version 4.0:
1. The PayLight Token is complete
2. The PayLight wallet is complete
3. 3rd party audit is scheduled for end of month Jan.
4. The payment platform demo—end of month February
5. API compatibility/ demo tests scheduled with Retail electricity providers and CIS providers pending
demo
6. $104,000 pre-seed raised
7. $250,000 seed (in progress)
Today
Tomorrow
Phase 1—2019
• 1st round investment: $10MM
• Milestone - 250,000 users
• 50MM PLT to be issued via rebate program
• 4% of Texas residential customers (6MM Texas residential customers)
There are currently 6 million residential electricity users in Texas (this number does
not include potential commercial or industrial customers). Our targets are based on
adopting roughly 4% of the Texas residential market.
Phase 2—2020
• 2nd round investment: $20MM
• Milestone - 1,000,000 users (U.S.)
131MM U.S. residential customers
• 50MM PLT to be issued via rebate program
Phase 3—2021
• 3rd round investment: TBD
• Global Initiative
• Global partnerships in Europe, Asia, S. America and Africa
• Brand positioning for the PayLight token as a commonly accepted cryptocurrency for utility
payments
• Deploy in areas where infrastructure is weak for energy transactions and payments
We at PayLight believe our distribution strategy will effectively get our tokens into millions of wallets and ac-
tively used on a broad and regular basis. With these company goals in mind, we can effectively develop a
market that adopts our token for energy transactions.
17
Mission and Vision
Mission: To move the world to green energy.
Vision: PayLight will be the premier payment platform for the energy sector and the
PayLight Token will be the premier token for energy transactions.
—————— —————— ——————
References:
1. https://www.ucsusa.org/clean-energy/renewable-energy/barriers-to-renewable-energy#.WvJjRaQvyUm
2. https://medium.com/totle/what-is-an-erc-20-token-and-why-do-they-only-work-on-the-ethereum-network-fc126cbeea9
3. https://hackernoon.com/erc20-tokens-b3b50c95ad08
4. https://www.pinterest.com/pin/801218589927269108/
5. https://www.forbes.com/sites/dominicdudley/2018/01/13/renewable-energy-cost-effective-fossil-fuels-2020/#25a8d3b14ff2
6. https://www.forbes.com/sites/dominicdudley/2018/01/13/renewable-energy-cost-effective-fossil-fuels-2020/#25a8d3b14ff2
Road Map
18
John Ball
Co-Founder & CTO
• Technical IT consult-ant - Optasense - DAS, VSP technology; subsidiary of Qinetiq - former UK Ministry of Defense
• Technology Consult-ant - T-Mobile; 60 store build-out; Full network development
• Technical Sales—KeyComm
• Technical Director - Go Comm Wireless
James Peñas
Founder & CEO
• Founder - Houston Blockchain Coalition
• Founder/ CEO - Penbros Construction
• Lead Mfg. Engr, Lead Project Manager: Oil & Gas 8+ yrs.
Scott Carpenter
VP of Business Operations
• 15+ years of business management and operations
• Co-Founder - Houston Blockchain Coalition
Paul Landingin
Cryptocurrency Advisor
• Enterprise Develop-ment at Crypto-Curve.io
• Cryptocurrency Trader/ Investor—Stealth Mode
Paul Paras
Interim COO
Retail Energy Advisor
• Energy Mgmt and Con-sulting - 10+ yrs.
• Exec VP—ERCOT Provider
• Sr. VP - National Retail Electricity & Natural Gas Provider
• Manager, Client Develop-ment - Summit Energy
Kevin Burke
Certified Payments Profes-sional
Payment Platform Advisor
• · VP of Omega Trans-actions Corp.
• •Founder of Alt-Pay Co.
• · Leader in credit card processing industry with extensive experi-ence in servicing retail electric providers and municipalities
• •Blockchain enthusiast and Ethereum miner hobbyist
Abraham Nieto
Business Advisor
• Commercial Litiga-tion & Commercial Asset Investigations - Global Arm
• CEO - Bravo, Golden & Moore, Inc.
Find us on LinkedIn
Bryn Bellomy
Technical Advisor
Platform Development Lead
• Certified Ethereum Devel-oper
• Web Technologies Con-sultant - 19yrs
• Crowd sales, token archi-tecture, blockchain plat-form development, off-chain infrastructure sup-port, smart contract audit-ing
• Former CTO—online music discovery platform—100MM users
• SmartWater, Wanderlust Festival, L3
Chris Peña
Technical Advisor
Platform Development Lead
• Full Stack Developer
• YouTube Channel - Dev Coffee 16k Subscribers
• React, Node.js, Postgres, GraphQL
• Energy accounting plat-form experience
Operations Tech Development Advisory