The Green Real Estate Investing Opportunity
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Transcript of The Green Real Estate Investing Opportunity
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3,095,313
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Today:
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The Vision The Landscape
The Plan (and a few ugly slides)
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Tree-hugging Capitalist
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What do we all want?
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Maslow's Hierarchy of
Needs:
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Mine:
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Love Health Sex
Wealth Safety Friends
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2 Wins...
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My reasons...
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What if?
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Be part of history
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‘Sustainable’ RE Investing:
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Profitable 2. Cookie-Cutter 3. SIMPLE
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Green Real Estate:
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Healthier
Lower utility bills
High-
performance
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Investors
Community
Residents
Workforce Housing Industry
Planet
Competitors
Green Vendors
Impacts
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Current
Investment landscape:
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Stocks Bonds Mutual Funds
Cash Start-ups Real Estate
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Stocks Bonds Mutual Funds
Cash Start-ups Real Estate
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Current
Real Estate landscape:
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REO’s Short Sales
Prices Down
Little Variety
1% Green
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REO’s Short Sales
Prices Down
Little Variety
1% Green
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Current ‘Green’
landscape:
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Wind Solar Real Estate
Everything else
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Wind Solar Real Estate
Everything else
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What drives the Green Real Estate market?
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Investors Buyers/Tenants High
returns Safe
havens Low cost
Safety Lower bills
Healthy living
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What do
Home Buyers Want?
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According to a ZIP Realty survey:
•89% of homebuyers rated energy efficiency the most important feature in a home.
•55% of all home shoppers now cite green home features as an important part of their purchasing decision.
•Less than 1% of homes on the market include “energy efficiency” in their description.
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According to an Apartments.com survey:
60% of prospective renters search for properties that offer environmentally-friendly amenities.
17% of renters said they would not rent an apartment without environmentally friendly amenities.
57% of renters said their apartment community does not currently provide environmentally friendly amenities.
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Where is the competition?
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Old ‘green’ myths: Expensive
Complicated
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Now
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Click, click, click
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Green is: • High Performance
• Available
• Inexpensive
•Worthy
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Green buildings: • Energy efficiency
• Water efficiency
• Resource conservation
• Indoor environmental quality
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Two Best Options:
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Houses Apartment Buildings
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123 Happy Street
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“Green me, please”
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Houses
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Middle-Class neighborhoods Climate with high
utility use Lots of rebates
Built before 1990 Zero ‘green’
interest/knowledge City Mayor who ‘gets it’
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Apartments
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Lots of landscape
Master-metered
No competition
Family renters
Old systems/equipment
Open envelop
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InvestmentStructure
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Solo Partners Funds
Passive Money
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Leverage the
Green RE Opportunity:
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Vendor Tree-Hugger
Investor
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Vendor
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Network Value Prop
Start With Why
Green Projects
Avoid “green” labels
Success Not
Perfection
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Capitalist Tree-Huggers
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Go ‘Outside’ Connect Sweat
equity
Find Investors
Find Deals
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Investor Profile
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Then...
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Now...
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Investor
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Goals ROI Risk
Tolerance
Plant Corn or Trees
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Our Match Making
Game...
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Incentives
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40 Free Trees, Insulation, windows, Roof, water heater, appliances, washer, dryer, etc.
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What money is available?
• Rebates
• Tax Credits
• Incentives
• Grant money
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Where is it? • City
• County
• State
• Federal
• NGO’s
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Rebate examples:
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Text
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DSIREUSA.ORG
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GRANTS.GOV
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ENERGYSTAR.GOV
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Energy Efficiency Loan Programs
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Green Marketing
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Buy on emotion, justify with logic
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Don’t be this guy...
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“Sell NEEDS, not Wants”
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Want Need
Trip to Hawaii Groceries
Bentley Car
Mansion Shelter
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Want Need
Bamboo floors No toxins
Cool looking lights Lower utility bills
Luxury Safety
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Save money Live safely
What buyers/renters need:
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Sell Planet first = you lose
Sell Savings/heath first = you win
Environmental benefit is a BY-PRODUCT
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Make Marketing Automatic
(and ubiquitous)
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‘Green’ Sale Sign
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Wall Signs
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‘Green’ flyers
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Results:
Sold for $5000 more, 61 days faster than market
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Leverage Existing Data
(Warning: ugly slide coming up...)
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Five Next
Actions
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Path
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Where are you going?
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Plug in
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“Who loves you, baby?
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Goals
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3 Big Goals.
7 words or less.
Clear Cut.
Carry in wallet.
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Reverse Engineer
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“I choose to________”
“Success is________”
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“I choose to become a green RE investor ”
“Success is a $500K annual income”
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“The first thing I must do is__________”
“To make $500K I need to close 10 deals
at a profit of $50k each ”
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Mastery
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Kaizen.
Empower your team.
Train.
Teach.
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“Fortune Favors the Brave”
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Q & A Jim Simcoe
JimSimcoe.com
760-271-7128