The Great Social Debate! Email Marketing vs. Social Media - Which One is Best for Business? - Toni...
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Transcript of The Great Social Debate! Email Marketing vs. Social Media - Which One is Best for Business? - Toni...
#SMCamp | @toniharrisspeak | @yoursocialsage
The Great Social Debate! Social Media & Email Marketing
Presented by S.H.E.R.O.E.S.
Toni Harris &Barbara Pender
Social Media Camp
Victoria B.C.
May 23, 2015
Let’s
Get
Soci
al
#SMCamp | @toniharrisspeak | @yoursocialsage
This program is for you if…
Your strategy in place is not supportive of your brand on social media
You have a contact list, but you’re not connected to it
#SMCamp | @toniharrisspeak | @yoursocialsage
This program is for you if…
You want to increase your revenue using online technology
Who’s READY for some Superpowers?
#SMCamp | @toniharrisspeak | @yoursocialsage
Many people don’t want to show their personal information. How important is it to have a complete profile?
Excu
ses, E
xcu
ses…
#SMCamp | @toniharrisspeak | @yoursocialsage
Superpower #1
Complete your profile!
Repeat for all platforms
The F
ace
off
#SMCamp | @toniharrisspeak | @yoursocialsage
I don’t have enough time to meet with people. How important is it to meet offline?
Excu
ses, E
xcu
ses…
#SMCamp | @toniharrisspeak | @yoursocialsage
Superpower #2
Take relationships offline
Have a one-on-one meeting
When traveling arrange to meet with the person
IRL V
S U
RL
#SMCamp | @toniharrisspeak | @yoursocialsage
I just want to hang out on social media. Why is it important to engage with your network?
Excu
ses, E
xcu
ses…
#SMCamp | @toniharrisspeak | @yoursocialsage
Superpower #3
Create content that people Like, Comment & Share
Post your activities with pictures and links
Conte
nt
is Q
ueen
#besummit
#SMCamp | @toniharrisspeak | @yoursocialsage
I’m in control of my social media, why do I need email marketing?
Excu
ses, E
xcu
ses…
#SMCamp | @toniharrisspeak | @yoursocialsage
Links to your website
Social Share icons
Your social media icons
Your message or testimonial
video
Your header and branding
OW
NERSHIP
Is
KIN
G
#besummit
#SMCamp | @toniharrisspeak | @yoursocialsage
I have connections but I don’t stand out. Social media doesn’t really get me noticed. What can I do to be more engaging?
Excu
ses, E
xcu
ses…
#SMCamp | @toniharrisspeak | @yoursocialsage
Superpower #5
Comment and share posts of key connections
Participate in their groups
Direct message and inbox them
Be t
he R
ela
tionsh
ip
#besummit
#SMCamp | @toniharrisspeak | @yoursocialsage
I hate the way I look on video and I don’t have anything to say. How can video help my business?
Excu
ses, E
xcu
ses…
#SMCamp | @toniharrisspeak | @yoursocialsage
Ask for written and video testimonials
Share them across all platforms
Place videos in your emails
Superpower #6Lev
era
ge y
our
Rep
#besummit
#SMCamp | @toniharrisspeak | @yoursocialsage
I don’t have a big list. What should I do to grow my list?
Excu
ses, E
xcu
ses…
#SMCamp | @toniharrisspeak | @yoursocialsage
Use text-to-join to grow your list
Give something of value away to entice people to join your list
Landing pages
Campaigns
Gro
w Y
our
Lis
t Superpower #7
CASLgo to http://fightspam.gc.ca/eic/site/030.nsf/eng/home
#SMCamp | @toniharrisspeak | @yoursocialsage
I think social media and email is a waste of time. How do I measure the time I spend on social media and email is a good ROI?
Excu
ses, E
xcu
ses…
#SMCamp | @toniharrisspeak | @yoursocialsage
Superpower #8
Use your reporting tools in email marketing
Use your metrics in social media platform
Measu
re R
esu
lts
#SMCamp | @toniharrisspeak | @yoursocialsage
I think mobile apps are too invasive. Is it important that my business is mobile ready?
Excu
ses, E
xcu
ses…
#SMCamp | @toniharrisspeak | @yoursocialsage
Superpower #9
Mobile Marketing
Location Based Services
Be M
obile R
eady!
#SMCamp | @toniharrisspeak | @yoursocialsage
Conclusion
Complete your profile
Like, Comment and Share
Share testimonials in social media and email
Build relationships
IRL vs. URL
#SMCamp | @toniharrisspeak | @yoursocialsage
Conclusion
Use email to reach people where they are
Do email the right way!
Grow your list
Review your results and metrics
Be mobile ready