The Grand Success of Fast Track Tie Racks
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Transcript of The Grand Success of Fast Track Tie Racks
The Grand Success of Fast
Track Tie Racks
Just one revolutionary product idea you need to
make it happen. This is what happened with
Barbara Arner who came up with an idea of
rotating tie rack. Since she always had the
problem to organize to her husband’s ties, so she
came up with this brilliant idea. With Tarlow
product design being the best help and guide one
could get to transform a bright idea into a
profitable deal. Tarlow Design is a one stop
solution for any consumer product design,
evolution, production of the product, and
licensing.
For Barbara to look for ties was a mission as they
used to end up on the floor of the closet always
and get all rumbled up, and then her husband used
to wake her up while searching his tie through a
dark closet to find the exact colour tie he wanted.
Her innovative idea was to have a tie rack which
revolved automatically like the mechanisms found
at dry cleaners. Barbara contacted Tarlow designs
and visited Tarlow Design studio. After Ken
signed a confidentiality contract, then she gave a
clear picture of her idea. Initially Ken was a bit
skeptical that will people be really willing to pay
for such a thing.
Then we took a plunge and built a concept
prototype to test the key features and get feedback
from potential buyers. Most of the women in the
focus group said that it would make a great gift for
their husband or boyfriend and since they had a
hard time figuring out what to gift them on their
birthdays or anniversaries, holidays and more. In
US most of the sale say about over 50% occurs
during holiday season, that’s when we decided
and thought this is the perfect time to launch.
With positive reviews from everywhere regarding
the product, Tarlow went ahead to fully establish
the fast track tie rack. We produced manufacturing
drawings and created a good-looking functioning
model. The fast track tie rack was an instant hit at
every household show, and retail buyers signed a
purchase contract right there and the fast track tie
rack was a famous product now. Over the years
over four million Fast Track Tie Racks have been
sold worldwide, and our new millionaire Barbara
Arne, she received over 1 million dollars in
royalty payments.