The Google Story -- Trade Book Review
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Transcript of The Google Story -- Trade Book Review
![Page 1: The Google Story -- Trade Book Review](https://reader035.fdocuments.us/reader035/viewer/2022081518/546fc3bdaf7959ff198b4705/html5/thumbnails/1.jpg)
PRCA 3030 Trade Book Review
By: Haley J. Higgs
“A book which can teach 1000 times you more than what the best MBA course in the world can teach you.”
“Technology+Business=The Google Story!”
Written By: David A. Vise and Mark Malseed
![Page 2: The Google Story -- Trade Book Review](https://reader035.fdocuments.us/reader035/viewer/2022081518/546fc3bdaf7959ff198b4705/html5/thumbnails/2.jpg)
Pulitzer Prize-Winning reporter for The Washington Post
Senior Advisor to New Mountain Capital
Senior Advisor to New Mountain Vantage
Doctorate of Literary Letters
Who is David A. Vise?
![Page 3: The Google Story -- Trade Book Review](https://reader035.fdocuments.us/reader035/viewer/2022081518/546fc3bdaf7959ff198b4705/html5/thumbnails/3.jpg)
Co-founder and Executive Editor of OhMyGov, Inc.
Former exclusive researcher for Bob Woodward
Collaborated on the #1 bestsellers Plan of Attack and Bush at War
Who is Mark Malseed?
![Page 4: The Google Story -- Trade Book Review](https://reader035.fdocuments.us/reader035/viewer/2022081518/546fc3bdaf7959ff198b4705/html5/thumbnails/4.jpg)
Value◦ Value your ideas, your creativity, your customers
and your competitors Dare to be different
◦ Different ideas, different solutions and even different avenues
Network ◦ Network at every opportunity because you never
know who maybe a connection
What did I learn?
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PH.D. Thesis Births Google◦ Two Stanford students create Google out of the
research they did for their thesis The Big Three
◦ Brilliance, Innovation and Enhancing the customer experience
What surprised me?
![Page 6: The Google Story -- Trade Book Review](https://reader035.fdocuments.us/reader035/viewer/2022081518/546fc3bdaf7959ff198b4705/html5/thumbnails/6.jpg)
The Google “Double Standard”◦ Advertisements = Sponsored Links
Google vs. The World◦ Multimillion dollar company is being viewed as a
big threat
What do I want to learn more about?
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Recommendation?
I would recommend this book to anyone
looking to go into business, any part
of a business or start their own
business.
![Page 8: The Google Story -- Trade Book Review](https://reader035.fdocuments.us/reader035/viewer/2022081518/546fc3bdaf7959ff198b4705/html5/thumbnails/8.jpg)
Twitter: ◦ @haleyhiggs
Blog: ◦ www.hhiggs.wordpress.com
LinkedIn:◦ www.linkedin.com/in/haleyhiggs
Contact me…