The Google Hotel Pricing Ad (HPA)...
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The Google Hotel Pricing Ad (HPA) Program Use the Gateway to Level the Playing Field with OTAs on Google Phone: 212.752.8186 E-mail: [email protected] Address: 1601 Broadway, 11th Floor, New York, NY 10019 With the HeBS Digital-Google HPA Gateway, your CRS can now be connected to the Google algorithm to advertise real-time rates and availability. Your hotel rates will display next to the OTAs in Google’s Hotel Finder, Google Maps, Google + Local, and traditional searches. Now when a Google customer enters dates in your destination or for your particular hotel, you can compete with the OTAs for the direct sale. Google reports that participation in the HPA program has generated 3 times higher conversions than through a traditional lead from Google paid search (AdWords). Here is How Your Participation Works In collaboration with Google engineers, HeBS Digital built a Gateway to connect any CRS (Central Reservation System) to the Google Algorithm. Google displays real-time room rate, room tax, and availability via a real-time inventory feed from the hotel CRS. Only the top four advertisers with the lowest cost room and tax will be displayed. We see as many as eight OTAs compete for the top four positions. Now with the Gateway, your hotel can compete as well. Based on a monthly ad budget, you pay an advertising fee in the form of Cost-Per-Click (CPC) for each direct lead from Google to the CRS. HeBS Digital’s marketing team uses a proprietary dashboard connected to the Gateway to manage and optimize the monthly ad spend and compete directly with the OTAs for highly qualified leads. Who Can Participate? • Small and mid-size hotels and resort chains • Big casinos, resorts and hotels • Any small and mid-size CRS (Central Reservation System) vendor • PMS (Property Management System) vendors HeBS Digital case studies have shown the majority of traffic comes from Hotel Finder and Google Maps and have generated ROAS of 1200%. Average ROAS (Return on Ad Spend): 1000% to 1200% Benefits: • Integration into Google’s entire search and travel eco-system. • Levels the playing field with the OTAs by providing site users with a direct booking option to the hotel CRS. • Generates leads, directs traffic back to the hotel CRS, and encourages direct bookings. • Multiple outlets for users to be directed to property’s website and booking engine. Google Hotel Finder
Transcript of The Google Hotel Pricing Ad (HPA)...
The Google Hotel Pricing Ad (HPA) ProgramUse the Gateway to Level the Playing Field with OTAs on Google
Phone: 212.752.8186 E-mail: [email protected] Address: 1601 Broadway, 11th Floor, New York, NY 10019
With the HeBS Digital-Google HPA Gateway, your CRS can now be connected to the Google algorithm to advertise real-time rates and availability. Your hotel rates will display next to the OTAs in Google’s Hotel Finder, Google Maps, Google + Local, and traditional searches. Now when a Google customer enters dates in your destination or for your particular hotel, you can compete with the OTAs for the direct sale. Google reports that participation in the HPA program has generated 3 times higher conversions than through a traditional lead from Google paid search (AdWords).
Here is How Your Participation WorksIn collaboration with Google engineers, HeBS Digital built a Gateway to connect any CRS (Central Reservation System) to the Google Algorithm. Google displays real-time room rate, room tax, and availability via a real-time inventory feed from the hotel CRS. Only the top four advertisers with the lowest cost room and tax will be displayed. We see as many as eight OTAs compete for the top four positions. Now with the Gateway, your hotel can compete as well.
Based on a monthly ad budget, you pay an advertising fee in the form of Cost-Per-Click (CPC) for each direct lead from Google to the CRS. HeBS Digital’s marketing team uses a proprietary dashboard connected to the Gateway to manage and optimize the monthly ad spend and compete directly with the OTAs for highly qualified leads.
Who Can Participate?
• Small and mid-size hotels and resort chains
• Big casinos, resorts and hotels
• Any small and mid-size CRS (Central Reservation System) vendor
• PMS (Property Management System) vendors
HeBS Digital case studies have shown the majority of traffic comes from Hotel Finder and Google Maps and have generated ROAS of 1200%.
Average ROAS (Return on Ad Spend): 1000% to 1200%
Benefits:
• Integration into Google’s entire search and travel eco-system.
• Levels the playing field with the OTAs by providing site users with a direct booking option
to the hotel CRS.
• Generates leads, directs traffic back to the hotel CRS, and encourages direct bookings.
• Multiple outlets for users to be directed to property’s website and booking engine.
Google Hotel Finder
The Google Hotel Pricing Ad (HPA) ProgramUse the Gateway to Level the Playing Field with OTAs on Google
Phone: 212.752.8186 E-mail: [email protected] Address: 1601 Broadway, 11th Floor, New York, NY 10019
Gateway Connectivity
& Dashboard Set up
Search for location or property on
Google’s eco-system
Users are shown rates to 4 websites, including property’s
booking engine
Generates leads and direct bookings
How Does the Google HPA Program Work?
Getting Started: Google HPA Packages This program is a great way to level the playing field with OTAs throughout the fast growing Google eco-system. Now is a great time to get started in anticipation of future ramp up of high quality traffic volume. Boost your presence and watch your sales costs decrease as you receive more reservation volume through this influential direct channel. HeBS Digital maintains all search and connectivity updates in coordination with Google engineers.
Google Maps
Multi-Property Hotel Company: • CRS connectivity to HeBS Digital’s Google HPA Gateway• Ad spend per property per month • Dynamic bid management by HeBS Digital• Monthly reporting and reccommendations by participating
properties
Single Property: • Real-time availability and pricing connectivity between
property online booking engine and HeBS Digital’s Google HPA Gateway
• Ad spend per property per month as low as $250/month• Dynamic bid management by HeBS Digital• Monthly reporting and reccommendations
The Google Hotel Pricing Ad (HPA) ProgramUse the Gateway to Level the Playing Field with OTAs on Google
Phone: 212.752.8186 E-mail: [email protected] Address: 1601 Broadway, 11th Floor, New York, NY 10019
Google+ Local (Places) Local Universal
More Examples:
