The Good Vice
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Transcript of The Good Vice
Product and Artist ManagementFinal Project
Jessica DagumJune 3, 2008
Full Sail University-Online
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The Good Vice
Throughout the years, they have discovered various ways in expressing themselves through different mediums including dance, songwriting, and films.
Their fresh and unique artistic abilities
enable them to have the power to be
influential in various markets.
A duo consisting of Kristine Alfonso and Andrea “Rae
Rae” Pentecoste, exploring their artistic ability in a
garage in San Diego, California.
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Percussion/Vocals: Andrea “Rae Rae” Pentecoste
Guitar/Vocals: Kristine Alfonso
The Good Vice
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The Good Vice
Video Art iPod
This video iPod casing features original
artwork by Kristine Alfonso. Each
purchase of The Good Vice video art
iPod will donate a percentage of
proceeds to a non-profit art organization
of the customers choosing. The default
organization is Art Share Los Angeles,
whose mission is to shape lives through
art, education and community action.
Artistssupporting
Artists.
www. artsharela.org
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Due to their creativity
demonstrated through break
dancing, another notable
accomplishment to add to the
list of The Good Vice is their
appearance in Missy Elliot’s
Music video “I’m Really Hot”.
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I am standing by a phone booth waiting for your callthey look they stare they stopthey ask mehow did I fallfor youlet me think about it
I’m trying to save the worldso let me list it all on the earthinstead of paper wherethe million reasons just wont fit fortomorrow is another dayof youanother excuse to falleven deeperdeeper in love with you
see the sunset behind the buildingwhere we used to talkon that rooftop you took and asked meif i would wait for youand i saidlet me think about it
you're trying to save the worldyou have to goyou have to fight for mepromise you would come straight homesafe to meand we'll get married onthis very rooftop where you gave this ringyes ill wait foreverforever ill wait for you
years gone by I’m by the phone booth stillwaiting for your callthey look they stare they stopthey ask medid your lover ever call for youlet me think about it
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The Good Vice has been invited to perform their
emotional and somewhat political love song,
Phone Booth, at various colleges and
universities across California and Arizona. They
have also released their own video montage to
help those who do not have loved ones in war
understand what they might be feeling.
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Units sold
Jan Feb Mar April May June Jul Aug Sep Oct Nov Dec2007
The Good Vice-Music Sales
Series1
The southern California duo though conceived in 2005, didn’t start
performing until late 2006. In 2007, they began to sell their original
songs through myspace.com. In Summer of 2007, the group was
soon receiving invitations across California. At these events and
thereafter, they were able to sell more songs and independently
produced CD’s mainly through the online platform.
Reasons to invest into The Good Vice
• Their unique and diverse artistic endeavors allow them to appeal towards various young
adults despite gender and ethnicity.
• Proper funding will allow The Good Vice to open up various channels increasing the
investors return on investment (ROI).
• In one year, they were able to sell original songs through one channel with a small
developed target audience. Funding the production of the music will increase fan base,
which will then lead to additional sales of artist products.
• The group encourages others to be artistically active and involved within their community.
• The duo is young, fresh, and unique, leaving room for artistic development and discovery.
• They already have small, yet significant deals with Apple regarding artist products.
• They also have exposure with major artists within the hip-hop scene, diversifying their
target audience with their dancing abilities and songwriting/performance skills.
www.myspace.com/thegoodvice