the good, the bad,

and the unbundled

Dr. Amy Collier Stanford University

@amcollier #edindice

disruption

Photo  Credit:  Esparta  via  Compfight  Cc  license:  CC-­‐BY-­‐ND  2.0  

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I'm not convinced that the plight of the artist has fundamentally changed much since the pre-internet era to the internet era,’ Robertson said. ‘Artists can go direct, but it also means that people have hundreds of thousands of choices. The benefit of going direct is offset by the sheer enormity of the internet.’ Easy distribution into digital channels creates a cacophony of music noise, making it harder for any artist or band to be heard.

Brad Hill, Engadget ”

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Bundling works to increase margin by tricking people into thinking that there is more value in a product or service than there actually is. There are two reasons bundling can do this: •  The complexity of the bundle reduces the

product’s transparency, impeding the consumers’ ability to do cost-benefit analysis

•  The bundle includes a lot of stuff you could use but don’t, i.e., ‘breakage’

Jose Ferreira, founder of Knewton ” “

unbundling

content   delivery  social networks  

accreditation  

testing  

research  

Henry  Brady,  UC  Berkeley    Rebundling  higher  educaGon:  A  criGcal  move  to  avoid  the  fate  of  the  newspaper  

MOOCs  

MOOCs   Higher education is now being disrupted; our MP3 is the massive open online course (or MOOC).

Clay Shirky....

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3 PROBLEMS

of Unbundling

1 The who, what, & How of Rebundling

Rebundling is what happens when the pieces that are created as a sector moves online become reintegrated into a new network model. It is most fundamentally a power shi". The current integrated higher education system is being pulled apart by a range of companies and startups... Unbundling is not the real story: the real issue is the rebundling and how power structures are re-architected. Going forward, rebundling will remove the university from the drivers seat and place the control into the re-integrated networks.

George Siemens, University of Texas at Arlington ” “

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2 Impacts on Teachers & Learners

unbundling

content   delivery  social networks  

accreditation  

testing  

research  

Henry  Brady,  UC  Berkeley    Rebundling  higher  educaGon:  A  criGcal  move  to  avoid  the  fate  of  the  newspaper  

u   u  u  u  u  

8  

The richness of faculty talent should be celebrated, not restricted .... Such a mosaic of talent, if acknowledged, would bring renewed vitality to higher learning and the nation.

Ernest Boyer, Scholarship Reconsidered

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3 The lost art

Of the university

   

“Explosion  of  Paint”  image  from  MarkChadwickArt  CC  BY  NC-­‐ND  2.0  

redesign

“Explosion  of  Paint”  image  from  MarkChadwickArt  CC  BY  NC-­‐ND  2.0  

amycol lier@stanford.edu @amcol lier