THE GOOD MEN COMICRoth and Lena

Steering Committee - 10 May 2012

• An A5-format booklet• Priority to images & minimalist text• Features the themes of the Good Men

campaign• Invites the readers to share with others• Encourages reflection & debate

WHAT IS THE BOOKLET?

WHAT ARE THE OBJECTIVES ?

• Mobilise the low-literate segment of the target through a visual material which is reader-friendly.

• Raise critical thinking and encourage debate on issues pertaining to violence against women and gender equality through graphic stories.

WHAT WAS THE PROCESS OF DEVELOPMENT?

• Five artists from PPS were trained on issues related to the campaign.

• The first draft of the comic was layout. • The first draft of the comic was pre-tested.• Results were circulated amongst the TWG for

comments.• Changes were included.

WHAT ARE THE NEXT STEPS?

• Approval by the SC• Printing at 10,000 copies• Distribution by development partners at the

time of the implementation of the social mobilisation interventions.

THANK YOU FOR YOUR ATTENTION