The Good Agency
-
Upload
university-of-sussex-careers-employability-centre -
Category
Career
-
view
841 -
download
0
description
Transcript of The Good Agency
![Page 1: The Good Agency](https://reader036.fdocuments.us/reader036/viewer/2022062704/555eccd6d8b42a74708b58cd/html5/thumbnails/1.jpg)
![Page 2: The Good Agency](https://reader036.fdocuments.us/reader036/viewer/2022062704/555eccd6d8b42a74708b58cd/html5/thumbnails/2.jpg)
Who we are.
Why we’re here.
What’s in it for you?
![Page 3: The Good Agency](https://reader036.fdocuments.us/reader036/viewer/2022062704/555eccd6d8b42a74708b58cd/html5/thumbnails/3.jpg)
There are 100 of us, based in Waterloo.
We’re experts in branding,
communications, corporate social responsibility, fundraising,
campaigning.
![Page 4: The Good Agency](https://reader036.fdocuments.us/reader036/viewer/2022062704/555eccd6d8b42a74708b58cd/html5/thumbnails/4.jpg)
Event creation and management
Advertising & Direct
Marketing
Digital and on line
PR
20 years experience of
values based marketing across business, Govt
and NGOs
Research & insight building
BrandPlanning
PartnershipsDevelopment
Experiential marketing
DesignData
planningand CRM
Some people call this
integration.
![Page 5: The Good Agency](https://reader036.fdocuments.us/reader036/viewer/2022062704/555eccd6d8b42a74708b58cd/html5/thumbnails/5.jpg)
Increasingly, people make decisions based on
values, not value
![Page 6: The Good Agency](https://reader036.fdocuments.us/reader036/viewer/2022062704/555eccd6d8b42a74708b58cd/html5/thumbnails/6.jpg)
We’re here to change the way people think, buy, give and behave.
For the better.
![Page 7: The Good Agency](https://reader036.fdocuments.us/reader036/viewer/2022062704/555eccd6d8b42a74708b58cd/html5/thumbnails/7.jpg)
Consumers
• Considered consumers not just ethical ones.
• ‘Share of good’
![Page 8: The Good Agency](https://reader036.fdocuments.us/reader036/viewer/2022062704/555eccd6d8b42a74708b58cd/html5/thumbnails/8.jpg)
Things we’re fixing:The
environment.Poverty.Cancer.
Animal welfare.Injustice.
Food.Teaching.Ill-health.
Sex.And arthritis.
![Page 9: The Good Agency](https://reader036.fdocuments.us/reader036/viewer/2022062704/555eccd6d8b42a74708b58cd/html5/thumbnails/9.jpg)
Who we’re fixing it with.
![Page 10: The Good Agency](https://reader036.fdocuments.us/reader036/viewer/2022062704/555eccd6d8b42a74708b58cd/html5/thumbnails/10.jpg)
We can offer you a rewarding experience.
(But not necessarily an easy one.)
![Page 11: The Good Agency](https://reader036.fdocuments.us/reader036/viewer/2022062704/555eccd6d8b42a74708b58cd/html5/thumbnails/11.jpg)
![Page 12: The Good Agency](https://reader036.fdocuments.us/reader036/viewer/2022062704/555eccd6d8b42a74708b58cd/html5/thumbnails/12.jpg)
![Page 13: The Good Agency](https://reader036.fdocuments.us/reader036/viewer/2022062704/555eccd6d8b42a74708b58cd/html5/thumbnails/13.jpg)
![Page 14: The Good Agency](https://reader036.fdocuments.us/reader036/viewer/2022062704/555eccd6d8b42a74708b58cd/html5/thumbnails/14.jpg)
![Page 15: The Good Agency](https://reader036.fdocuments.us/reader036/viewer/2022062704/555eccd6d8b42a74708b58cd/html5/thumbnails/15.jpg)
![Page 16: The Good Agency](https://reader036.fdocuments.us/reader036/viewer/2022062704/555eccd6d8b42a74708b58cd/html5/thumbnails/16.jpg)
• Community – big crowd
![Page 17: The Good Agency](https://reader036.fdocuments.us/reader036/viewer/2022062704/555eccd6d8b42a74708b58cd/html5/thumbnails/17.jpg)
• Small community
![Page 18: The Good Agency](https://reader036.fdocuments.us/reader036/viewer/2022062704/555eccd6d8b42a74708b58cd/html5/thumbnails/18.jpg)
![Page 19: The Good Agency](https://reader036.fdocuments.us/reader036/viewer/2022062704/555eccd6d8b42a74708b58cd/html5/thumbnails/19.jpg)
![Page 20: The Good Agency](https://reader036.fdocuments.us/reader036/viewer/2022062704/555eccd6d8b42a74708b58cd/html5/thumbnails/20.jpg)
![Page 21: The Good Agency](https://reader036.fdocuments.us/reader036/viewer/2022062704/555eccd6d8b42a74708b58cd/html5/thumbnails/21.jpg)
![Page 22: The Good Agency](https://reader036.fdocuments.us/reader036/viewer/2022062704/555eccd6d8b42a74708b58cd/html5/thumbnails/22.jpg)
Flickr
![Page 23: The Good Agency](https://reader036.fdocuments.us/reader036/viewer/2022062704/555eccd6d8b42a74708b58cd/html5/thumbnails/23.jpg)
![Page 24: The Good Agency](https://reader036.fdocuments.us/reader036/viewer/2022062704/555eccd6d8b42a74708b58cd/html5/thumbnails/24.jpg)
![Page 25: The Good Agency](https://reader036.fdocuments.us/reader036/viewer/2022062704/555eccd6d8b42a74708b58cd/html5/thumbnails/25.jpg)
![Page 26: The Good Agency](https://reader036.fdocuments.us/reader036/viewer/2022062704/555eccd6d8b42a74708b58cd/html5/thumbnails/26.jpg)
![Page 28: The Good Agency](https://reader036.fdocuments.us/reader036/viewer/2022062704/555eccd6d8b42a74708b58cd/html5/thumbnails/28.jpg)