The Golden

Opportunity

Retailers Are

Missing

This Holiday

Season (and why it’s not too

late to start)

The holidays

are all about

making

spirits

bright…

And ugly sweaters.

BUT for

retailers it’s

about jingling

some bells.

Some cash register bells that is.

However far too

many retailers

are not doing

the one thing…

That could make their

registers sing like a…

In a…

And it ALL

comes to down

to four simple

words.

Engage

Empower

Brand

Ambassadors

W

H

Y

?

These are retailers’

most devoted,

passionate, loyal

and VOCAL

customers.

They will

gladly tell

their friends

& family all

about your

brand.

And when they do…

those same friends

& family pay

attention to what

they have to say.

Be it trust or

influence consumers rely,

and most importantly take action

based on the recommendations

they receive from people they

know.

Especially if it is

from one woman to

another…

W

H

Y

?

"...there’s no one a woman trusts more for

advice, recommendations and guidance than

another woman in her circle.”

– Lisa Stone, CEO, BlogHer, a leading news, entertainment and information network for women online

And one more

teeny, tiny reason…

Women

account for

85% of all

consumer

purchases including everything from

autos to health care *she-conomy.com

So what’s a

retailer to

do?

Offer your brand

ambassadors specials,

exclusive deals – anything to

get them speaking about and

sharing news and

information on your brand

with their friends and family.

Oh, lest you

think it’s too

late for THIS

holiday

season,

consider

this:

With roughly three weeks until

Christmas in 2012, 36 percent*

of gift givers—66 million

Americans—hadn't begun

shopping. In fact, most people

had more than half their shopping

left to do.

*Consumer Reports

So don’t just sit there…

go forth and engage and

empower your brand

ambassadors today.

Thank you for your time…

Questions, please Tweet me

@steveolenski or email me

steveolenski@yahoo.com

Named one of the Top 100 Influencers In

Social Media (#41) by Social Technology

Review and a Top 50 Social Media Blogger by

Kred, Steve Olenski is a senior creative

content strategist at Responsys, a leading

marketing cloud software and services

company. He is a also a member of the

Editorial Board for the Journal of Digital &

Social Media Marketing and co-author of the

book StumbleUpon For Dummies.