The Goal Is ClearA Transformative Partnership to Conserve Water

Saving Our Water: The Power of PartnershipTo protect the world’s natural resources, we need to take collective action.

When it comes to big issues such as safeguarding our global water supply,

no individual sector—whether government, NGO, or business—

can make as big a difference alone as we can by working together.

Recognizing this, WWF and The Coca-Cola Company

have embarked on a transformative partnership to

conserve freshwater resources around the world.

Why focus on water?

Water is critical to sustaining nature,

communities and businesses. Yet, today our

water resources are in serious danger:

More than 1 billion people lack

access to safe drinking water.

Degradation of freshwater habitats threatens

thousands of animals that could be lost forever.

Climate change is predicted to exacerbate

the world’s water challenges, leading to

droughts, rising sea levels and floods.

We need to take immediate action to protect

this precious, life-sustaining resource.

Leading the way for water conservation

Addressing global water challenges

is of critical importance to both WWF

and The Coca-Cola Company.

As a leading global environmental organization,

WWF’s mission is the conservation of nature

and the protection of natural resources for

people and wildlife across the globe.

As the largest non-alcoholic beverage producer

in the world, The Coca-Cola Company, along

with its bottling partners, uses water as the

main ingredient in every product it makes.

Combining our expertise, skills and influence,

we will set and meet wide-reaching goals

to help save the Earth’s freshwater.

WWF and The Coca-Cola Company are working together to

Conserve some of the world’s most important freshwater basins

Improve water efficiency within the company’s operations

Reduce the company’s carbon emissions

Promote sustainable agriculture

Inspire a global movement to conserve water

Five goals to address global water challengesPoorly planned development, deforestation,

agricultural expansion, overfishing and climate

change all threaten the world’s water supply.

However, if we can manage our water resources

properly, there will be enough water to meet

personal, agricultural and industrial needs.

To help ensure this is the case, WWF and The

Coca-Cola Company are working with employees,

bottling partners, communities and governments

to promote water stewardship and conservation

in seven of the world’s most important freshwater

basins: the Yangtze, Mekong, Danube, and

Rio Grande/Rio Bravo rivers; Lake Niassa; the

Mesoamerican Reef catchments; and the rivers

and streams of the southeastern United States.

Conserve some of the most important freshwater basins

In this resource-constrained world, businesses

that want to operate successfully will need to

find ways to achieve growth while using natural

resources—including water—more efficiently.

Working with WWF, The Coca-Cola Company and

its bottling partners have a goal to improve water

efficiency 20 percent by 2012. By the time we

reach 2012, this is expected to save up to 50 million

liters of water use annually—that’s the equivalent

of 20,000 Olympic-size swimming pools.

Improve water efficiency

Climate change is predicted to have a profound

impact on the world’s rainfall patterns, sea levels,

river flows and freshwater reserves. Reducing

carbon dioxide emissions is critical to lessening

these and other impacts of climate change.

Through WWF’s Climate Savers program, The

Coca-Cola Company and its bottling partners have a

goal to stabilize carbon emissions in manufacturing

operations worldwide and make a 5 percent absolute

emissions reduction in developed countries by 2015.

This is expected to prevent the release of more

than 2 million metric tons of CO2—an equivalent in

climate benefit to planting 600,000 acres of trees.

Reduce carbon emissions

Agriculture uses 70 percent of the world’s

water supply, so sustainable management

of crop production is fundamental to

protecting that supply.

Our partnership promotes sustainable agriculture

throughout the supply chains of The Coca-Cola

Company and its bottling partners. Partnership

efforts are focused on the sustainable production

of sugarcane, oranges and corn.

Promote sustainable agriculture

WWF and The Coca-Cola Company are working

together to help address the global water crisis

through collaboration and partnership.

We know we are not alone in wanting to conserve

our valuable freshwater for generations to come,

or in our desire to create sustainable business

models to bring nature and industry into balance.

We hope our collaboration will inspire a larger

global movement of freshwater conservation.

Do you have skills and leadership to contribute?

We encourage you to think about how you can partner

to protect our freshwater and other natural resources.

We can all achieve more working

together than working alone.

Inspire a global movement to conserve water

Photo CreditsCover: Water drop splashing into blue water. © Frank Parhizgar / WWF-CanadaInside Cover: Danube channel to delta. Wilkowo, Ukraine. © Anton Vorauer / WWF-CanonPage 1: Tursiops truncatus, bottle-nosed dolphin. Roatan, Bahia Islands, Mesoamerican Reef. © Chris Martin Bahr / WWF-CanonPage 2: Children’s feet splashing in the water. © Frank Parhizgar / WWF-CanadaPage 3 (top): Rana dalmatina, agile frog. Danube River, Calarasi-Raul Island, Romania. © Anton Vorauer / WWF-CanonPage 3 (bottom): Tribal women collect water from the Serepok River in the Lower Mekong River Basin. © Elizabeth Kemf / WWF-Canon

Page 4: Girl carrying water from the Serepok River in the Lower Mekong River Basin.© Elizabeth Kemf / WWF-CanonPage 5: Grus antigone, sarus crane. Mekong region, SE Asia. © Martin Harvey / WWF-CanonPage 6: Regelsbrunner Au (floodplain), Danube River. © Michèle Dépraz / WWF-CanonPage 7: Stream in Great Smoky Mountains National Park, N.C. Southeast Rivers and Streams of the United States. © ElizabethKemf / WWF-CanonPage 8: Rinsing beverage packages with ionized air to reduce water use. © Walter SmithPage 9: Wind turbines. © Michel Gunther / WWF-CanonPage 10: Sugarcane. © Martin Harvey / WWF-CanonPage 11: Fisherman at sunset on the flooded Dongting Lake. Hunan Province, China. © Michel Gunther / WWF-Canon

To learn more about our partnership: worldwildlife.org/water/cocacolawwf.thecoca-colacompany.com

To find out how to build a collaborative partnership: worldwildlife.org/business

Water sustains us. Conservation unites us. worldwildlife.org/water/cocacolawwf.thecoca-colacompany.com