"Never before has menstruation been depicted with such beauty

and sensitivity." - The Alternative

The Beauty of Red

MyPromoVideos + Menstrupedia

- A Goa Project Collaboration

The Background

Aditi – Founder, Menstrupedia Vimida – Script Writer, MyPromoVideos

Saravanan – Animator, MyPromoVideos

A Completely Free Video was done by

MyPromoVideos and released on its 4th

Anniversary

“09-09-2013”

Results within 5 months

Screening at Schools

Facebook comment from a random person

Heyyy Anil,

Smile and Inspiration is like conjunctivitis!! It just spreads!!

I showed your video "The Beauty Of Red" to some students of MDI,

Gurgaon. They got inspired and have undertaken the educational

project to spread awareness about Menstruation Myths.

Great job man! Keep vibrating.

“ Change of Mindset in 2 minutes “

Stats

• 20,000 views on Facebook

• Over 12,500 views on Youtube

• 2000 views on the translated videos.

• Bounce rate improved from about 39.73% to 35.21%.

• Average time that people used to spend on home page

improved from 1 minute and 31 seconds to 1 minute and

37 seconds.

Menstrupedia Now

• Finalists for the prestigious Sankalp Award,

the highest recognition in Social

Entrepreneurship

• Aditi from Menstrupedia was selected as

one among the “Forbes 30 under 30” list .

Mypromovideos Now

• Brand Awareness has increased

throughout the nation and helped in

building our fan base.

• Released a new video about “Is Hindi our

National Language” as a part of our

campaign “Know about India” and it is

getting viral.

Thanks to

For Making “The Beauty of Red” Happen