THE GO! SYSTEMBY: 2K2CV

Katrina Atienza, Vania Ho, Kai Yu Hsu, Calvin Kong & Camille Ramsingh

TEAMMember Roles

Katrina Atienza Researcher, cameraman, sales pitch and powerpoint organizer

Vania Ho Interviewer, market researcher, powerpoint and model designer

Kai Yu Hsu Concept designer, graphic designer

Calvin Kong Concept director, requirements researcher

Camille Ramsingh Editor, background researcher

INTRODUCTIONGo! System. Shopping on the GO!

No current system available in the current market

LOCATION Grocery shops without any self-service

facilities No frills, Wal-Mart, Sobeys…

MOTIVATIONS Facilitate better shopping experience Less time consuming shopping process

COMPETITION Express line Self check out

METHODOLOGY Dynamic group of members Origin of idea:

Ways to minimize congestion in everyday life Focus on the user and the user’s needs Brainstorm: to improve school & library system,

onto improving the shopping experience A contactless smart card

Uniqueness Cash/credit cards not needed Exit terminal sensors

TARGET AUDIENCE Primary user

Females Age range: 30-50 years old Working and married Values time

Secondary user University/College students Values efficiency

DESIGN – REQUIREMENTS GATHERING Smart cards + sensor + RFID technology +

touch screen + exit terminal sensors

Card Capacity & Conditions Maximum top up value: $200 Canadian Top up at the cash register or on the website Refundable fees: $20 after 30 days

DESIGN - PROTOTYPE

- Initial Interface - - Sequence of steps -

DESIGN- Final Outcome -

DESIGN- Final Outcome -

DESIGN – USER RESPONSE

http://www.youtube.com/user/2K2CV Interview with Mike Billard (grocery manager, No

frills)

Testing 10 baskets 5 carts 1 exit terminal 10 GO cards (value of each: $10)

LIMITATIONS During

Bulk reading System failure

Regarding what the group did Users bring their own bags

In the Future Sponsors/Expenses Theft

CONCLUSIONS Our goal

Focus on the user and the user’s needs Take out the hustle & bustle of line-ups Turn the user into their own cashier and check-

out Make the shopping experience of our users a

more positive and stress-free situation

FUTURE WORK Why implement:

Efficiency Decrease congestion of busy lifestyle

Needs to facilitate the system: Customer satisfaction Sponsors/funding

Future considerations: Better security system Anti-theft system Top up value of smart cards – Register + Website

GO! SYSTEM. SHOPPING ON THE GO!