The GlobalGiving Accelerator...Crowdfunding Campaign and at least 5 prospective fundraising...
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The GlobalGiving Accelerator Session 2: Network Mapping + Advocates Session #2: Network Mapping + Advocates
Transcript of The GlobalGiving Accelerator...Crowdfunding Campaign and at least 5 prospective fundraising...
The GlobalGiving AcceleratorSession 2: Network Mapping + Advocates
Session #2: Network Mapping + Advocates
AgendaIntroduction
Map your Network
Network Outreach
Prepare your Advocates
Next Steps and Wrap-Up
Webinar Facilitators
Kelly Wilson
Program Associate
Andrew Denu
Program Fellow
Accelerator Training Program
Session #1: SMART Goals + Creating A Project
February 26th at 10:00am EST
Session #2: Network Mapping + Advocates
February 27th at 10:00am EST
Session #3: Storytelling + Calendar Planning
February 28th at 10:00am EST
Session #4: Social Media + Email Strategy
March 1st at 10:00am EST
www.globalgiving.org/acceleratorhub
O B J E C T I V E S
1. Complete a network map for your organization
2. Identify fundraising advocates within your network
3. Prepare your Fundraising Advocate Toolkit
Announcements
Blissful Experience 2 min
Weekly Update Nicola 15 min
Other Update Kevin 10 min
Presentation Courtney 20 min
Other Update Donna 10 min
Presentation Phil 20 min
Calling in? 202.330.4040 or bluejeans.com/2023304040
AgendaIntroduction
Map your Network
Network Outreach
Prepare your Advocates
Next Steps and Wrap-Up
A group or system of interconnected people
Network
A visualization of your connections in an
effort to grow your base of supporters
Network Mapping
23%
Peer-to-Peer (P2P) giving accounts for
of online donations
• Enhance visibility for your organization
• Increase the number of donors to your organization
• Identify fundraising advocates
Why Map Your Network?
“A network mapping exercise is a must for every fundraising campaign. The network can be office contacts, previous donors, club members, college and school mates, friends and family etc.”
Project Leader for ICA Nepal
(Hint: It’s MORE than you think!)
Identify Who Is in Your Network
(And everyone’s will look different!)
• Staff, interns, volunteers, and board members (past + present)
• Existing donors and supporters
• Professional contacts
• Beneficiaries/constituents
• Family, friends, and neighbors
• Sports team
Who Is in Your Network?
A. Make a list of the networks to which you belong.
B. Within each network, write down the names of the
core members.
C. Star the network members who could serve as “fundraising
advocates” for your organization.
Map Your Network
• Are interested in your projects and/or the issues that you affect
• Are able to serve as strong brand ambassadors
• Will speak positively about your organization
• Have large networks of their own
• Have time to commit and a willingness to help
Fundraising advocates are people who…
• Strengthen and expand organization’s donor network
• Create buy-in opportunities for donors
• Help donors feel that they have a powerful impact + have
influence over the direction of the organization
Why Engage Fundraising Advocates?
Announcements
Blissful Experience 2 min
Weekly Update Nicola 15 min
Other Update Kevin 10 min
Presentation Courtney 20 min
Other Update Donna 10 min
Presentation Phil 20 min
Calling in? 202.330.4040 or bluejeans.com/2023304040
AgendaIntroduction
1. Map your Network
2. Network Outreach
3. Prepare your Advocates
Words from past Accelerators
Next Steps and Wrap-Up
“After you have listed all, write down what type of supporter they will be…. Remember just because someone cannot donate big bucks doesn’t mean they cannot play an imperative role in your campaign.”
Hannah Sklar, Creamos Project LeaderAccelerator Project: $17,887 from 226 Donors
PHASE I: ADVOCATE OUTREACH
PHASE II: DONOR OUTREACH
“Make sure your advocates and your networks are fully engaged in the effort and in place well in advance of the launch.”
Project Leader for Vision Health International$10,560 from 77 donors
• Phone call
• In-person meeting
• Post It note
How Will You Approach Your Network?
• How will you make each individual feel invested in being
an advocate?
• What questions might they have for you?
• What resources and tools will they need?
Draft Your Request and Pitch
Announcements
Blissful Experience 2 min
Weekly Update Nicola 15 min
Other Update Kevin 10 min
Presentation Courtney 20 min
Other Update Donna 10 min
Presentation Phil 20 min
Calling in? 202.330.4040 or bluejeans.com/2023304040
AgendaIntroduction
Map your Network
Network Outreach
Prepare your Advocates
Next Steps and Wrap-Up
Work with each advocate to:
1. Set specific fundraising SMART goals
2. Map out prospective donors in their network
3. Create an outreach strategy
Send friendly reminders
Ensure accessibility to respond to questions and concerns
Thank your advocate early and often
Provide Tailored Support
• Talking points, key messages, and calls to action
• Email templates
• Sample Tweets and Facebook posts
• Handouts, fact sheets, and FAQs
• Blogs to which they can refer
Make it fun and easy!
Ask people to SHARE your page
Personalized fundraising
Announcements
Blissful Experience 2 min
Weekly Update Nicola 15 min
Other Update Kevin 10 min
Presentation Courtney 20 min
Other Update Donna 10 min
Presentation Phil 20 min
Calling in? 202.330.4040 or bluejeans.com/2023304040
AgendaIntroduction
Map your Network
Engage your Network
Prepare your Advocates
Next Steps and Wrap-Up
We reward organizations for listening, acting, and learning!
N E X T S T E P S
Map your network and identify at least 25 prospective donors for your Accelerator
Crowdfunding Campaign and at least 5 prospective fundraising advocates who can
promote your project to their network.
1. Log in to your GG Rewards Dashboard
2. Find the GG Rewards Cycle for this webinar
3. Earn 2 points by typing in how you plan to recruit your fundraising advocates under
Step 2 (Act)
4. After you have contacted your advocates, earn 3 points by telling us what you
learned from this experience under Step 3 (Learn).
Need help? Email us at [email protected].
Homework Assignment #3 (continued)
• Add screen steps for completing cycle
Available 24 hours after viewing webinar
How to start the Accelerator right:
• Attend Accelerator training
• Submit your project by THIS FRIDAY
• Visit the Accelerator Hub
• Join us on Facebook!
• Fill out the pre-Accelerator survey
Customer Service Questions
• Organizational/Project Questions: [email protected]
• Donor Troubles: [email protected]
Accelerator Training Program
Session #1: SMART Goals + Project Tips
February 26th at 10:00am EST
Session #2: Network Mapping + Advocates
February 27th at 10:00am EST
Session #3: Storytelling + Calendar Planning
February 28th at 10:00am EST
Session #4: Social Media + Email Strategy
March 1st at 10:00am EST
Accelerator Crowdfunding Campaign
Start Time
March 12th at 00:00:01 EDT
Bonus Day
March 21st from 00:00:01-23:59:59 EDT
End Time
March 30th at 23:59:59 EDT
Funds Disbursed
Late April
www.globalgiving.org/acceleratorhub
thank you
