The Global Shift to Android
Transcript of The Global Shift to Android
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LMB Cdiifc} ls }of mfaeim bfifpe}ldiml~lsldi dn Li}fpie}ldieg Me}e Bpdvz/LMB,' }of rdpgms gepbfs} }fcoidgdb|afmle cdazei|)
Fs}e`glsofm li 0::6' l} v}lglsfs eccfss}d 36 alggldi `vslifss mfclsldi aehfps
mf}elgs }d vil}f }fcoidgdb| aephf}fpsrl}o pfgf~ei} }epbf}s npda ei| cdvi}p| li}of rdpgm)
Cdaal}}fm }d fibeblib e mlszepe}fbgd`eg L] evmlficf rl}o }pvg| gdceglsfmafsseblib' LMB Cdiifc} egsd zv`glsofsaephf} szfclnlc }odvbo} gfemfpsolzzezfps di `foegn dn l}s cglfi}s' eimzpdmvcfs pfsfepco ndp @0@ aephf}fpsrdpgmrlmf)
]of Bgd`eg Soln} ]d Eimpdlm 0:50
Lindbpezolc Svaaep|
Li}pdmvc}ldi
]e`gf} Drifpsolz
Eimpdlm Vsfps
Eimpdlm Adafi}va
]of @v|lib C|cgf
]e`gf} Nvic}ldiegl}|
Rdph . Gflsvpf
Enp lce . Esle
Idp}o Eafplce . Fvpdzf
Cdicgvsldi
]of Bgd`eg Soln} ]d Eimpdlm;
@vslifss . L] Zpdnfssldiegs
E svp~f| cdimvc}fm `| LMB Cdiifc} ! Kvif 5=}o 0:50
Lindbpezolc
]of Bgd`eg Soln} ]d Eimpdlm 0:50
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LMB Cdiifc} ls }of mfaeim bfifpe}ldiml~lsldi dn Li}fpie}ldieg Me}e Bpdvz/LMB,' }of rdpgms gepbfs} }fcoidgdb|afmle cdazei|)
Fs}e`glsofm li 0::6' l} v}lglsfs eccfss}d 36 alggldi `vslifss mfclsldi aehfps
mf}elgs }d vil}f }fcoidgdb| aephf}fpsrl}o pfgf~ei} }epbf}s npda ei| cdvi}p| li}of rdpgm)
Cdaal}}fm }d fibeblib e mlszepe}fbgd`eg L] evmlficf rl}o }pvg| gdceglsfmafsseblib' LMB Cdiifc} egsd zv`glsofsaephf} szfclnlc }odvbo} gfemfpsolzzezfps di `foegn dn l}s cglfi}s' eimzpdmvcfs pfsfepco ndp @0@ aephf}fpsrdpgmrlmf)
]of Bgd`eg Soln} ]d Eimpdlm 0:50
Lindbpezolc Svaaep|
Li}pdmvc}ldi
]e`gf} Drifpsolz
Eimpdlm Vsfps
Eimpdlm Adafi}va
]of @v|lib C|cgf
]e`gf} Nvic}ldiegl}|
Rdph . Gflsvpf
Enp lce . Esle
Idp}o Eafplce . Fvpdzf
Cdicgvsldi
3:)5& 0&
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LMB Cdiifc} ls }of mfaeim bfifpe}ldiml~lsldi dn Li}fpie}ldieg Me}e Bpdvz/LMB,' }of rdpgms gepbfs} }fcoidgdb|afmle cdazei|)
Fs}e`glsofm li 0::6' l} v}lglsfs eccfss}d 36 alggldi `vslifss mfclsldi aehfps
mf}elgs }d vil}f }fcoidgdb| aephf}fpsrl}o pfgf~ei} }epbf}s npda ei| cdvi}p| li}of rdpgm)
Cdaal}}fm }d fibeblib e mlszepe}fbgd`eg L] evmlficf rl}o }pvg| gdceglsfmafsseblib' LMB Cdiifc} egsd zv`glsofsaephf} szfclnlc }odvbo} gfemfpsolzzezfps di `foegn dn l}s cglfi}s' eimzpdmvcfs pfsfepco ndp @0@ aephf}fpsrdpgmrlmf)
]of Bgd`eg Soln} ]d Eimpdlm 0:50
Lindbpezolc Svaaep|
Li}pdmvc}ldi
]e`gf} Drifpsolz
Eimpdlm Vsfps
Eimpdlm Adafi}va
]of @v|lib C|cgf
]e`gf} Nvic}ldiegl}|
Rdph . Gflsvpf
Enp lce . Esle
Idp}o Eafplce . Fvpdzf
Cdicgvsldi
mfzep}afi}s) \f} ofpf' }dd' e nvp}ofp pf`egeiclib }drepm Eimpdlm sffas
}d `f dccvpplib) =, Bddbgfs rlimdr dn dzzdp}vil}| ndp l}s Eimpdlm }e`gf} ls cgdslib nes}' ]of Bvepmlei' 5>}o Ezplg
0:50
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eieg|s} nlpa }d svbbfs} }oe} Ezzgf rlgg cdi}livf }d sl} cdandp}e`g| di
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http://thenextweb.com/apple/2011/07/21/apples-ipad-remains-dominant-as-windows-tablets-outsell-the-playbook/http://thenextweb.com/apple/2011/07/21/apples-ipad-remains-dominant-as-windows-tablets-outsell-the-playbook/http://thenextweb.com/apple/2011/07/21/apples-ipad-remains-dominant-as-windows-tablets-outsell-the-playbook/http://thenextweb.com/apple/2011/07/21/apples-ipad-remains-dominant-as-windows-tablets-outsell-the-playbook/http://thenextweb.com/apple/2011/07/21/apples-ipad-remains-dominant-as-windows-tablets-outsell-the-playbook/http://thenextweb.com/apple/2011/07/21/apples-ipad-remains-dominant-as-windows-tablets-outsell-the-playbook/http://www.readwriteweb.com/mobile/2012/05/amazons-kindle-fire-sales-fizzle-in-2012-market-share-slips-to-third.phphttp://www.readwriteweb.com/mobile/2012/05/amazons-kindle-fire-sales-fizzle-in-2012-market-share-slips-to-third.phphttp://www.idc.com/getdoc.jsp?containerId=prUS23466712http://www.idc.com/getdoc.jsp?containerId=prUS23466712http://www.guardian.co.uk/technology/2012/apr/25/tablet-pc-market-analysishttp://www.guardian.co.uk/technology/2012/apr/25/tablet-pc-market-analysishttp://www.guardian.co.uk/technology/2011/sep/22/tablet-forecast-gartner-ipad?INTCMP=ILCNETTXT3487http://www.guardian.co.uk/technology/2011/sep/22/tablet-forecast-gartner-ipad?INTCMP=ILCNETTXT3487http://www.guardian.co.uk/technology/blog/2012/apr/16/tablets-ipad-windows-google-android?INTCMP=ILCNETTXT3487http://www.guardian.co.uk/technology/blog/2012/apr/16/tablets-ipad-windows-google-android?INTCMP=ILCNETTXT3487http://www.guardian.co.uk/technology/blog/2012/apr/16/tablets-ipad-windows-google-android?INTCMP=ILCNETTXT3487http://www.guardian.co.uk/technology/blog/2012/apr/16/tablets-ipad-windows-google-android?INTCMP=ILCNETTXT3487http://www.guardian.co.uk/technology/2011/sep/22/tablet-forecast-gartner-ipad?INTCMP=ILCNETTXT3487http://www.guardian.co.uk/technology/2011/sep/22/tablet-forecast-gartner-ipad?INTCMP=ILCNETTXT3487http://www.guardian.co.uk/technology/2012/apr/25/tablet-pc-market-analysishttp://www.guardian.co.uk/technology/2012/apr/25/tablet-pc-market-analysishttp://www.idc.com/getdoc.jsp?containerId=prUS23466712http://www.idc.com/getdoc.jsp?containerId=prUS23466712http://www.readwriteweb.com/mobile/2012/05/amazons-kindle-fire-sales-fizzle-in-2012-market-share-slips-to-third.phphttp://www.readwriteweb.com/mobile/2012/05/amazons-kindle-fire-sales-fizzle-in-2012-market-share-slips-to-third.phphttp://thenextweb.com/apple/2011/07/21/apples-ipad-remains-dominant-as-windows-tablets-outsell-the-playbook/http://thenextweb.com/apple/2011/07/21/apples-ipad-remains-dominant-as-windows-tablets-outsell-the-playbook/http://thenextweb.com/apple/2011/07/21/apples-ipad-remains-dominant-as-windows-tablets-outsell-the-playbook/http://thenextweb.com/apple/2011/07/21/apples-ipad-remains-dominant-as-windows-tablets-outsell-the-playbook/http://thenextweb.com/apple/2011/07/21/apples-ipad-remains-dominant-as-windows-tablets-outsell-the-playbook/http://thenextweb.com/apple/2011/07/21/apples-ipad-remains-dominant-as-windows-tablets-outsell-the-playbook/ -
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LMB Cdiifc} ls }of mfaeim bfifpe}ldiml~lsldi dn Li}fpie}ldieg Me}e Bpdvz/LMB,' }of rdpgms gepbfs} }fcoidgdb|afmle cdazei|)
Fs}e`glsofm li 0::6' l} v}lglsfs eccfss}d 36 alggldi `vslifss mfclsldi aehfps
mf}elgs }d vil}f }fcoidgdb| aephf}fpsrl}o pfgf~ei} }epbf}s npda ei| cdvi}p| li}of rdpgm)
Cdaal}}fm }d fibeblib e mlszepe}fbgd`eg L] evmlficf rl}o }pvg| gdceglsfmafsseblib' LMB Cdiifc} egsd zv`glsofsaephf} szfclnlc }odvbo} gfemfpsolzzezfps di `foegn dn l}s cglfi}s' eimzpdmvcfs pfsfepco ndp @0@ aephf}fpsrdpgmrlmf)
]of Bgd`eg Soln} ]d Eimpdlm 0:50
Lindbpezolc Svaaep|
Li}pdmvc}ldi
]e`gf} Drifpsolz
Eimpdlm Vsfps
Eimpdlm Adafi}va
]of @v|lib C|cgf
]e`gf} Nvic}ldiegl}|
Rdph . Gflsvpf
Enp lce . Esle
Idp}o Eafplce . Fvpdzf
Cdicgvsldi2?)6&
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}oflp ~lfr dn }of rdpgm) Ndp }fis dn alggldis dn cdpzdpe}f zpdnfssldiegs
rdpgmrlmf' }e`gf}s oe~f `fcdaf e }ddg dn codlcf' vsfm ndp `d}o rdph eim
zge|)
Vsebf ls rlmfszpfem eim fi}pficofm; d~fpegg' 25)5& dn pfszdimfi}s dri e
}e`gf} !! e nep olbofp zpdzdp}ldi }oei eadib }of bfifpeg zdzvge}ldi) 2=& dn
`vslifss zpdnfssldiegs eim >
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LMB Cdiifc} ls }of mfaeim bfifpe}ldiml~lsldi dn Li}fpie}ldieg Me}e Bpdvz/LMB,' }of rdpgms gepbfs} }fcoidgdb|afmle cdazei|)
Fs}e`glsofm li 0::6' l} v}lglsfs eccfss}d 36 alggldi `vslifss mfclsldi aehfps
mf}elgs }d vil}f }fcoidgdb| aephf}fpsrl}o pfgf~ei} }epbf}s npda ei| cdvi}p| li}of rdpgm)
Cdaal}}fm }d fibeblib e mlszepe}fbgd`eg L] evmlficf rl}o }pvg| gdceglsfmafsseblib' LMB Cdiifc} egsd zv`glsofsaephf} szfclnlc }odvbo} gfemfpsolzzezfps di `foegn dn l}s cglfi}s' eimzpdmvcfs pfsfepco ndp @0@ aephf}fpsrdpgmrlmf)
]of Bgd`eg Soln} ]d Eimpdlm 0:50
Lindbpezolc Svaaep|
Li}pdmvc}ldi
]e`gf} Drifpsolz
Eimpdlm Vsfps
Eimpdlm Adafi}va
]of @v|lib C|cgf
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Rdph . Gflsvpf
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LMB Cdiifc} ls }of mfaeim bfifpe}ldiml~lsldi dn Li}fpie}ldieg Me}e Bpdvz/LMB,' }of rdpgms gepbfs} }fcoidgdb|afmle cdazei|)
Fs}e`glsofm li 0::6' l} v}lglsfs eccfss}d 36 alggldi `vslifss mfclsldi aehfps
mf}elgs }d vil}f }fcoidgdb| aephf}fpsrl}o pfgf~ei} }epbf}s npda ei| cdvi}p| li}of rdpgm)
Cdaal}}fm }d fibeblib e mlszepe}fbgd`eg L] evmlficf rl}o }pvg| gdceglsfmafsseblib' LMB Cdiifc} egsd zv`glsofsaephf} szfclnlc }odvbo} gfemfpsolzzezfps di `foegn dn l}s cglfi}s' eimzpdmvcfs pfsfepco ndp @0@ aephf}fpsrdpgmrlmf)
]of Bgd`eg Soln} ]d Eimpdlm 0:50
Lindbpezolc Svaaep|
Li}pdmvc}ldi
]e`gf} Drifpsolz
Eimpdlm Vsfps
Eimpdlm Adafi}va
]of @v|lib C|cgf
]e`gf} Nvic}ldiegl}|
Rdph . Gflsvpf
Enp lce . Esle
Idp}o Eafplce . Fvpdzf
Cdicgvsldi
@vslifss; cvppfi} drifps
L]; cvppfi} drifps
Ads} dn }odsf rod mdi} |f} dri e }e`gf} rlgg coddsf Eimpdlm
Idi!drifps v|lib li}fi}ldis
Idi!drifps v|lib li}fi}ldis
lDS; 6
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LMB Cdiifc} ls }of mfaeim bfifpe}ldiml~lsldi dn Li}fpie}ldieg Me}e Bpdvz/LMB,' }of rdpgms gepbfs} }fcoidgdb|afmle cdazei|)
Fs}e`glsofm li 0::6' l} v}lglsfs eccfss}d 36 alggldi `vslifss mfclsldi aehfps
mf}elgs }d vil}f }fcoidgdb| aephf}fpsrl}o pfgf~ei} }epbf}s npda ei| cdvi}p| li}of rdpgm)
Cdaal}}fm }d fibeblib e mlszepe}fbgd`eg L] evmlficf rl}o }pvg| gdceglsfmafsseblib' LMB Cdiifc} egsd zv`glsofsaephf} szfclnlc }odvbo} gfemfpsolzzezfps di `foegn dn l}s cglfi}s' eimzpdmvcfs pfsfepco ndp @0@ aephf}fpsrdpgmrlmf)
]of Bgd`eg Soln} ]d Eimpdlm 0:50
Lindbpezolc Svaaep|
Li}pdmvc}ldi
]e`gf} Drifpsolz
Eimpdlm Vsfps
Eimpdlm Adafi}va
]of @v|lib C|cgf
]e`gf} Nvic}ldiegl}|
Rdph . Gflsvpf
Enp lce . Esle
Idp}o Eafplce . Fvpdzf
Cdicgvsldi
Lindbpezolc
]odsf rod dri e }e`gf} se| }oe} nvic}ldiegl}| mpd~f }oflp zvpcoesf mfclsldie`d~f ei|}olib fgsf) ]ols ls fuvegg| }pvf dn lZem drifps /26& dn lZemvsfps se| }oe} `peim pfzv}e}ldi ls' dp res' lazdp}ei} dp ~fp| lazdp}ei} li}oflp `v|lib mfclsldi) Dig| 65& dn Eimpdlm }e`gf} drifps cdicvp)
]ofpfs e slalgep szgl} d~fp }of lazdp}eicf dn odr bddm }of mf~lcf gddhs) >?&dn lZem vsfps se| ezzfepeicf ls' dp res' ~fp| lazdp}ei} dp lazdp}ei} li}oflp zvpcoesf mfclsldi) Dig| 66& dn Eimpdlm }e`gf} vsfps ebpff)
Odrf~fp' Eimpdlm }e`gf} vsfps epf adpf zplcf sfisl}l~f }oei lZem vsfps) Dig|35& dn lZem drifps mfscpl`fm zplcf es e ~fp| lazdp}ei} cdislmfpe}ldi) @|cdi}pes}' =3& dn Eimpdlm }e`gf} drifps mfscpl`fm zplcf es ~fp| lazdp}ei})
Rf eshfm }of seaf uvfs}ldis dn pfszdimfi}s li}fimlib}d `v| fl}ofp ei lZemdp ei Eimpdlm }e`gf}) @| cdazeplsdi rl}o }odsf rod egpfem| dri ei Eimpdlm}e`gf}' pfszdimfi}s li}fimlib }d zvpcoesf ei Eimpdlm }e`gf} ezzfep }d `f;
adpf cdicfpifm e`dv} nvic}ldiegl}|
adpf cdicfpifm e`dv} zplcf
slalgepg| cdicfpifm e`dv} `peim pfzv}e}ldi eim mf~lcf ezzfepeicf
gfss cdicfpifm e`dv} }of e~elge`lgl}| dn cfp}eli ezzs
Li }of cesf dn }odsf li}fimlib }d zvpcoesf lZems cdazepfm rl}o }odsf rodegpfem| dri }ofa' }odsf li}fimlib }d zvpcoesf sffa }d `f;
avco adpf cdicfpifm e`dv} `peim pfzv}e}ldi
avco adpf cdicfpifm e`dv} mf~lcf ezzfepeicf
avco adpf cdicfpifm e`dv} zplcf
slalgepg| cdicfpifm e`dv} nvic}ldiegl}|
gfss cdicfpifm e`dv} }of e~elge`lgl}| dn cfp}eli ezzs
]of oflbo}fifm gf~fgs dn cdislmfpe}ldi }oe} li}fimlib lZem `v|fps bl~f }d`peim pfzv}e}ldi' mf~lcf ezzfepeicf eim zplcf pfngfc}s Ezzgfs bd!}d!aephf}s}dp|) @| cdi}pes}' rdvgm!`f Eimpdlm `v|fps mlnnfp npda Eimpdlm drifps `|zgeclib emmfm fazoesls di nvic}ldiegl}| eim zplcf) Li egg dn }ols' }of uvfs}ldizfpsls}s; odr svccfssnvgg| cei Ezzgf emez} l}s segfs s}dp| }d e aephf} }oe} ls
mfs}lifm }d `fcdaf licpfeslibg| cdaadml}lsfm4
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LMB Cdiifc} ls }of mfaeim bfifpe}ldiml~lsldi dn Li}fpie}ldieg Me}e Bpdvz/LMB,' }of rdpgms gepbfs} }fcoidgdb|afmle cdazei|)
Fs}e`glsofm li 0::6' l} v}lglsfs eccfss}d 36 alggldi `vslifss mfclsldi aehfps
mf}elgs }d vil}f }fcoidgdb| aephf}fpsrl}o pfgf~ei} }epbf}s npda ei| cdvi}p| li}of rdpgm)
Cdaal}}fm }d fibeblib e mlszepe}fbgd`eg L] evmlficf rl}o }pvg| gdceglsfmafsseblib' LMB Cdiifc} egsd zv`glsofsaephf} szfclnlc }odvbo} gfemfpsolzzezfps di `foegn dn l}s cglfi}s' eimzpdmvcfs pfsfepco ndp @0@ aephf}fpsrdpgmrlmf)
]of Bgd`eg Soln} ]d Eimpdlm 0:50
Lindbpezolc Svaaep|
Li}pdmvc}ldi
]e`gf} Drifpsolz
Eimpdlm Vsfps
Eimpdlm Adafi}va
]of @v|lib C|cgf
]e`gf} Nvic}ldiegl}|
Rdph . Gflsvpf
Enp lce . Esle
Idp}o Eafplce . Fvpdzf
Cdicgvsldi
Lindbpezolc
Rf eshfm li}fimlib `v|fps id} kvs} e`dv} }of nec}dps mpl~lib }oflp dri
`v|lib mfclsldi' `v} roe} }of| `fglf~f d}ofp `v|fps~egvf }of ads} li e
}e`gf})
Eadib li}fimlib `v|fps' pfszdimfi}s zgeiilib }d `v| ei lZem `fglf~f
}oe} }of aephf} oes pfge}l~fg| olbo fxzfc}e}ldis li }fpas dn nvic}ldiegl}|)
]odsf rod se| }of| rlgg `v| ei Eimpdlm }e`gf} `fglf~f }oe} }of aephf} ls
adpf ndpbl~lib)
Rf eshfm pfszdimfi}s rod egpfem| dri ei lZem dp Eimpdlm }e`gf} }of
seaf uvfs}ldis e`dv} roe} }of| `fglf~f d}ofp `v|fps~egvf }of ads}
e`dv} e }e`gf}) Li }ols cesf' rf ofep }of ~dlcf dn pfszdimfi}s rodsf
zfpcfz}ldis oe~f `ffi }fazfpfm `| }of pfegl}| dn vslib e }e`gf})
Li}fpfs}libg|' `d}o fxls}lib Eimpdlm eim lDS vsfps epf gfss licglifm}oei
li}fimlib `v|fps }d `fglf~f }oe} olbo uvegl}| pfimfplib dn avg}lafmle
cdi}fi} ls ~fp| lazdp}ei}) ]ols ae| rfgg `f slbilnlcei}) Rofi Ezzgf
gevicofm }of lZem' l} suvepfg| zdsl}ldifm }of mf~lcf es e ifep!aeblceg
zge}ndpa ndp zfpsdieg cdi}fi} cdisvaz}ldi) Cgfepg|' vsfps idr vimfps}eim
}oe} `d}o lZems eim Eimpdlm }e`gf}s cei ecolf~f }ols nfe}) Di }of pdem}d cdaadml}lse}ldi' }oflp e}}l}vmf ezzfeps }d `f; @ffi }ofpf) Mdif }oe})
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Adpf slbilnlcei}g|' Eimpdlm vsfps epf adpf licglifm }oei li}fimlib
Eimpdlm zvpcoesfps }d `fglf~f }oe} }of e`lgl}| }d mdrigdem ezzs ls ~fp|
lazdp}ei}) ]ols nlimlib ls cdisls}fi} rl}o }of id}ldi }oe} Eimpdlm vsfps
epf dn}fi vimfprofgafm `| Eimpdlm Aephf}) Cgdslib }of ezz bez rl}o
Ezzgf li }fpas dn e~elge`lgl}| eim mlscd~fpe`lgl}| pfaelis cpvcleg }d
Eimpdlms nv}vpf)
@v|lib c|cgf; nec}dps mfscpl`fm es ~fp| lazdp}ei} `| drifps lZem drifps Eimpdlm drifps
SZFFM EZZS
AVG]LAFMLE SOEPLIB
AD@LGL]\
>6)5&
23)5&
66)3&
>2)=&
==)5&
62):&
3?)0&
60)3&
06)2&
3>)3&
]e`gf} Nvic}ldiegl}|
Nvic}ldiegl}|; roe} md `v|fps eim drifps }olih }of aephf} ads} ~egvfs4
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7/31/2019 The Global Shift to Android
9/12
LMB Cdiifc} ls }of mfaeim bfifpe}ldiml~lsldi dn Li}fpie}ldieg Me}e Bpdvz/LMB,' }of rdpgms gepbfs} }fcoidgdb|afmle cdazei|)
Fs}e`glsofm li 0::6' l} v}lglsfs eccfss}d 36 alggldi `vslifss mfclsldi aehfps
mf}elgs }d vil}f }fcoidgdb| aephf}fpsrl}o pfgf~ei} }epbf}s npda ei| cdvi}p| li}of rdpgm)
Cdaal}}fm }d fibeblib e mlszepe}fbgd`eg L] evmlficf rl}o }pvg| gdceglsfmafsseblib' LMB Cdiifc} egsd zv`glsofsaephf} szfclnlc }odvbo} gfemfpsolzzezfps di `foegn dn l}s cglfi}s' eimzpdmvcfs pfsfepco ndp @0@ aephf}fpsrdpgmrlmf)
]of Bgd`eg Soln} ]d Eimpdlm 0:50
Lindbpezolc Svaaep|
Li}pdmvc}ldi
]e`gf} Drifpsolz
Eimpdlm Vsfps
Eimpdlm Adafi}va
]of @v|lib C|cgf
]e`gf} Nvic}ldiegl}|
Rdph . Gflsvpf
Enp lce . Esle
Idp}o Eafplce . Fvpdzf
Cdicgvsldi
Lindbpezolc
]e`gf} vsebf ls avg}l!cdi}fx}veg) Mfszl}f e ~lsl`gf `les }drepm zfpsdieg
vsebf' L] eim `vslifss zpdnfssldiegs vsf }e`gf}s egads} es npfuvfi}g| ndp
rdph es ndp zfpsdieg zvpzdsfs) Eg}odvbo e oepmcdpf dn L] zpdnfssldiegs
/52&, vsf }oflp }e`gf} e} rdph gfss npfuvfi}g| }oei dicf e adi}o dp id}
e} egg' d~fpegg rdph!`esfm vsebf gf~fgs epf cdisls}fi}g|' zfpoezs f~fi
svpzplslibg|' olbo) 2?& dn Eimpdlm drifps vsf }oflp }e`gf} e} rdph di e}
gfes} e rffhg| `esls) ?=& dn lZem drifps vsf }oflp mf~lcf ndp rdph melg|
dp rffhg|)
Rdph!`esfm vsebf lsi} cdinlifm }d Eimpdlm eim lDS vsfps; l}s `pdem!
`esfm) Ndp fxeazgf'
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7/31/2019 The Global Shift to Android
10/12
LMB Cdiifc} ls }of mfaeim bfifpe}ldiml~lsldi dn Li}fpie}ldieg Me}e Bpdvz/LMB,' }of rdpgms gepbfs} }fcoidgdb|afmle cdazei|)
Fs}e`glsofm li 0::6' l} v}lglsfs eccfss}d 36 alggldi `vslifss mfclsldi aehfps
mf}elgs }d vil}f }fcoidgdb| aephf}fpsrl}o pfgf~ei} }epbf}s npda ei| cdvi}p| li}of rdpgm)
Cdaal}}fm }d fibeblib e mlszepe}fbgd`eg L] evmlficf rl}o }pvg| gdceglsfmafsseblib' LMB Cdiifc} egsd zv`glsofsaephf} szfclnlc }odvbo} gfemfpsolzzezfps di `foegn dn l}s cglfi}s' eimzpdmvcfs pfsfepco ndp @0@ aephf}fpsrdpgmrlmf)
]of Bgd`eg Soln} ]d Eimpdlm 0:50
Lindbpezolc Svaaep|
Li}pdmvc}ldi
]e`gf} Drifpsolz
Eimpdlm Vsfps
Eimpdlm Adafi}va
]of @v|lib C|cgf
]e`gf} Nvic}ldiegl}|
Rdph . Gflsvpf
Enp lce . Esle
Idp}o Eafplce . Fvpdzf
Cdicgvsldi
LindbpezolcLindbpezolc
Enplce eim Esle epf }of nv}vpf ofep}geim dn Eimpdlm emdz}ldi) Di `d}o
cdi}lifi}s' }e`gf} zfif}pe}ldi pfaelis pfge}l~fg| gdr; ndp fxeazgf' dig|
66& dn Enplcei pfszdimfi}s dri e mf~lcf) \f} e aekdpl}| dp zgvpegl}| dn
pfszdimfi}s 65& li Enplce' =2& li Esle `fglf~f }oe} Eimpdlm rlgg
fafpbf es bgd`eg aephf} gfemfp li 50 adi}os }laf)
@| cdi}pes}' li ads} mf~fgdzfm aephf}s' lDS pfaelis }of aephf} gfemfp
eim e s}pdib aekdpl}| /66& li }of cesf dn Idp}o Eafplce, `fglf~f }oe}
Ezzgfs bgd`eg gfemfpsolz rlgg pfaeli sfcvpf mvplib }of ifx} 50 adi}os)
Eadib Enplcei `vslifss eim L] zpdnfssldie gs' zpd!Eimpdlm `v|lib
li}fi}ldis epf olbofp }oei ei|rofpf fgsf li }of rdpgm) /Dn }odsf rod md
id} |f} dri e }e`gf}' ==& se| }of| li}fim }d `v| Eimpdlm),
]rd!}olpms dn Eslei pfszdimfi}s dri }e`gf}s' }of sfcdim!saeggfs} scdpf
li dvp svp~f| en}fp Enplce /66&,) Di `d}o cdi}lifi}s' zfif}pe}ldi pfaelis
pfge}l~fg| gdr eadib }of aeiebfpleg fgl}f) \f} roe}s s}plhlib ls }of ~fp|
vilndpa re| li rolco pfszdimfi}s egg epdvim }of rdpgm ebpff vzdi }of
aeli e}}pec}ldis dn drilib e }e`gf}) Li Esle' Enplce eim f~fp|rofpf fgsf'
}of id)5 zfpcfl~fm e}}pec}ldi dn }e`gf}s li }of rlmfp aephf}s ls ad`lg!l}| /fes| }d mdrigdem cdi}fi} eim eccfss l} di }of ad~f,' ndggdrfm `|
szffm /bddm ndp lis}ei} vsf, eim }of e~elge`lgl}| dn ezzs) Li }ols sfisf'
}of ezzfeg dn }e`gf}s ls vil~fpseg)
@| e slbilnlcei} aepbli' adpf Eslei pfszdimfi}s dri lZems }oei Eimpdlm
}e`gf}s) Eadib Eslei pfszdimfi}s rod md id} |f} dri e }e`gf} `v} li}fim
}d `v|' Eimpdlm ls dig| e sglbo}g| adpf zdzvgep codlcf }oei Ezzgf) \f} e
aekdpl}| dn Eslei pfszdimfi}s `fglf~f }oe} Ezzgfs aephf} gfemfpsolz ls
visvs}elie`gf bgd`egg|) 65& `fglf~f }oe} Eimpdlm rlgg `fcdaf bgd`eg aep!
hf} gfemfp mvplib }of ifx} 50 adi}os' rolgf =>& dz} ndp Ezzgf)
=3)5& !Eimpdlm drifpsolz
=:& ! lZem drifpsolz
=5)=& !Eimpdlm drifpsolz
6:)5& ! lZem drifpsolz
>:)5& ! & rod fglf~f Eimpdlmrlgg gfem }of bgd`eg aephf} li
0:53
3:))=& ! & rod `fglf~f lDS rlgggfem }of bgd`eg aephf} li 0:53
ENPLCE ESLE
Enplce . Esle
Pfbldieg ndcvs; Enplce . Esle
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7/31/2019 The Global Shift to Android
11/12
LMB Cdiifc} ls }of mfaeim bfifpe}ldiml~lsldi dn Li}fpie}ldieg Me}e Bpdvz/LMB,' }of rdpgms gepbfs} }fcoidgdb|afmle cdazei|)
Fs}e`glsofm li 0::6' l} v}lglsfs eccfss}d 36 alggldi `vslifss mfclsldi aehfpsmf}elgs }d vil}f }fcoidgdb| aephf}fpsrl}o pfgf~ei} }epbf}s npda ei| cdvi}p| li}of rdpgm)
Cdaal}}fm }d fibeblib e mlszepe}fbgd`eg L] evmlficf rl}o }pvg| gdceglsfmafsseblib' LMB Cdiifc} egsd zv`glsofsaephf} szfclnlc }odvbo} gfemfpsolzzezfps di `foegn dn l}s cglfi}s' eimzpdmvcfs pfsfepco ndp @0@ aephf}fpsrdpgmrlmf)
]of Bgd`eg Soln} ]d Eimpdlm 0:50
Lindbpezolc Svaaep|
Li}pdmvc}ldi
]e`gf} Drifpsolz
Eimpdlm Vsfps
Eimpdlm Adafi}va
]of @v|lib C|cgf
]e`gf} Nvic}ldiegl}|
Rdph . Gflsvpf
Enp lce . Esle
Idp}o Eafplce . Fvpdzf
Cdicgvsldi
Lindbpezolc
Li Idp}o Eafplce' Eimpdlm ls e s}pdibg|!ofgm alidpl}| zpfnfpficf) 35& dn
pfszdimfi}s vsf ei Eimpdlm }e`gf}) E pdvbog| slalgep zfpcfi}ebf 36&
!! `fglf~f }oe} Eimpdlm rlgg `fcdaf bgd`eg aephf} gfemfp rl}oli }of ifx}
50 adi}os)
Ezzgfs bplz di }of zs|codgdb| dn VS cdisvafps ls neadvsg| s}pdib) ]of
seaf ezzglfs }d `vslifss eim L] zpdnfssldiegs) Dig| =3& dn `vslifss eimL] zpdnfssldiegs li Idp}o Eafplce dri ei lZem) \f} nvgg| 6?& fxzfc} Ezzgf
}d pf}eli bgd`eg aephf} gfemfpsolz li }of }e`gf} aephf} mvplib }of ifx} 50
adi}os)
Odrf~fp' `fife}o }of svpnecf' li Idp}o Eafplce es f~fp|rofpf fgsf
}ofpf epf slbis }oe} Eimpdlms pfcfi} segfs svpbf ls adpf }oei e zesslib
zofidafidi) Eadib }of dif!nln}o dn Idp}o Eafplcei pfszdimfi}s rod
md id} |f} dri e }e`gf}' `v|lib li}fi}ldis epf fuvegg| ae}cofm `f}rffi
Eimpdlm /3:& dn li}fimlib `v|fps, eim lDS /0
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7/31/2019 The Global Shift to Android
12/12
LMB Cdiifc} ls }of mfaeim bfifpe}ldiml~lsldi dn Li}fpie}ldieg Me}e Bpdvz/LMB,' }of rdpgms gepbfs} }fcoidgdb|afmle cdazei|)
Fs}e`glsofm li 0::6' l} v}lglsfs eccfss}d 36 alggldi `vslifss mfclsldi aehfpsmf}elgs }d vil}f }fcoidgdb| aephf}fpsrl}o pfgf~ei} }epbf}s npda ei| cdvi}p| li}of rdpgm)
Cdaal}}fm }d fibeblib e mlszepe}fbgd`eg L] evmlficf rl}o }pvg| gdceglsfmafsseblib' LMB Cdiifc} egsd zv`glsofsaephf} szfclnlc }odvbo} gfemfpsolzzezfps di `foegn dn l}s cglfi}s' eimzpdmvcfs pfsfepco ndp @0@ aephf}fpsrdpgmrlmf)
]of Bgd`eg Soln} ]d Eimpdlm 0:50
Lindbpezolc Svaaep|
Li}pdmvc}ldi
]e`gf} Drifpsolz
Eimpdlm Vsfps
Eimpdlm Adafi}va
]of @v|lib C|cgf
]e`gf} Nvic}ldiegl}|
Rdph . Gflsvpf
Enp lce . Esle
Idp}o Eafplce . Fvpdzf
CdicgvsldiLindbpezolc
]of zes} lsi} egre|s e pfgle`gf bvlmf }d }of nv}vpf) Ezzgfs mdalieicf
dn }e`gf} aephf}s ae| id} ges}) Li }of mf~fgdzlib rdpgm' `v} egsd li
zep}s dn }of mf~fgdzfm rdpgm' }of pfge}l~fg| zpl~lgfbfm evmlficf rf
svp~f|fm ezzfeps }d `f }vpilib ere| npda lDS' eim }drepm Eimpdlm) Li
f~fp| }fppl}dp| ezep} npda Idp}o Eafplce eim Evs}pegle$Ifr [fegeim' eaekdpl}| dp zgvpegl}| dn pfszdimfi}s `fglf~f }oe} Eimpdlm rlgg d~fp}ehf
lDS li aephf} soepf }fpas rl}oli }of ifx } 50 adi}os) ]of zpfssvpfs di
Ezzgfs aephf} gfemfpsolz cei dig| licpfesf rl}o }of gevico dn Rlimdrs
? ge}fp }ols |fep)
Dvp svp~f| me}e svbbfs}s }oe} }of aelis}pfealib dn }e`gf}s ls fi}fplib
e ifr zoesf) ]ofsf }pfims rlgg zge| dv} }d Eimpdlms em~ei}ebf) E}
}of mfadbpezolc olbo fim' rolco ls ezzpdecolib dif!mf~lcf!zfp!vsfp
se}vpe}ldi gf~fgs' vsfps rlgg cdislmfp `v|lib avg}lzgf mf~lcfs ndp nealg|
afa`fps) Li }ols cdi}fx}' zplcf rlgg zge| ei licpfeslibg| gepbf pdgf li }of
`v|lib c|cgf) Nvp}ofp mdri }of mfadbpezolc sce gf' }of lZems pfzv}e}ldies e ifep!aeblceg mf~lcf ls vimfp slfbf) Dicf `eslc nvic}ldiegl}|
pfuvlpfafi}s epf se}lsnlfm' zplcf rlgg licpfeslibg| mpl~f }e`gf} `v|lib
mfclsldis li }of aess aephf}' }dd)
Ln Bddbgf eim l}s DFAs cei bf} zplclib plbo}' ln }of| cei mfeg rl}o DS
npebafi}e}ldi' eim ln Eimpdlm Aephf} cei dnnfp e s}femlg| lazpd~lib
peibf dn ezzs' nvp}ofp aephf} soepf belis sffa cfp}eli)
Rof}ofp dp id} }of dzfi rf` ls pfzgecfm `| ei ezz!`esfm szgli}fpif}'
}of hf| afmlva!}fpa }pfim ndp aephf}fps eim afmle drifps rlgg `f e
zpdbpfssl~f soln} ere| npda slibgf!cdazei| mdalieicf) L n 0:50 }vpifm
dv} }d `f }of |fep li rolco Eimpdlm s}ep}fm }d bl~f lDS e pvi ndp l}s
adif| li }e`gf} aephf}s' 0:53 rlgg `f }of |fep li rolco Rlimdrs kdlis
}of pecf)
Vg}lae}fg|' }of fnnfc}s dn cdazf}l}ldi rlgg `f zdsl}l~f) Ln Ezzgf' Bddbgf
eim Alcpdsdn} epf sfpldvs e`dv} nlbo}lib feco d}ofp' }of| rlgg rdd
aephf}fps eim afmle drifps rl}o adpf me}e' adpf dzfiifss' `f}}fp
em zge}ndpas eim pfmvcfm be}fhffzfp nffs) Dn cdvpsf' aephf}fps eim
zv`glsofps rlgg `f ndpcfm }d bpezzgf rl}o }opff pl~eg fcds|s}fas' zgeclib
nvp}ofp s}pfss di egpfem|!s}pf}cofm mf~fgdzafi} `vmbf}s) Ndp s}pfssfm!
dv} fepg| emdz}fps' }of mfnlil}l~f eppl~eg dn OA]G6 es e }plfm!eim!}fs}fm
cpdss!zge}ndpa sdgv}ldi cei} cdaf sddi fidvbo) /5,
Cdi}livfm slibgf!cdazei| mdalie}ldi dn }of rdpgms nes}fs}!bpdrliboepmrepf zge}ndpa rdvgm sfp~f }of li}fpfs}s dn id!dif ezep} npda Ezzgfs
soepfodgmfps) Avco }ofpfndpf mfzfims di Eimpdlm)
Odrf~fp' }of mlscdiifc} `f}rffi }of zfsslalsa dn eieg|s}s eim }of
dz}lalsa dn vsfps ls s}plhlib) Epf }of eieg|s}s rpdib4 Epf }of vsfps
plbo}4 ]of me}e zdli}s }d e slbilnlcei} svpbf li Eimpdlms zdzvgepl}|) Ln
}of vsfps epf plbo}' Ezzgf nliegg| oes e nlbo} di l}s oeims) L}s `ffi e
gdib }laf cdalib)
/5, Ro| zv`glsofps mdi} glhf ezzs' ]fcoidgdb| Pf~lfr' 2}o Ae| 0:50 o}}z;$$rrr)
}fcoidgdb|pf~lfr)cda$`vslifss$=:35